Demand Generation

    • How to Align Content Marketing and Demand Generation Teams

      I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [read that blog post here]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand, and pipeline.

      Visual.lyin Content How To's- 17 readers -
  • Effective B2B Marketing Leaders Do This

    … Technology plays a critical role in the success of today’s marketers. Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance…

    Michael Brenner/ B2B Marketing Insider- 14 readers -
  • Carlos Hidalgo On His New Book Driving Demand

    …, content, technology, and KPIs to the buyer in order to effectively execute demand generation. In support of the book launch, I interviewed Carlos about his life, his work, and of course the book. Check it out: 1. Who the heck are you? Wow, that is quite a question. I will start with saying that I am husband to Susanne who has continued…

    Michael Brenner/ B2B Marketing Insider- 22 readers -
  • The Old Demand Generation Model Versus The New

    …. This combination of talent will lead any Company to see greater Revenue and success in the “NEW” Future. (Photo Source) The post The Old Demand Generation Model Versus The New appeared first on B2B Marketing Insider. …

    B2B Marketing Insider- 7 readers -
  • 3 Steps To Email Marketing That Nurtures Leads And Closes Sales

    …. If you can deliver the right content to the right audience at the right time, your email marketing will supercharge your lead generation, sales closing percentages and customer satisfaction (and upsales). So how do you go about unlocking this mysterious power of email marketing? It’s no mystery. But it does involve some thought and planning…

    B2B Marketing Insiderin EMail- 14 readers -
  • The Role Of Emotions And Goals In B2B Buying Decisions

    … For most of the past few decades, leading up to the advent of the Internet and digital technologies in the 21st century, there has been an accepted paradigm regarding B2B buying decisions. This paradigm consisted of an unquestioned notion that B2B buying decisions were disciplined, rigorous, process-based, and rational. In essence, a prevailing…

    B2B Marketing Insider- 15 readers -
  • Why Email Marketing Trumps Social Media

    … To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. Long after email marketing was a staple of most marketer’s toolkits, social media as a marketing tactic burst on to the scene and continues…

    B2B Marketing Insiderin EMail- 20 readers -
  • Understanding Demand Generation vs Lead Generation

    … Marketers often exchange the terms demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. Companies with dedicated sales teams can deploy both strategies simultaneously. Companies often have an inbound sales team to respond to demand generated sales requests and outbound sales teams to engage in those…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 4 Tricks To Master The Magic Of Modern Lead Generation

    … Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? If it’s the latter, here’s how. It’s no secret that the nature of lead generation and sales is changing. For a long time, salespeople could generate a lot of their own leads and then guide prospects through the buyer’s journey…

    B2B Marketing Insiderin Social- 15 readers -
  • You Can’t Get Here From There

    … don’t really care about our carefully rendered charts and diagrams of how they buy. They’ll take whatever route makes the most sense to them. Our job is to make sure the information is available when and where they need it. Easier said than done, no doubt, but here are a few tips to create a buyer’s journey that guides your Demand Generation Strategy…

    B2B Marketing Insider- 4 readers -
  • Why Landing Pages Are To Leads As Phone Numbers Are To First Dates

    … Do you want to generate more leads on your website? Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. One day back when I was single in the City of New York and living on Manhattan’s Upper East Side, I met the girl of my dreams. It’s true – it was like a thunderbolt struck me. We hit it off…

    B2B Marketing Insider- 8 readers -
  • Goal-Directed Decision Making Drives B2B Buying And Selling

    … Business-to-Business thrives on the simple basic principle of buying and selling. With all the hoopla over the past few years regarding digital technologies and social media, it is easy to lose sight of this most basic principle, which has existed for centuries. The impact of digital and social technologies on the nature of buying and selling…

    B2B Marketing Insider- 9 readers -
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