• 40 DeepCrawl tweaks to make a website soar in Google Search

    …How to understand and optimize your site’s search signals Optimizing a website for your target audience and search engines requires gathering the right data and understanding its significance. It can be a challenge for large websites but there is an enterprise level solution: DeepCrawl. With DeepCrawl, sites can be crawled in a similar way…

    State of Digitalin Social SEO Google- 25 readers -
  • Find and Fix Common Crawl Optimisation Issues

    … cause your web developers a lot of hassle. Accurate XML Sitemaps One of the things I like to do when analysing a site is take the site’s XML sitemap and run it through Screaming Frog. While the Search Console report on a sitemap can give you good information, nothing is quite as informative as actually crawling the sitemap with a tool and seeing…

    Barry Adams/ State of Digitalin SEO- 35 readers -
  • The First Pillar of SEO: Technology

    …. This is where SEO crawlers like Screaming Frog and DeepCrawl come in. Run a crawl on the site with your preferred tool and extract the list of discovered 404 Not Found URLs. For extra bonus points, run that list through a link analysis tool like Majestic to find the 404 errors that have inbound links, and prioritise these for fixing. XML Sitemaps No matter…

    Barry Adams/ State of Digitalin SEO- 33 readers -
  • New Year Resolution: Crawl Quarterly

    … In the new year, if you are in charge of clients, are in-house, or just in charge of a site of some kind, I implore you to set a new year’s resolution to crawl your site regularly. Most of the issues that I see with clients from a technical perspective can be solved with a regular crawl and time to fix the small issues that arise. Call…

    Kate Morris/ State of Digitalin SEO- 13 readers -
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