Demand-Side Platform

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA).
Posts about Demand-Side Platform
    • All-American and CEO Jeremy Bloom Discusses Integrate

      Unique amongst his industry peers, CEO Jeremy Bloom had an incredible career as a professional athlete. He’s a Hall-of-Fame inductee, three-time world champion, two-time Olympian and eleven-time World Cup gold medalist. If that’s not enough, Jeremy was an All-American at the University of Colorado and a 5th round draft to the Philadelphia Eagles.

      Douglas Karr/ Marketing Technology Blog- 15 readers -
  • How Big Data Analytics Have Become Crucial for DSPs

    … shown to be of great benefit to all sorts of businesses around the world. Demand-Side Platforms (DSPs), believe it or not, manage to reap heavy benefits from the rise of big data analytics, and here is why: Make Informed Decisions A DSP is a way to expedite the process of buying advertising space and within the convenience of a single interface…

    Marketing Technology Blogin How To's- 27 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    … It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel…

    Marketing Technology Blog- 31 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    … it in real-time to drive cross-channel marketing is always a challenge. Typically, most brands understand the importance of first-party data. This part and have been advancing through this space throughout the past few years. It also stands as proof of how crucial this is for Data Management Platforms (DMP), audience tools and data sources leveraged…

    Marketing Technology Blog- 28 readers -
  • What is a Demand-Side Platform (DSP)?

    … inventory to manage multiple ad exchange and data exchange accounts through a single interface. The objective of these systems is to allow advertisers to service their ad spend and optimize their effective Cost per Click (eCPC) and effective Cost per Action (eCPA). Here’s a solid diagram of the process from Sitescout – from advertiser to audience…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Google’s impending data platform restrictions raise concerns

    … developments over the past two years. “If our partners are not allowing us to track our audience across channels, then it creates an inefficiency in buying, and we don’t know if we’re buying the same audience twice,” said Oleg Korenfeld, svp of advertising technology and platforms at media agency MediaVest. “Google would like as much of the buying…

    John Mcdermott/ Digiday- 21 readers -
  • Facebook PMD SocialClicks rebrands to AreaOne

    SocialClicks, a programmatic mobile advertiser and Facebook Preferred Marketing Developer, has launched a global rebranding initiative, renaming the company AreaOne. They have also officially inked partnerships with top mobile marketplaces including Nexage, Smaato and Inneractive to expand their RTB offering. “We’re excited to launch our new brand,” said AreaOne CEO Alon Michaeli.

    Sonja Hegman Andras/ AllFacebook- 30 readers -
  • With New Dashboards, Factual Puts A Face On Its Data

    …, PlaceIQ — monetize through the media side of the equation. I talked with Duncan McCall, chief executive at PlaceIQ, yesterday about the company’s attribution partnership with a television network and he says the company has already expanded beyond media, but it remains “early days” for its non-marketing data business. For the most part, it’s…

    Steven Jacobs/ Street Fightin Mobile- 9 readers -
  • 5 things we learned about Facebook in 2014

    … of the launch. And more features — such as a so-called demand-side platform (DSP), through which advertisers could bid on ad impressions across multiple exchanges — are expected soon. Facebook’s user data will also be integrated with LiveRail, which provides video advertising technology to publishers, thus letting advertisers use Facebook data to target…

    John Mcdermott/ Digidayin Social- 31 readers -
  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    …: The workflow required to buy media directly requires a great amount of clerical work. Numerous phone calls, emails, faxes, contractual negotiation, administrative work in spreadsheets, and so much more. It’s a highly inefficient process (PDF download), both operationally and economically. For direct orders, a publisher must manually plug a campaign…

    Ratko Vidakovic/ Marketing Landin Display- 33 readers -
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