Demographic Data

  • 10 Tips to Align Your Email Marketing and Social Media

    … If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and. With each campaign on each…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • What Are Buyer Personas and Why Should Your Mortgage Company Care?

    … selection of pertinent information, starting with the general demographic data: age, gender, marriage and household status, geography, education level, career, income, and other broad-stroke categorizations. Once the basics are in place, it’s time to give the buyer persona “character” more depth. What do they do in their spare time? What gives…

    Matty Byloos/ RGR Marketing- 15 readers -