Defy Media

  • Connecting With Gen Z: A Playbook for Digital Marketers

    … history and armed with the knowledge that U.S. Hispanics spend more than other demographics on CPG, the brand prepared creatives in Spanish as well as English. Using Facebook’s advanced targeting technology, SocialCode found pockets of efficiency by programmatically pushing ads accompanied by Spanish text to the subset of Gen Z most likely to engage…

    AllTwitterin Social Facebook- 18 readers -
  • Mobile Game Roundup: Versus Run, Mars Mountain and More

    … characters. In addition to these new releases, here are some of the previously released games which have come to new platforms: War Dragons from Pocket Gems – Free on Android; previously released on iOS. Camp Pokémon from The Pokémon Company – Free on Android; previously released on iOS. S.E.D.: Special Enquiry Detail from G5 Entertainment – Free on Amazon; previously released on iPad. …

    AllFacebook- 16 readers -
  • What Top Brand Publishers Look For in Freelancers

    … This post originally appeared on Contently’s The Freelancer. Last Wednesday, the brightest minds in brand publishing gathered together at the Bowery Hotel in SoHo for the Contently Summit. Throughout the day, we asked some of the brands, publishers, and agencies what qualities they’re looking for when hiring freelance writers and designers…

    Joe Lazauskas/ The Content Strategistin Content- 7 readers -
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