• Understanding In-Game Advertising’s Crisis of Confidence

    … their players. It sounds bleak. The playing field is evening up. As consumers grow ever more accepting of the role of ads within F2P games and new independent, data-led mediation technologies are counteracting advertiser programmatics, while optimizing ad frequency based on player behavior data. This means that developers at last have a bat with which to hit some of the curve balls coming their way. Mark Robinson is the CEO of game analytics and marketing firm deltaDNA. Image courtesy of Shutterstock. …

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  • Report: 54% of ‘Whales’ Have Never Spent More Than $50 on a Single Purchase

    … Analytics and marketing platform deltaDNA released new insights into the spending habits of “whales” in free-to-play mobile games. These whales are the players who generate the most revenue in free-to-play games, and they account for 5 percent of spenders and fewer than 0.1 percent of all players. deltaDNA analyzed the spending habits of 1…

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  • Study: Examining the Gender Preferences of Free-to-Play Mobile Games

    … by different users. To be specific, the report found 62 percent of social slots players are female, while 68 percent of poker players are male. The user base for fantasy sports games is also dominated by male players, with just eight percent of users being female. In a statement, deltaDNA CEO Mark Robinson commented: Creating a game that appeals…

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  • Report: Half of Strategy Game Players Spend Money in First Session

    … Game analytics and personalization platform deltaDNA has released new data, measuring the performance of free-to-play mobile games across four major genres. The data measured over 1,000 games, with a ‘fairly even’ split of iOS and Android titles, and found striking differences between genres when examining key performance indicators (KPIs…

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