• Understanding In-Game Advertising’s Crisis of Confidence

    … and the value exchange that they represent, so much so that according to Unity, players now actually prefer ads as a monetization experience, especially rewarded video ads. With only one in five players currently consuming rewarded ads, there is a huge opportunity to move the revenue dial with more effective strategies. So what’s stopping fiscally challenged…

    AllFacebook- 6 readers -
  • Report: 54% of ‘Whales’ Have Never Spent More Than $50 on a Single Purchase

    … Analytics and marketing platform deltaDNA released new insights into the spending habits of “whales” in free-to-play mobile games. These whales are the players who generate the most revenue in free-to-play games, and they account for 5 percent of spenders and fewer than 0.1 percent of all players. deltaDNA analyzed the spending habits of 1…

    AllTwitter- 8 readers -
  • Study: Examining the Gender Preferences of Free-to-Play Mobile Games

    … Analytics and marketing platform deltaDNA has revealed new data measuring gender preferences relating to free-to-play mobile games. The data examined four overall game genres (action, strategy, puzzle and social casino) and ten specific game types, including first person shooter (FPS), role-playing game (RPG), infinite runner and match-three…

    AllTwitter- 7 readers -
  • Report: Half of Strategy Game Players Spend Money in First Session

    … Game analytics and personalization platform deltaDNA has released new data, measuring the performance of free-to-play mobile games across four major genres. The data measured over 1,000 games, with a ‘fairly even’ split of iOS and Android titles, and found striking differences between genres when examining key performance indicators (KPIs…

    AllFacebook- 14 readers -
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