Demand Side Platform

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA).
Posts about Demand Side Platform
  • How Big Data Analytics Have Become Crucial for DSPs

    … shown to be of great benefit to all sorts of businesses around the world. Demand-Side Platforms (DSPs), believe it or not, manage to reap heavy benefits from the rise of big data analytics, and here is why: Make Informed Decisions A DSP is a way to expedite the process of buying advertising space and within the convenience of a single interface…

    Marketing Technology Blogin How To's- 29 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    … media buying platforms. Today, most brands assume that DSPs should automatically be integrated with all the main ad-exchanges while delivering cross-channel reach with at least 1 million QPS. At the same time, if a platform is lacking in ad-exchange integrations, companies will compensate by integrating BidSwitch and tapping into the missing supply…

    Marketing Technology Blog- 31 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    … media buying platforms. Today, most brands assume that DSPs should automatically be integrated with all the main ad-exchanges while delivering cross-channel reach with at least 1 million QPS. At the same time, if a platform is lacking in ad-exchange integrations, companies will compensate by integrating BidSwitch and tapping into the missing supply…

    Marketing Technology Blog- 29 readers -
  • What is a Demand-Side Platform (DSP)?

    … media plan and helps you find the best way to deliver relevant content to your high-value audiences. TubeMogul is also now part of Adobe. AppNexus – AppNexus Console combines modularity and high-powered programmable tools that help buyers realize accelerated time-to-value and solution differentiation.. AudienceScience – AudienceScience…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Why every digital advertiser should demand transparency

    …” or “finance.” Furthermore, it was challenging to get any data about the availability of impressions on specific placements. From a technical perspective, this challenge was mostly solved with the introduction of real-time bidding (RTB) and programmatic advertising. The ability to see the exact domains on which your ads will run is possible…

    Ratko Vidakovic/ Marketing Landin Display- 23 readers -
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