Demand Generation

  • How to Align Content Marketing and Demand Generation Teams

    … I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [read that blog post here]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand…

    Visual.lyin Content How To's- 26 readers -
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