Demand Side Platform

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA).
Posts about Demand Side Platform
  • Why every digital advertiser should demand transparency

    …) and limited reporting available to either advertiser or publisher. So while ad networks helped in the execution of large-scale media buying, they lacked transparency and were considered “black boxes,” hindering marketers. But everything changed with the advent of programmatic advertising. One of the major breakthroughs was the division of the buy…

    Ratko Vidakovic/ Marketing Landin Display- 13 readers -
  • Facebook Launching Major Ad Network

    … of businesses and marketers. While there are few details available, the network is supposed to offer access to ad spots across the web and on multiple platforms. The demand side platform will allow bidding on impressions on thousands of third party sites, just like Google’s Display Network. Facebook is obviously going to be interested in pulling at least…

    Michael Levanduski/ Performance Marketing Insiderin Social Google Facebook- 7 readers -
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