Demand Metric

  • Interactive Content Basics Every Content Marketer Needs

    … went viral! (BTW–Here’s how to make your content viral by design!) How To Make the Interactive content case: The Data Make the case to your boss for adding interactive content to your content marketing strategy, use this data from Content Marketing Institute and Demand Metrics. Content Marketing Institute/Ion Interactive research focused…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • The World of Social Media Monitoring and Analytics

    … amplification or reach of your posts. Tweriod – Analyze your followers’ activity to find the most active times of the day to share. Piqora – track your image-based campaigns from Pinterest, Tumblr and Instagram. Curalate – advanced image analytics and recognition algorithms for campaign measurement. Iconosquare (formerly Statigr.am) – key metrics about…

    Douglas Karr/ Marketing Technology Blogin Social- 35 readers -
  • New Research: B2B Video Marketing on the Rise

    … is significant for those brands that can overcome initial hurdles in building a storytelling culture. Although four out of five B2B marketing professionals reported their video marketing efforts were successful, budget, resources and the ability to produce quality content continue to get in the way of good work, according to the results of a new survey from…

    Tyler Lessard/ Convince and Convert- 28 readers -
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