• 40 DeepCrawl tweaks to make a website soar in Google Search

    …How to understand and optimize your site’s search signals Optimizing a website for your target audience and search engines requires gathering the right data and understanding its significance. It can be a challenge for large websites but there is an enterprise level solution: DeepCrawl. With DeepCrawl, sites can be crawled in a similar way…

    State of Digitalin Social SEO Google- 22 readers -
  • Find and Fix Common Crawl Optimisation Issues

    … cause your web developers a lot of hassle. Accurate XML Sitemaps One of the things I like to do when analysing a site is take the site’s XML sitemap and run it through Screaming Frog. While the Search Console report on a sitemap can give you good information, nothing is quite as informative as actually crawling the sitemap with a tool and seeing…

    Barry Adams/ State of Digitalin SEO- 28 readers -
  • The First Pillar of SEO: Technology

    …. This is where SEO crawlers like Screaming Frog and DeepCrawl come in. Run a crawl on the site with your preferred tool and extract the list of discovered 404 Not Found URLs. For extra bonus points, run that list through a link analysis tool like Majestic to find the 404 errors that have inbound links, and prioritise these for fixing. XML Sitemaps No matter…

    Barry Adams/ State of Digitalin SEO- 26 readers -
  • New Year Resolution: Crawl Quarterly

    … – Redirects should never happen within your site. They are going to over time, but should be fixed as soon as possible. It’s link equity you can control, so try to keep any of it from passing through a redirect. Duplicated Titles – These are the first warning sign of duplicate content and canonical issues. Check out titles for any that are missing, too…

    Kate Morris/ State of Digitalin SEO- 11 readers -
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