Deltadna

  • Understanding In-Game Advertising’s Crisis of Confidence

    … fill rates and maintaining eCPM (enhanced cost per thousand impressions) values across multiple networks. It goes without saying that this isn’t easy, especially when you consider the lack of performance data available to developers. The irony is that the industry is actually drowning in data, yet most game developers can’t do anything…

    AllFacebook- 8 readers -
  • Report: 54% of ‘Whales’ Have Never Spent More Than $50 on a Single Purchase

    … account for $100 to $200 of lifetime spending complete 11 in-app purchases on average, while “mega-whales,” or those players who account for more than $1,000 of lifetime spending, will make 55 in-app purchases on average. For these mega whales, the average value of each in-app purchase is $39. In a blog post, Isaac Roseboom, head of insight…

    AllTwitter- 14 readers -
  • Study: Examining the Gender Preferences of Free-to-Play Mobile Games

    … Analytics and marketing platform deltaDNA has revealed new data measuring gender preferences relating to free-to-play mobile games. The data examined four overall game genres (action, strategy, puzzle and social casino) and ten specific game types, including first person shooter (FPS), role-playing game (RPG), infinite runner and match-three…

    AllTwitter- 8 readers -
  • Report: Half of Strategy Game Players Spend Money in First Session

    … Game analytics and personalization platform deltaDNA has released new data, measuring the performance of free-to-play mobile games across four major genres. The data measured over 1,000 games, with a ‘fairly even’ split of iOS and Android titles, and found striking differences between genres when examining key performance indicators (KPIs…

    AllFacebook- 15 readers -
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