Demographic Targeting

  • Targeting generational buzzwords like “Millennials” means targeting no-one

    … ad targeting capabilities reach specific social communities that care about our brand: As for marketing to specific age ranges? Of course there are product categories with immutable segments for a certain demographic. But buzzwords like “Baby Boomer” aren’t required to market to these groups effectively. Additionally, you want to be more specific…

    Search Engine Watch- 16 readers -
  • A Guide To AdWords Location Targeting In The United States

    … May 11, 2017 AdWords geo targeting or location targeting helps you reach out to your customers in your desired areas. It helps you develop a strategy to target right customers at the right location. Source: Google/Ipsos MediaCT/Purchased, Research: Understanding Consumers’ Local Search Behavior, May 2014. Respondents were screened…

    PPC Heroin Paid Search- 15 readers -
  • How to use Google’s new demographic targeting for search ads

    … Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing. The new…

    Search Engine Watchin How To's- 23 readers -
  • 3 AdWords Features You Are Underutilizing

    … triggers a flurry of excitement and preparation. Admittedly this comes with its share of obstacles, as sometimes both new and existing features can go underutilized. While I pride myself on staying on the cutting edge of the PPC landscape, there are features, extensions, and updates that I have not tested to their fullest capacity. In particular, I…

    PPC Heroin Paid Search- 24 readers -
  • Increase Your PPC Conversion Rate With Income Targeting

    … March 7, 2017 Having the ability to target based on demographic information is a long-standing tactic that is getting a second glance. An increase in the level of personal customer detail we are able to gather paired with advanced tracking and analytics have allowed many marketers to report positive metrics further down the sales funnel…

    PPC Heroin Paid Search Google Facebook- 16 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … on the data for each target. I recommend using bid adjustments to help keep easier tabs on the amount of actual bids being used. Based on performance, bid adjustments are put in place to further define each segment to improve upon the known demographic of the product. 5) Exclusions And Site Category Options Lastly, exclusions for both targeting and site…

    PPC Heroin Paid Search- 26 readers -
Get the top posts daily into your mailbox!