• The Way We Read Work Email is Changing

      In a world where more email is sent than ever (up 53% from 2014), understanding what kinds of messages are sent, and when those messages are sent is both useful and important. Like many of you, my inbox is out of control. When I read about inbox zero, I can’t help but be a little pessimistic about the volume and manner in which the emails are responded to.

      Douglas Karr/ Marketing Technology Blogin EMail- 10 readers -
  • 5 Things You Need to Look for in an Email Service Provider

    … You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send marketing emails and track your results. But not all Email Service Providers are created equal. With multiple ESPs in the market today, it can be hard…

    Constant Contactin EMail- 15 readers -
  • What’s a Spam Trap, Anyway?

    … to understanding the reasons behind many delivery issues. Detecting spam traps can provide early warning of potential deliverability issues, especially when there have been drastic changes in list management procedure. Not all spam traps are created equally The two main types of spam traps are pristine traps and recycled traps. Both types monitor email…

    Movable Ink Blogin EMail- 14 readers -
  • G-Lock Apps Review

    … over to the ‘Seed List’. After doing so, G-Lock Apps provides the results in real-time and the user will then be able to see if their email went to the right place (i.e. inbox and not spam,) or if it was even delivered at all. Our Experience with G-Lock Apps As a content creator and as a salesman, I interact with many of my customers and peers via…

    SEO Hacker Blog- 24 readers -
  • An Interview with Brad Owen, CEO of NeverBounce

    … Years ago, we wrote about a new genre of email list cleansing tools. For years, it was common for companies to purchase email lists to market to prospects. It was a risky practice, often getting the sender – or even the email service provider – blocked from sending additional emails. For Internet Service Providers, it was a fairly easy thing…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Deliverability Best Practices Every Email Marketer Should Follow

    … the December 1-25 period. “Inbox %” refers to the percentage of volume reaching the consumer’s inbox (as opposed to a spam folder) during that period. “%=>90%” shows the percentage of email campaigns achieving a 90% or greater deliverability. Some categories performed worse than others, but in every one you can see significant year-over-year…

    Movable Ink Blogin EMail- 41 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Email Deliverability Best Practices: Understanding Spam Filters

    … The success of any email marketing campaign probably hinges more on one word than any other: deliverability. Your message simply cannot prompt action if the recipient doesn’t receive it. Which is why you want it to end up in the recipient’s inbox, not relegated to their junk or spam folder. That means you have to be aware of – and know how…

    Movable Ink Blog- 11 readers -
  • 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

    … bounced email addresses when necessary. Here’s why emails bounce and what to do about it: 1. A non-existent email address If the bounce is marked as “non-existent email address,” the email address could have a typo or the person with the address may have left the organization. There’s also a chance that the contact gave a false email address…

    Constant Contactin EMail- 22 readers -
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