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Facebook is planning a major campaign backing its Facebook Live livestreaming feature, including television spots and billboards, Deepa Seetharaman of The Wall Street Journal reported. According to Seetharaman, the social network’s in-house ad studio, The Factory, created the campaign with the aim of encouraging more “regular” Facebook user ...
Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal. The campaign will launch Sunday in the U.S. and U.K.
… experimentation” with Facebook’s live-streaming feature. Seetharaman and Perlberg reported that the highest-paid creator is this category is Ray William Johnson, best known for YouTube series The Equals Three Show, and Johnson’s YouTube page featured the banner pictured below, which can’t make the Google-owned video site too happy. Jon Paul Piques…
… with media companies, publishers and public figures for Facebook Live content, with those contracts adding up to more than $50 million. According to Perlberg and Seetharaman, the social network’s partners include established media outlets such as CNN and The New York Times; digital publishers such as Vox Media, Tastemade, Mashable and The Huffington…