Deloittesbl

  • Everything is branding: The expanding influence of the CMO

    … by Alicia Hatch, CMO of Deloitte Digital Every marketer knows that customer-centric companies are winning in our digital world. If you’re uncertain by how much, take a look at a few numbers: According to Forbes, customers who have the best past experiences spend 140 percent more compared to those who have the poorest past experiences…

    Digiday- 20 readers -
  • Marketing and IoT: With unlimited possibilities, where do you start?

    … by Todd Paris, managing director, Deloitte Digital Internet of Things Opportunities for marketers are exploding thanks to the increasing number of physical devices in our connected world. Existing channels are now connected, and new channels are opening up allowing brands to listen and respond to the needs of their customers – with the right…

    Digiday- 26 readers -
  • The seven pillars of building a competitive digital business

    … by Andy Main, head of Deloitte Digital, and Rob Frazzini, chief transformation officer, Deloitte Digital Imagine this: A top company has led their industry for decades. They have no clear competitor in sight. They haven’t prioritized efforts to improve their customer experience. With their robust brand and market saturation, who could come up…

    Digiday- 29 readers -
  • How to drive marketing success with AR & VR technology

    … by Jay Samit, leader, Deloitte Digital’s augmented and virtual reality practice and Allan Cook, managing director, Deloitte Consulting LLP When more than 500 million people played Pokémon Go last year, many CMOs were caught off guard by the number of American consumers who already owned augmented reality (AR) or virtual reality (VR) devices…

    Digidayin How To's- 36 readers -
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