Deliverability

  • An Interview with Brad Owen, CEO of NeverBounce

    … Years ago, we wrote about a new genre of email list cleansing tools. For years, it was common for companies to purchase email lists to market to prospects. It was a risky practice, often getting the sender – or even the email service provider – blocked from sending additional emails. For Internet Service Providers, it was a fairly easy thing…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … to open the email. Bad idea. Our email deliverability rate for the same subscribers and the same email dropped 15%. For us, that’s a huge number – 15,000 more emails could be flowing into the SPAM folder than before. So we had to fix it. The problem had to be that static text on every single email. Since the newsletter has our most recent daily…

    Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -
  • Deliverability Best Practices Every Email Marketer Should Follow

    … the December 1-25 period. “Inbox %” refers to the percentage of volume reaching the consumer’s inbox (as opposed to a spam folder) during that period. “%=>90%” shows the percentage of email campaigns achieving a 90% or greater deliverability. Some categories performed worse than others, but in every one you can see significant year-over-year…

    Movable Ink Blogin EMail- 28 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    …. Case in point, we made some design changes to our email newsletter. Along with cleaning up the code, we added our latest podcasts and added a paragraph about the newsletter to open the email. Bad idea. Our email deliverability rate for the same subscribers and the same email dropped 15%. For us, that’s a huge number – 15,000 more emails could…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Email Deliverability Best Practices: Understanding Spam Filters

    … to avoid – spam filters. That’s the subject of this post; but first, a little about spam itself. What is spam? Spam is a familiar term for email marketers, but perhaps you don’t know that it has a more-official-sounding formal name: “unsolicited commercial email.” According to some estimates, spam accounts for as much as 86% of all emails sent, which…

    Movable Ink Blog- 9 readers -
  • 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

    … We’ve all been there. You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it can have a negative impact on your delivery rate. So it makes sense to clean up those…

    Constant Contactin EMail- 17 readers -
  • How to Clean a Messy Contact List in 5 Easy Steps

    … additional ways to reach Remove those marked by Constant Contact as ‘Recommended for removal’ Step 4: Deep Clean Your Contact Lists If you’ve been with Constant Contact for a while, or you inherited an account with us, chances are you have some outdated contacts. In order to maintain a high deliverability rate and consistently reach people who…

    Constant Contactin EMail How To's- 11 readers -
  • Keep Your Email List Spick-and-Span With These 3 Simple Steps

    … Uh-oh. You’re doing all you can to grow your email list. But the faster it grows, the less you seem to know about the people on your list. While you used to know every name on your email list personally, as you develop a larger list you’re less sure who your subscribers are, what exactly they’re interested in, and how best to reach them. How can…

    Miranda Paquet/ Constant Contactin EMail- 13 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … you’re sending them. Perhaps you’re sending too many emails, they’re too salesy, or you’re buying lists… all of these could lead to high SPAM complaints that can eventually get you blocked from sending altogether. Open Rate – Opens are monitored by having a tracking pixel included in each email sent. Since many email clients block images, keep in mind…

    Douglas Karr/ Marketing Technology Blogin EMail- 27 readers -
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