• Delivra Adds E-Commerce Personalization and Segmentation

    … transactions, making it the second most effective ecommerce marketing tool behind the online search function, which boasts a 15.8 percent conversion rate. Despite its effectiveness, not all online merchants are created equal in regards to marketing budgets and personnel. For Neil Berman, founder, and CEO of Delivra, it is apparent today’s e-commerce…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
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