Demographic Targeting

  • Targeting generational buzzwords like “Millennials” means targeting no-one

    … If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing tools, using the stars to analyze customers or understand population segments would not only be lazy…

    Search Engine Watch- 17 readers -
  • A Guide To AdWords Location Targeting In The United States

    … May 11, 2017 AdWords geo targeting or location targeting helps you reach out to your customers in your desired areas. It helps you develop a strategy to target right customers at the right location. Source: Google/Ipsos MediaCT/Purchased, Research: Understanding Consumers’ Local Search Behavior, May 2014. Respondents were screened…

    PPC Heroin Paid Search- 15 readers -
  • How to use Google’s new demographic targeting for search ads

    … Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing. The new…

    Search Engine Watchin How To's- 27 readers -
  • 3 AdWords Features You Are Underutilizing

    … see three strategic options that are frequently underutilized: income level targeting, ad rotation settings, and demographic bidding. Income Level Targeting Income level targeting is by no means a new tactic, however, I rarely find modifiers employed within recently onboarded accounts. I would wager a bet that this largely a product…

    PPC Heroin Paid Search- 24 readers -
  • Increase Your PPC Conversion Rate With Income Targeting

    … Implementing income level targeting can be a bit confusing. Generally speaking, if you are seeking out demographic settings you would intuitively locate your audiences, however, income levels are buried in both search and social platforms. In Facebook, you will find income under audience insights, but it is nested under the advanced segment…

    PPC Heroin Paid Search Google Facebook- 16 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … on the data for each target. I recommend using bid adjustments to help keep easier tabs on the amount of actual bids being used. Based on performance, bid adjustments are put in place to further define each segment to improve upon the known demographic of the product. 5) Exclusions And Site Category Options Lastly, exclusions for both targeting and site…

    PPC Heroin Paid Search- 28 readers -
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