Deltadna

  • Understanding In-Game Advertising’s Crisis of Confidence

    … their players. It sounds bleak. The playing field is evening up. As consumers grow ever more accepting of the role of ads within F2P games and new independent, data-led mediation technologies are counteracting advertiser programmatics, while optimizing ad frequency based on player behavior data. This means that developers at last have a bat with which to hit some of the curve balls coming their way. Mark Robinson is the CEO of game analytics and marketing firm deltaDNA. Image courtesy of Shutterstock. …

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  • Report: 54% of ‘Whales’ Have Never Spent More Than $50 on a Single Purchase

    … Analytics and marketing platform deltaDNA released new insights into the spending habits of “whales” in free-to-play mobile games. These whales are the players who generate the most revenue in free-to-play games, and they account for 5 percent of spenders and fewer than 0.1 percent of all players. deltaDNA analyzed the spending habits of 1…

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  • Study: Examining the Gender Preferences of Free-to-Play Mobile Games

    … Analytics and marketing platform deltaDNA has revealed new data measuring gender preferences relating to free-to-play mobile games. The data examined four overall game genres (action, strategy, puzzle and social casino) and ten specific game types, including first person shooter (FPS), role-playing game (RPG), infinite runner and match-three…

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  • Report: Half of Strategy Game Players Spend Money in First Session

    … Game analytics and personalization platform deltaDNA has released new data, measuring the performance of free-to-play mobile games across four major genres. The data measured over 1,000 games, with a ‘fairly even’ split of iOS and Android titles, and found striking differences between genres when examining key performance indicators (KPIs…

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