Defy Media

  • Connecting With Gen Z: A Playbook for Digital Marketers

    …-quality data that can empower marketers with the actionable insights they need to better connect with Gen Zs. A consumer-packaged-goods company recently wanted to increase awareness of a snack-food product among 13- to 17-year-old males. The brand prepared a variety of assets for testing: humorous ads, informational ads, long videos, short videos…

    AllTwitterin Social Facebook- 20 readers -
  • Mobile Game Roundup: Versus Run, Mars Mountain and More

    … If you’re looking for a new mobile game to play this weekend, there are plenty of new options for you to try, like Fear the Walking Dead: Dead Run from AMC and Versus Evil. The running game is based on the television show Fear the Walking Dead, and challenges players to escape Los Angeles while running from zombies. In addition, Bandai Namco…

    AllFacebook- 19 readers -
  • What Top Brand Publishers Look For in Freelancers

    … a bunch of different voices. A writer that has our voice is critical—intelligent with a little hint of snark.” On designers: Aniq Rahman, President of Moat: “The first thing is portfolio. If I see the portfolio and if I can get a recommendation, that’s also really key, because I want to make sure they’re easy to work with, that they meet…

    Joe Lazauskas/ The Content Strategistin Content- 7 readers -
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