• Four overlooked B2B marketing ideas you can use now

    … in your sales pipeline. Demandbase has clearly established themselves as a leader in this space, if you are looking at account based advertising, they certainly should be on your calling list. Other interesting more recent entrants to the space include Terminus and Madison Logic, and a number of B2B publishers, including TechTarget and IDG, offer…

    Eric Wittlake/ {grow}in Social Facebook- 23 readers -
  • What is Account-Based B2B Marketing?

    … Analytics, Personalization and Conversation solutions, the platform gives B2B marketers the ability to drive results and actually see how their efforts are impacting revenue. It connects marketing, advertising and CRM, enabling both Sales and Marketing to set and track goals throughout the customer lifecycle. B2B Demands a Different Game Plan…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • 3 Steps to Building a Better B2B Target Account List

    … a solution like Demandbase, you can identify companies viewing key pages or content on your site and that fit your target profile. The best potential fits can be added to your full target account list and marketing program. (Disclosure: Demandbase is a client). Find engaged companies in your database: With predictive analytics solutions like…

    Eric Wittlake/ {grow}- 14 readers -