• Before You Measure, Fix Your Marketing

    … cared for, and they’re likely to make additional purchases in the future. Avinash speaking at Demand Success 2014 Once the tactics for each stage have been implemented, then and only then is it time to measure, Avinash says. He offers a couple of tips for measuring the stages: Create a dashboard that shows everything you’re doing, where your…

    Erin Feldman/ Vocus Blogin Paid Search- 11 readers -
  • 3…2…1…Blast Off Your Content Marketing With NASA 360′s Tips

    … generation of aircraft to the latest innovations in energy, from atmospheric research to exploring the farthest reaches of our universe. Scott Bednar and Becky Jaramillo, the content and social media team for NASA 360, turn brand content into captivating video and social experiences for their targeted 18- to 35-year-old demographic, which…

    Allen Mireles/ Vocus Blogin Content- 17 readers -
  • An Immutable Law of Branding: Focus

    … It comes as no surprise that we live in an over-communicated society. There’s too much media. Too much noise. How do we cut through the clutter and garner the attention and sales we desire? Branding expert Laura Ries says the only way to accomplish both is to simplify. We have to focus, and we often have to focus on a single word. We may…

    Erin Feldman/ Vocus Blog- 7 readers -
  • Who Will Win the World Cup? Marketers.

    … mines, especially as other entertainment has become on-demand. “It’s hard to get people off the couch,” said Jeff Bliss, the senior VP of partnerships for DC2024, at Demand Success 2014. “Passionate fans become passionate customers,” he says. “If you want to reach a consumer, there’s really not a better way than to use digital media and the power…

    Brian Conlin/ Vocus Blog- 6 readers -
  • The ‘Entourage’ Method for Marketing to Millennials and Niches

    … One of the first things you notice about Adrian Grenier is his dedication to making the world a better place. Adrian, an actor, producer, director and musician, gave a relaxed and informative interview to Nichole Kelly, president of SME Digital, the digital marketing division of Social Media Explorer, during the Demand Success 2014. Nichole…

    Allen Mireles/ Vocus Blog- 9 readers -
  • Go Big for Your Niches: 11 Keys to Creating Content That Sells

    Content marketing may be all the rage, but how do you cut through the noise when everyone, including your audience and your competitors, is creating content? Ann Handley, Chief Content Officer at MarketingProfs, says it comes down to creating content that is useful, empathetic and inspired. Ann speaking at Demand Success 2014.

    Erin Feldman/ Vocus Blog- 9 readers -
  • How to Succeed in a (Dot) Complicated World

    What happens when a proponent for digital transformation encounters the expected and unintended consequences of it? It’s a question that defines how Randi Zuckerberg, author of Dot Complicated and former Facebook marketing lead, lives and leads her life as a wife, mother, entrepreneur and recent Broadway star.

    Erin Feldman/ Vocus Blog- 5 readers -
  • Do You Ignore Most of Your Audience?

    … at Demand Success last week, is that great marketers pay attention and really think about how they market to each segments of their audience. Average marketers worry only about those who are ready to buy. When you do that, you inadvertently ignore a huge percentage of your audience. He calls these segments: See: The people out there who aren’t aware…

    Lisa Gerber/ Vocus Blogin Paid Search EMail- 31 readers -
  • Demand Success in a Post: Highlights from Day 2 of #Demand14

    … that take you on a journey to see how technologies developed by NASA impact your life and pave the way to the future. Scott Bednar, Becky Jaramillo make up the content and social media team for NASA 360. In this session they describe their processes for turning brand content into captivating video and social experiences for the targeted 18-35…

    Brian Conlin/ Vocus Blogin Social- 17 readers -
  • Demand Success in a Post: Highlights from Day 1 of #Demand14

    … and CEO of Zuckerberg Media Randi Zuckerberg, branding all-star Laura Ries and star of HBO’s hit show Entourage Adrian Grenier. Without further ado, let’s get to it! Dot Complicated: Making Sense of Digital Life – Randi Zuckerberg Vocus CMO You Mon Tsang introduced Randi Zuckerberg by asking what happens when you’re the person championing digital…

    Brian Conlin/ Vocus Blogin Social EMail- 5 readers -
  • Creating a Winning Brand: A Q&A With Laura Ries

    … Why is Coca-Cola the leading cola brand when so many others have similar products? How did Chobani become the leading Greek yogurt brand despite reaching the market nine years after its Greek competitor? Geoff Livingston caught up with Demand Success speaker and branding expert Laura Ries to get the answers. See how both companies succeeded…

    Geoff Livingston/ Vocus Blog- 12 readers -
  • The Power of Personal Business: A Q&A With Chris Brogan

    … From the rapid adoption of big data to content platforms saturated with marketers looking to stand out, it appears that marketing is moving to its next era. Who better to talk about the change than New York Times Bestselling author Chris Brogan? Chris will speak at Vocus’ Demand Success conference in Washington, DC on June 5-6, but Geoff…

    Geoff Livingston/ Vocus Blog- 14 readers -