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Every good thing comes with its downside. This is the case for social media in legal issues. When aggrieved victims share their stories of woe on social media, other users will often cheer them to take the matters to court, where they would get justice and possibly a windfall from the case. However, with the unbridled use of social media, the same platform that encouraged t ...
… from your audience. The bottom line is that mistakes happen, and sometimes those mistakes will lead to a social media crisis, putting your brand in a vulnerable and difficult position. Some crises are so intense that it seems you may never recover, but countless major national brands have faced social chaos and emerged gracefully. If you find…