Demand Side Platform

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA).
Posts about Demand Side Platform
  • How Big Data Analytics Have Become Crucial for DSPs

    … shown to be of great benefit to all sorts of businesses around the world. Demand-Side Platforms (DSPs), believe it or not, manage to reap heavy benefits from the rise of big data analytics, and here is why: Make Informed Decisions A DSP is a way to expedite the process of buying advertising space and within the convenience of a single interface…

    Marketing Technology Blogin How To's- 27 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    … It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel…

    Marketing Technology Blog- 31 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    … it in real-time to drive cross-channel marketing is always a challenge. Typically, most brands understand the importance of first-party data. This part and have been advancing through this space throughout the past few years. It also stands as proof of how crucial this is for Data Management Platforms (DMP), audience tools and data sources leveraged…

    Marketing Technology Blog- 28 readers -
  • What is a Demand-Side Platform (DSP)?

    … inventory to manage multiple ad exchange and data exchange accounts through a single interface. The objective of these systems is to allow advertisers to service their ad spend and optimize their effective Cost per Click (eCPC) and effective Cost per Action (eCPA). Here’s a solid diagram of the process from Sitescout – from advertiser to audience…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Why every digital advertiser should demand transparency

    …, but not every ad tech platform or agency provides such information. Where possible, you should seek access to this data, at the very least for planning purposes. 2. Targeting data Using targeting data from third parties is a common tactic when using a programmatic buying platform like a DSP (demand-side platform). On the surface, however, there…

    Ratko Vidakovic/ Marketing Landin Display- 23 readers -
  • Facebook Launching Major Ad Network

    … of businesses and marketers. While there are few details available, the network is supposed to offer access to ad spots across the web and on multiple platforms. The demand side platform will allow bidding on impressions on thousands of third party sites, just like Google’s Display Network. Facebook is obviously going to be interested in pulling at least…

    Michael Levanduski/ Performance Marketing Insiderin Social Google Facebook- 8 readers -
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