- Our Blog
…. Like a custom-built mold. In essence, adaptive content is a culmination of everything we’ve been talking about — experience maps, storyboarding, empathy maps — and what we’ve been saying for so long about creating an experience. Adaptive content merges all these disciplines under one roof. It’s almost like choosing your own adventure I’ve got…
Mobile commerce is driving nearly $40 billion worth of sales for retailers today, with 84% of consumers now using their devices before or during real world shopping trips, according to a 2014 report by Deloitte Consulting. Despite the significant opportunity that exists for retailers, the reality is that mobile is an incredibly large topic and many business owners are unsure ...