Deliverability

  • 5 Tips to Improve Your Holiday Email Experience in 2017

    … Sednaoui, Director of Marketing and Co-Founder at ‎MailCharts. The email data included comes from MailCharts’ analysis of top 1000 internet retailers’ (IR1000) emails that included “Black Friday” or “Cyber Monday” in the subject line. They’ve concluded that you can improve your overall email delivery, email open, and email purchase rates…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • The Way We Read Work Email is Changing

    … behavior is changing, and these tools are just one example of how. To research email behavior changes, ReachMail recently surveyed 1000 people to learn what it means to manage their inboxes. Some key findings: Morning Email – 71% of Americans check for the first time between 5 a.m. and 9 a.m. New York and New Jersey average the latest first…

    Douglas Karr/ Marketing Technology Blogin EMail- 12 readers -
  • 5 Things You Need to Look for in an Email Service Provider

    … You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send marketing emails and track your results. But not all Email Service Providers are created equal. With multiple ESPs in the market today, it can be hard…

    Constant Contactin EMail- 15 readers -
  • What’s a Spam Trap, Anyway?

    … to understanding the reasons behind many delivery issues. Detecting spam traps can provide early warning of potential deliverability issues, especially when there have been drastic changes in list management procedure. Not all spam traps are created equally The two main types of spam traps are pristine traps and recycled traps. Both types monitor email…

    Movable Ink Blogin EMail- 14 readers -
  • G-Lock Apps Review

    … G-Lock Apps is an email deliverability tool that was built to find out exactly why emails get blocked or filtered, why it happens and how to fix it so that the user can continue to send emails while maximizing all of the benefits that go with it. G-Lock Apps started out precisely because of the question “Why are my Emails going to spam…

    SEO Hacker Blog- 24 readers -
  • An Interview with Brad Owen, CEO of NeverBounce

    … Years ago, we wrote about a new genre of email list cleansing tools. For years, it was common for companies to purchase email lists to market to prospects. It was a risky practice, often getting the sender – or even the email service provider – blocked from sending additional emails. For Internet Service Providers, it was a fairly easy thing…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … to open the email. Bad idea. Our email deliverability rate for the same subscribers and the same email dropped 15%. For us, that’s a huge number – 15,000 more emails could be flowing into the SPAM folder than before. So we had to fix it. The problem had to be that static text on every single email. Since the newsletter has our most recent daily…

    Douglas Karr/ Marketing Technology Blogin EMail- 33 readers -
  • Deliverability Best Practices Every Email Marketer Should Follow

    … the December 1-25 period. “Inbox %” refers to the percentage of volume reaching the consumer’s inbox (as opposed to a spam folder) during that period. “%=>90%” shows the percentage of email campaigns achieving a 90% or greater deliverability. Some categories performed worse than others, but in every one you can see significant year-over-year…

    Movable Ink Blogin EMail- 41 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    …. Case in point, we made some design changes to our email newsletter. Along with cleaning up the code, we added our latest podcasts and added a paragraph about the newsletter to open the email. Bad idea. Our email deliverability rate for the same subscribers and the same email dropped 15%. For us, that’s a huge number – 15,000 more emails could…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Email Deliverability Best Practices: Understanding Spam Filters

    … to avoid – spam filters. That’s the subject of this post; but first, a little about spam itself. What is spam? Spam is a familiar term for email marketers, but perhaps you don’t know that it has a more-official-sounding formal name: “unsolicited commercial email.” According to some estimates, spam accounts for as much as 86% of all emails sent, which…

    Movable Ink Blog- 11 readers -
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