Demand Side Platform

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA).
Posts about Demand Side Platform
    • 3 Areas of Change for Demand-Side Platforms in 2017

      It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel media buying platforms.

      Marketing Technology Blog- 20 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    …-type solution. We will see big Fortune 1000 companies become more sophisticated at programmatic and start to adapt their DSPs with a proprietary machine learning tool that is adjusted to ingest a variety of first-party data. Capturing Data Fortune 1000 brands are also starting to mature in the way they capture big data – implementing software…

    Marketing Technology Blog- 19 readers -
  • What is a Demand-Side Platform (DSP)?

    … While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements. Demand…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Why every digital advertiser should demand transparency

    …, but not every ad tech platform or agency provides such information. Where possible, you should seek access to this data, at the very least for planning purposes. 2. Targeting data Using targeting data from third parties is a common tactic when using a programmatic buying platform like a DSP (demand-side platform). On the surface, however, there…

    Ratko Vidakovic/ Marketing Landin Display- 17 readers -
  • Facebook Launching Major Ad Network

    Facebook will be launching out a major new ad network, which will allow them to display advertisements throughout the web, according to a recent Wall Street Journal article. This launch is a long time in coming, and will put them in a position to directly compete with Google when it comes to being the ad network of choice for millions of businesses and marketers.

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
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