Demographic Data

  • 10 Tips to Align Your Email Marketing and Social Media

    … page to drive subscribers. Run retargeting ads for people that click on your newsletters. Use Twitter lead gen cards to drive subscribers. Harness demographic and behavioral data between your social channels and email marketing platform to improve your response and conversion rates. Upload the email addresses of dormant subscribers to your…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • What Are Buyer Personas and Why Should Your Mortgage Company Care?

    … a Buyer Persona? A buyer persona can be defined as: “…research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, which goals drive their behavior, how they think, how they buy, and why they make buying decisions.” To put it another way, buyer personas are semi-fictional characters based on real people…

    Matty Byloos/ RGR Marketing- 15 readers -
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