Demographic Data

  • 10 Tips to Align Your Email Marketing and Social Media

    … page to drive subscribers. Run retargeting ads for people that click on your newsletters. Use Twitter lead gen cards to drive subscribers. Harness demographic and behavioral data between your social channels and email marketing platform to improve your response and conversion rates. Upload the email addresses of dormant subscribers to your…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • What Are Buyer Personas and Why Should Your Mortgage Company Care?

    … selection of pertinent information, starting with the general demographic data: age, gender, marriage and household status, geography, education level, career, income, and other broad-stroke categorizations. Once the basics are in place, it’s time to give the buyer persona “character” more depth. What do they do in their spare time? What gives…

    Matty Byloos/ RGR Marketing- 16 readers -