Demographic Targeting

    • 6 Bottom Line Boosting Tips for Paid Search

      “It depends”. In my 2+ years at Hanapin Marketing, I’ve come to learn that this is a universal truth across the industry. There is no shared magic number for ROI or CPA. There is no perfect CTR or CVR. And there most certainly isn’t a singular strategic approach that can navigate across all industries and account types.

      PPC Heroin Affiliate Paid Search- 10 readers -
  • Targeting generational buzzwords like “Millennials” means targeting no-one

    …, but the chances of it working would be random at best. Yet, this is happening daily. How? For example, thinking that millennials, a 75.4 million cohort of people in the United States alone, share a universal set of attributes. Speaking in absolutes about a demographic that makes up ~20% of the total population of the United States with nearly…

    Search Engine Watch- 17 readers -
  • A Guide To AdWords Location Targeting In The United States

    … May 11, 2017 AdWords geo targeting or location targeting helps you reach out to your customers in your desired areas. It helps you develop a strategy to target right customers at the right location. Source: Google/Ipsos MediaCT/Purchased, Research: Understanding Consumers’ Local Search Behavior, May 2014. Respondents were screened…

    PPC Heroin Paid Search- 15 readers -
  • How to use Google’s new demographic targeting for search ads

    … Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing. The new…

    Search Engine Watchin How To's- 28 readers -
  • 3 AdWords Features You Are Underutilizing

    April 20, 2017 Few industries evolve, adapt, and integrate new tech quicker than paid search. Capitalizing on this dynamic environment is a significant aspect of the daily challenges account managers face. Whether the news comes from Inside AdWords or via a Google Representative’s beta deck, the announcement of upcoming changes typically triggers a flurry of excitement and preparation.

    PPC Hero- 26 readers -
  • Increase Your PPC Conversion Rate With Income Targeting

    … Implementing income level targeting can be a bit confusing. Generally speaking, if you are seeking out demographic settings you would intuitively locate your audiences, however, income levels are buried in both search and social platforms. In Facebook, you will find income under audience insights, but it is nested under the advanced segment…

    PPC Heroin Paid Search Google Facebook- 16 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…

    PPC Heroin Paid Search- 32 readers -
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