Demand-Side Platforms

  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    …–that is, if they want to connect with their target audiences and drive real engagement. Instead of just throwing your pre-roll ads on a demand-side platform and letting the chips fall where they may, advertisers should work with publishers to source relevant content and bundle it with their pre-roll to create an integral pre-roll experience…

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