• G-Lock Apps Review

      G-Lock Apps is an email deliverability tool that was built to find out exactly why emails get blocked or filtered, why it happens and how to fix it so that the user can continue to send emails while maximizing all of the benefits that go with it. G-Lock Apps started out precisely because of the question “Why are my Emails going to spam?” and built around that problem are tools ...

      SEO Hacker Blog- 18 readers -
    • How Purging Our Subscriber List Increased our CTR 183.5%

      We used to advertise on our site that we had over 75,000 subscribers on our email list. While that was true, we had a nagging deliverability issue where we were getting stuck in spam folders a lot. While 75,000 subscribers look great when you’re seeking email sponsors, it’s absolutely terrible when email professionals let you know they weren’t getting your email because it was ...

      Douglas Karr/ Marketing Technology Blogin How To's- 12 readers -
  • An Interview with Brad Owen, CEO of NeverBounce

    … Years ago, we wrote about a new genre of email list cleansing tools. For years, it was common for companies to purchase email lists to market to prospects. It was a risky practice, often getting the sender – or even the email service provider – blocked from sending additional emails. For Internet Service Providers, it was a fairly easy thing…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … to open the email. Bad idea. Our email deliverability rate for the same subscribers and the same email dropped 15%. For us, that’s a huge number – 15,000 more emails could be flowing into the SPAM folder than before. So we had to fix it. The problem had to be that static text on every single email. Since the newsletter has our most recent daily…

    Douglas Karr/ Marketing Technology Blogin EMail- 24 readers -
  • Deliverability Best Practices Every Email Marketer Should Follow

    … The following blog post was originally published on eDataSource by John Landsman. You can find the original post here. For some time we have been reporting about the deterioration we’ve seen in inbox performance. Take a look at the table below. It shows year-over-year email deliverability data for seven major retail categories we track, covering…

    Movable Ink Blogin EMail- 30 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    …. Case in point, we made some design changes to our email newsletter. Along with cleaning up the code, we added our latest podcasts and added a paragraph about the newsletter to open the email. Bad idea. Our email deliverability rate for the same subscribers and the same email dropped 15%. For us, that’s a huge number – 15,000 more emails could…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Email Deliverability Best Practices: Understanding Spam Filters

    … to avoid – spam filters. That’s the subject of this post; but first, a little about spam itself. What is spam? Spam is a familiar term for email marketers, but perhaps you don’t know that it has a more-official-sounding formal name: “unsolicited commercial email.” According to some estimates, spam accounts for as much as 86% of all emails sent, which…

    Movable Ink Blog- 9 readers -
  • 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

    … bounced email addresses when necessary. Here’s why emails bounce and what to do about it: 1. A non-existent email address If the bounce is marked as “non-existent email address,” the email address could have a typo or the person with the address may have left the organization. There’s also a chance that the contact gave a false email address…

    Constant Contactin EMail- 17 readers -
  • How to Clean a Messy Contact List in 5 Easy Steps

    … sent an email to these lists This should help you determine if the list can be deleted and the contacts rolled into more appropriate, active lists. Step 3: Deal With Your Bounces If you haven’t been keeping track of your bounced emails, start doing so by using tags. Create a tag to manage all of the contacts that bounce back when you send an email…

    Constant Contactin EMail How To's- 11 readers -
  • Keep Your Email List Spick-and-Span With These 3 Simple Steps

    … can you take back control and keep your email list organized? If you’ve been sweeping some email list issues under the rug, take these three steps toward better organization and results for your business. Let’s get started. 1. Clean up your email bounces. An email bounce signifies that your email was not delivered to someone on your contact list…

    Miranda Paquet/ Constant Contactin EMail- 14 readers -
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