Deepa Seetharaman

  • Facebook Live Multiplatform Ad Campaign Launches Sunday

    Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal. The campaign will launch Sunday in the U.S. and U.K.

    David Cohen/ AllFacebook- 34 readers -
  • Facebook Plans Major Campaign to Promote Facebook Live (Report)

    … to try out Facebook Live, which has exploded in popularity with media companies, publishers, celebrities and public figures. The campaign will feature clips of live videos explaining how the feature works, a source familiar with the effort told Seetharaman. Readers: Are you surprised that Facebook is taking the rare step of turning to TV ads to boost awareness of Facebook Live? …

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • YouTube, Vine Personalities Getting Paid for Facebook Live Videos, Too (Report)

    … Payments for Facebook Live videos aren’t limited to household names anymore, as creators who have carved niches on YouTube, Vine and elsewhere on the web are in on the action. Deepa Seetharaman and Steven Perlberg of The Wall Street Journal said that some $2.2 million of the $50 million in payments for Facebook Live content they reported…

    David Cohen/ AllFacebookin Social Facebook YouTube- 13 readers -
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