• Four overlooked B2B marketing ideas you can use now

    … their own account based advertising programs as well. And don’t overlook the potential of social advertising to reach specific companies cost effectively. 2. Social media advertising Ok, I’ll say it: Facebook Advertising! Too many B2B marketers are still avoiding Facebook. It still has the stigma of a personal and consumer channel. And while few…

    Eric Wittlake/ {grow}in Social Facebook- 22 readers -
  • What is Account-Based B2B Marketing?

    … with those leads… and the finger-pointing begins. The key to solving this problem is getting both teams on the same page from the get-go. That’s the promise of utilizing a solution like the Demandbase B2B Marketing Cloud. It’s an end-to-end solution connecting marketing technology across the funnel and optimizing it for B2B. Through account-based…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • 3 Steps to Building a Better B2B Target Account List

    … Lattice Engines, you can not only score leads but improve your lead scoring with additional data sources and analytics, identifying potential accounts to focus on from within your existing marketing database. 3. Buyers oblivious to you If you are looking for a new marketing automation solution, do you start by visiting every potential vendor site…

    Eric Wittlake/ {grow}- 14 readers -