Demographic Profiles

A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want different products than middle and lower classes and may be willing to pay more) and gender (partially because different physical attributes require different hygiene and clothing products, and partially because of the male/female mindsets).A demographic profile can be used to determine when and where advertising should be placed so as to achieve maximum results.
Posts about Demographic Profiles
  • 3 Pro Tips for Improving Inbound Leads

    … the business, I would place a strain on my internal customer service process that is geared towards technology and professional services companies. Taking this concept one step further involves developing buyer personas. Buyer personas are psychographic and demographic profiles of the individuals within your ideal customer that buy your solutions…

    John Beveridge/ The Inbound Growth Blog- 4 readers -
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