• Four overlooked B2B marketing ideas you can use now

    … in your sales pipeline. Demandbase has clearly established themselves as a leader in this space, if you are looking at account based advertising, they certainly should be on your calling list. Other interesting more recent entrants to the space include Terminus and Madison Logic, and a number of B2B publishers, including TechTarget and IDG, offer…

    Eric Wittlake/ {grow}in Social Facebook- 24 readers -
  • What is Account-Based B2B Marketing?

    … with those leads… and the finger-pointing begins. The key to solving this problem is getting both teams on the same page from the get-go. That’s the promise of utilizing a solution like the Demandbase B2B Marketing Cloud. It’s an end-to-end solution connecting marketing technology across the funnel and optimizing it for B2B. Through account-based…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • 3 Steps to Building a Better B2B Target Account List

    … marketers: Nuance: Engaged 46% of their targets and delivered a 19-1 ROI. CenturyLink: 26% of targets won and an 8-1 ROI. (I was fortunate to have had a hand in this program) What has been your experience creating account lists and account-based marketing programs? Disclosure: I’ve purchased and/or evaluated the offerings listed here but have…

    Eric Wittlake/ {grow}- 14 readers -
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