Defy Media

  • Connecting With Gen Z: A Playbook for Digital Marketers

    … history and armed with the knowledge that U.S. Hispanics spend more than other demographics on CPG, the brand prepared creatives in Spanish as well as English. Using Facebook’s advanced targeting technology, SocialCode found pockets of efficiency by programmatically pushing ads accompanied by Spanish text to the subset of Gen Z most likely to engage…

    AllTwitterin Social Facebook- 17 readers -
  • Mobile Game Roundup: Versus Run, Mars Mountain and More

    … on iOS, Android) – From BulkyPix and Tastypill, this endless survival game asks players to tap on the left and right sides of the screen to move their character down a mountain while avoiding a variety of obstacles, including meteors, fireballs and spikes, among others. Players can collect stars as they play, and spend these on new playable…

    AllFacebook- 16 readers -
  • What Top Brand Publishers Look For in Freelancers

    … a bunch of different voices. A writer that has our voice is critical—intelligent with a little hint of snark.” On designers: Aniq Rahman, President of Moat: “The first thing is portfolio. If I see the portfolio and if I can get a recommendation, that’s also really key, because I want to make sure they’re easy to work with, that they meet…

    Joe Lazauskas/ The Content Strategistin Content- 7 readers -
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