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  • 5 Steps for Responding to a Social Media Crisis

    … attention, it’s more than likely that it’s been screencapped and archived for posterity. Don’t be surprised if your post continues to pop up from other accounts; your goal here isn’t to remove the content entirely, but to show that you recognize its inappropriateness and are willing to take action against it. Sometimes, merely deleting the post…

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  • The 8 worst social media blunders of 2014The 8 worst social media blunders of 2014
    When in doubt, don't tweet it out. That should've been the motto for these blundering brands and clueless tweeters. Luckily for us, it wasn't. In the interest of living and learning (and convincing...