Defining Customers

  • Mathew McConaughey Defines Today’s Lincoln Man

    … with your own direction and story. Think about the associated feelings and memories your customers might have stored up about your product or service from competing messages. Address those. Even on a limited budget, you can communicate an original message across paid, earned, or owned media. I tip my hat to the whole Lincoln campaign. If you invest in defining your customer and being original, people will invest in taking notice. …

    Jean Bansemer/ Relevance- 8 readers -
Get the top posts daily into your mailbox!