• Best of the week: SXSW in the rearview mirror

    … Another year, another South by Southwest has come and gone. Thanks to the East Coast storm, our correspondents spent more time tweeting angrily at their airlines than they did on the ground in Austin. But we were able to get some interesting insights out of them nonetheless. Brands pulled back on SXSW Yuyu Chen had a nice differentiated piece…

    Brian Braiker/ Digiday- 23 readers -
  • MullenLowe’s Geoff Cottrill: Brands screw up music marketing

    … Geoff Cottrill is an old hand when it comes to South by Southwest. As former CMO for Converse, Cottrill had been leading the brand’s sponsorship with the Fader Fort, one of the most popular music events at SXSW, for more than five years until he became the president for agency MullenLowe Lintas Group in Boston last year. (He also brought the first…

    Yuyu Chen/ Digiday- 20 readers -
  • Nick Denton on life after Gawker

    … Addressing to a room of more than 2,000 South by Southwest attendees on Sunday, Gawker founder Nick Denton was upfront about his life after the bankruptcy of Gawker Media in an interview with Jeff Goodby, chairman of agency Goodby, Silverstein & Partners. The conversation touched on the sensational case that brought Gawker into bankruptcy…

    Yuyu Chen/ Digiday- 17 readers -
  • The definitive Digiday guide to what’s in and what’s out at SXSW 2017

    … The party has begun: Brands, agencies, social stars, pet influencers, filmmakers, musicians, the former Vice President of the United States and Warren G are flocking to South by Southwest this week to talk about technology and creativity, and to get as much free stuff as possible. With more than 1,300 sessions, it can be hard to find the real gems…

    Yuyu Chen/ Digiday- 22 readers -
  • ‘The bubble has burst’: Brands are pulling back on SXSW 2017

    … For the second year in a row, Capital One will be taking over Antone’s Nightclub in Austin at South by Southwest this week. There, the brand will host music performances, product demos and speaking sessions just like in years past. But unlike past years, it will be packing all the action into just the one venue — last year Capital One hosted…

    Yuyu Chen/ Digiday- 27 readers -
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