Demand Process

  • Driving Demand – Book Interview

    … organizations. Q: What is the key concept behind your book? The key concept in the book is the need for organizations to change their approach to Demand Generation and adopt a Demand Process approach. This change starts with culture change among marketing and sales. The change continues with an alignment of People, Process, Content and Technology…

    Heidi Cohen/ Heidi Cohen- 17 readers -
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