Defy Media

  • Connecting With Gen Z: A Playbook for Digital Marketers

    … the right combination: Gen Zs targeted in this campaign were 19 percent more likely to watch a video from start to finish when the product and/or brand logo was included in the first three seconds, compared to when no branding elements were visible. Test different languages: Knowing that Gen Z comprises the most diverse generation in American…

    AllTwitterin Social Facebook- 24 readers -
  • Mobile Game Roundup: Versus Run, Mars Mountain and More

    … Entertainment released its newest game this week: SailorMoon Drops. The puzzle game asks players to help the Sailor Guardians complete match-three puzzles. Are you looking for something different to play? Here’s a look at some of the additional games released this week. Versus Run (Free on iOS, Android) – This endless survival game from Ketchapp…

    AllFacebook- 20 readers -
  • What Top Brand Publishers Look For in Freelancers

    … and have them write a quick sample about a topic to see how fast they get it back to us. Meghan Graham, Vice President of Women’s Content at DEFY Media: The most important thing is that they’ve read the site that they’re pitching to and they know what kind of stuff we write, and they just pitch things that are useful for us to be publishing. We get…

    Joe Lazauskas/ The Content Strategistin Content- 8 readers -
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