Demand-Side Platform

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA).
Posts about Demand-Side Platform
  • How Big Data Analytics Have Become Crucial for DSPs

    … shown to be of great benefit to all sorts of businesses around the world. Demand-Side Platforms (DSPs), believe it or not, manage to reap heavy benefits from the rise of big data analytics, and here is why: Make Informed Decisions A DSP is a way to expedite the process of buying advertising space and within the convenience of a single interface…

    Marketing Technology Blogin How To's- 26 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    … It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel…

    Marketing Technology Blog- 26 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    … It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel…

    Marketing Technology Blog- 27 readers -
  • What is a Demand-Side Platform (DSP)?

    … professionals and agencies, enabling display campaigns, mobile campaigns, video campaigns, and retargeting campaigns. StackAdapt – The world’s most powerful platform for branded content distribution. Amplify content at scale through targeted native ad placements. Tapad – Tapad is the true cross-device marketing partner. Whether the goal is to amplify your…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Google’s impending data platform restrictions raise concerns

    … tracking pixels on Google Display Network unless those DMPs also own the demand-side platform (DSP) executing the transaction. Google’s ad network is the market leader, accounting for 16 percent of the market, according to market research firm LeadLedger. Google pointed to previous comments in which it described the move as a way of preventing data…

    John Mcdermott/ Digiday- 21 readers -
  • With New Dashboards, Factual Puts A Face On Its Data

    … Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset. Last year, the firm entered the mobile ad fray with two new products. A geo-fencing API called…

    Steven Jacobs/ Street Fightin Mobile- 9 readers -
  • 5 things we learned about Facebook in 2014

    … was the platform’s investment in advertising technology, specifically in reissuing the Atlas ad server in late September and acquiring video ad tech company LiveRail in July. Atlas — the ad server Facebook bought in February 2013 from Microsoft for nearly $100 million — was especially exciting to advertisers, as it will allow customers to use Facebook’s…

    John Mcdermott/ Digidayin Social- 30 readers -
  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    …, on the publisher’s ad server. If these conditions are not both met, it is not a direct order. It’s most likely that the impressions are coming from a third party, like an ad network or demand-side platform, who either have their own direct orders or are piggybacking off someone else (e.g., an exchange). Direct orders are especially useful for negotiating…

    Ratko Vidakovic/ Marketing Landin Display- 33 readers -
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