Defining Customers

  • Mathew McConaughey Defines Today’s Lincoln Man

    …, cars are just vehicles that get us from point A to B. My thinking is shaped. So is yours. We’ve been bombarded with years and years of messaging, which puts the marketing teams for older brands at an advantage and some at a disadvantage, depending on how they’d like to define today’s message. Branding is educating customers about who…

    Jean Bansemer/ Relevance- 9 readers -
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