Demandbase

  • Four overlooked B2B marketing ideas you can use now

    … offering around every corner. If you don’t know where to start, here are a few names to get you started: Lattice Engines, Leadspace, 6sense and Growth Intelligence (I love the premise of their “backtest” offer). 4. Website personalization Your website is the one place you can be nearly certain serious prospects will eventually visit, and the one place…

    Eric Wittlake/ {grow}in Social Facebook- 27 readers -
  • What is Account-Based B2B Marketing?

    … with those leads… and the finger-pointing begins. The key to solving this problem is getting both teams on the same page from the get-go. That’s the promise of utilizing a solution like the Demandbase B2B Marketing Cloud. It’s an end-to-end solution connecting marketing technology across the funnel and optimizing it for B2B. Through account-based…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 3 Steps to Building a Better B2B Target Account List

    … a solution like Demandbase, you can identify companies viewing key pages or content on your site and that fit your target profile. The best potential fits can be added to your full target account list and marketing program. (Disclosure: Demandbase is a client). Find engaged companies in your database: With predictive analytics solutions like…

    Eric Wittlake/ {grow}- 17 readers -
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