Deltadna

  • Understanding In-Game Advertising’s Crisis of Confidence

    … fill rates and maintaining eCPM (enhanced cost per thousand impressions) values across multiple networks. It goes without saying that this isn’t easy, especially when you consider the lack of performance data available to developers. The irony is that the industry is actually drowning in data, yet most game developers can’t do anything…

    AllFacebook- 16 readers -
  • Report: 54% of ‘Whales’ Have Never Spent More Than $50 on a Single Purchase

    … Analytics and marketing platform deltaDNA released new insights into the spending habits of “whales” in free-to-play mobile games. These whales are the players who generate the most revenue in free-to-play games, and they account for 5 percent of spenders and fewer than 0.1 percent of all players. deltaDNA analyzed the spending habits of 1…

    AllTwitter- 22 readers -
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