Deliverability

    • Deliverability Best Practices Every Email Marketer Should Follow

      The following blog post was originally published on eDataSource by John Landsman. You can find the original post here. For some time we have been reporting about the deterioration we’ve seen in inbox performance. Take a look at the table below. It shows year-over-year email deliverability data for seven major retail categories we track, covering the December 1-25 period.

      Movable Ink Blogin EMail- 26 readers -
    • The Stupid Way I Increased Our Inbox Placement Rate by 15%

      Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have to conform to when adding a single sub ...

      Douglas Karr/ Marketing Technology Blogin EMail- 22 readers -
    • An Interview with Brad Owen, CEO of NeverBounce

      Years ago, we wrote about a new genre of email list cleansing tools. For years, it was common for companies to purchase email lists to market to prospects. It was a risky practice, often getting the sender – or even the email service provider – blocked from sending additional emails. For Internet Service Providers, it was a fairly easy thing to detect since lists were typicall ...

      Douglas Karr/ Marketing Technology Blog- 11 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    …. Case in point, we made some design changes to our email newsletter. Along with cleaning up the code, we added our latest podcasts and added a paragraph about the newsletter to open the email. Bad idea. Our email deliverability rate for the same subscribers and the same email dropped 15%. For us, that’s a huge number – 15,000 more emails could…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Email Deliverability Best Practices: Understanding Spam Filters

    … The success of any email marketing campaign probably hinges more on one word than any other: deliverability. Your message simply cannot prompt action if the recipient doesn’t receive it. Which is why you want it to end up in the recipient’s inbox, not relegated to their junk or spam folder. That means you have to be aware of – and know how…

    Movable Ink Blog- 9 readers -
  • 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

    … good for your email list, because of the negative impact on deliverability and the success of your email campaigns. Monitor your bounces closely. If some addresses continually bounce, it may be time to take the next steps. Remove will take the contact away from your list, but allow the contact to be added again Do Not Mail List will make…

    Constant Contactin EMail- 16 readers -
  • How to Clean a Messy Contact List in 5 Easy Steps

    … sent an email to these lists This should help you determine if the list can be deleted and the contacts rolled into more appropriate, active lists. Step 3: Deal With Your Bounces If you haven’t been keeping track of your bounced emails, start doing so by using tags. Create a tag to manage all of the contacts that bounce back when you send an email…

    Constant Contactin EMail How To's- 10 readers -
  • Keep Your Email List Spick-and-Span With These 3 Simple Steps

    … Uh-oh. You’re doing all you can to grow your email list. But the faster it grows, the less you seem to know about the people on your list. While you used to know every name on your email list personally, as you develop a larger list you’re less sure who your subscribers are, what exactly they’re interested in, and how best to reach them. How…

    Miranda Paquet/ Constant Contactin EMail- 12 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … service providers monitor deliverability, not inbox placement. In other words, your emails may be delivered… but directly to the junk filter. You need a platform like 250ok to monitor your inbox placement. Sender Reputation – Along with inbox placement is the reputation of your sender. Are they on any blacklists? Are their records setup properly…

    Douglas Karr/ Marketing Technology Blogin EMail- 25 readers -
  • The Email Obstacle Course: What Happens Between Send and Receive

    … challenge that email marketers face, even before arriving to the inbox — actually getting there. While it may seem like delivery should be a “given” that’s not always the case, especially if the sender is using a personal email account, instead of using a professional email service provider (ESP), like Constant Contact. 23 percent of regular…

    Crystal Woody/ Constant Contactin EMail- 9 readers -
  • Deliverability: The Holiday Crucible

    … occur over time rather than suddenly. eDataSource research shows that most senders with reasonable open/read rates can send up to one message a day per subscriber without a problem, and even more in the Holiday period. – Send email your subscribers will be interested in opening, because it’s targeted and populated with content based on subscriber…

    Movable Ink Blogin Affiliate EMail- 6 readers -
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