Demographic Targeting

  • Targeting generational buzzwords like “Millennials” means targeting no-one

    … ad targeting capabilities reach specific social communities that care about our brand: As for marketing to specific age ranges? Of course there are product categories with immutable segments for a certain demographic. But buzzwords like “Baby Boomer” aren’t required to market to these groups effectively. Additionally, you want to be more specific…

    Search Engine Watch- 17 readers -
  • A Guide To AdWords Location Targeting In The United States

    … May 11, 2017 AdWords geo targeting or location targeting helps you reach out to your customers in your desired areas. It helps you develop a strategy to target right customers at the right location. Source: Google/Ipsos MediaCT/Purchased, Research: Understanding Consumers’ Local Search Behavior, May 2014. Respondents were screened…

    PPC Heroin Paid Search- 15 readers -
  • 3 AdWords Features You Are Underutilizing

    … April 20, 2017 Few industries evolve, adapt, and integrate new tech quicker than paid search. Capitalizing on this dynamic environment is a significant aspect of the daily challenges account managers face. Whether the news comes from Inside AdWords or via a Google Representative’s beta deck, the announcement of upcoming changes typically…

    PPC Heroin Paid Search- 26 readers -
  • Increase Your PPC Conversion Rate With Income Targeting

    … Implementing income level targeting can be a bit confusing. Generally speaking, if you are seeking out demographic settings you would intuitively locate your audiences, however, income levels are buried in both search and social platforms. In Facebook, you will find income under audience insights, but it is nested under the advanced segment…

    PPC Heroin Paid Search Google Facebook- 16 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…

    PPC Heroin Paid Search- 32 readers -
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