Deep Linking

In the context of the World Wide Web, deep linking consists of using a hyperlink that links to a specific, generally searchable or indexed, piece of web content on a website (i.e. http://example.com/path/page), rather than the home page (i.e. http://example.com/).
Posts about Deep Linking
  • Snapchat: Still Growing Strong (Infographic)

    … is partially due to the growing influence of video across social media. Snapchat users are generating more than 10 billion views per day across the platform, an increase of 350 percent during 2016 alone. Snapchat also made a pivot with its ad offerings to better serve the platform. With sponsored filters and lenses, along with live and in-feed ads…

    Inside Facebookin Social- 28 readers -
  • Snapchat Testing Deep Linking, Web Auto-Fill for Ads

    … and tap a link, which will bring them to a specific place within another application, such as a playlist in a music app or a product page in an e-commerce app. And web auto-fill enables users to complete lead-generation forms and opt to automatically use the personal information contained within when that information is required to sign up…

    David Cohen/ AllTwitter- 30 readers -
  • Facebook Beefs Up Analytics for Apps

    … and automate your marketing campaigns with targeted messages. In addition to regular push notifications that deep-link to a specific place in your app, in-app notifications give you the option to create and customize richer push experiences with photos and animated GIFs. We’ve open-sourced in-app notifications to make them fully customizable and extensible…

    David Cohen/ AllTwitterin Facebook- 27 readers -
  • RetailMeNot’s Hoyt: This Will Be the Most Personalized Holiday Season We’ve Ever Had

    … and the level of friction in the shopping process. There’s more app-to-app deep linking taking place now courtesy of the latest versions of iOS and Android. To what extent do you see that as removing a key friction point for mobile shopping? At the beginning of 2015, we did an audit of all our retail partners and found only about 40 percent of our…

    Street Fight- 21 readers -
  • Bing Announces Support for Facebook’s App Links

    … Microsoft’s Bing search engine announced that it will support App Links, the open, cross-platform solution for application-to-app linking introduced by Facebook at its 2014 F8 global developer conference. Facebook said in a developer blog post that more than 1,000 developers have created more than 7 billion App Links-enabled URLs, adding…

    David Cohen/ AllFacebookin Social Facebook- 22 readers -
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