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… — from anywhere, on any device and at any given time.” Deloitte Consulting confirmed the power of smartphones over commerce in a 2013 paper that demonstrated the devices influenced $159 billion of U.S. retail sales in 2012. But what it comes down to is the merging of the offline and online world as McKinsey stated: “According to published reports…
Mobile commerce is driving nearly $40 billion worth of sales for retailers today, with 84% of consumers now using their devices before or during real world shopping trips, according to a 2014 report by Deloitte Consulting. Despite the significant opportunity that exists for retailers, the reality is that mobile is an incredibly large topic and many business owners are unsure ...