Demographics

    • 10 Digital Media and Marketing Predictions for 2017

      2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...

      AllTwitterin Google Facebook Twitter- 21 readers -
    • 7 Ways to Effectively Brand and Advertise Your Online Course

      Selling online courses has become a profitable endeavor for many businesses, but success isn’t easy. In order to attract the right people and boost engagement, good branding and advertising are must-haves. You should treat an online course just like any other product or service. In order to thrive, you need to invest in branding and advertising that connects with your target market.

      AllTwitterin Social Facebook Twitter YouTube- 10 readers -
  • 5 Signs of a Weak Social Media Campaign

    … in tracing visitors’ behavior on the website, which helped to better target them with specified ads. PearlsOnly’s products are mostly attractive on an image based website such as Pinterest and Instagram, which explains their findings. Bad landing page Your landing page is where your audience gets to finally make up their mind about shopping on your…

    AllFacebookin Social Facebook- 13 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.” A good candidate for that list is linear TV. Have you ever had…

    AllFacebookin Social Twitter YouTube- 11 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm…

    AllFacebookin Google Facebook- 18 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … Discover feature. Instagram’s demographics skew older It’s no secret that Snapchat is a hit among millennials. It’s the third-most-popular social network among the demographic and, according to Variety, about 44 percent of users age 13 through 24 who use Live Stories and/or Discover report doing so daily. In a relatively short time, the application has…

    AllTwitterin Social- 13 readers -
  • Facebook Beefs Up Analytics for Apps

    … Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. Product manager Josh Twist said in a blog post that the features being added to Analytics for Apps are people insights…

    David Cohen/ AllTwitterin Facebook- 16 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … communications “to a segment of one.” It’s the perfect description. Using predictive marketing and the massive array of information available, marketers today can predict with eerie accuracy exactly what I want. Not people in my general demographics group or people who live in my area, or even people who work the same job or have similar hobbies…

    AllFacebook- 25 readers -
  • Why Marketers Should Use Twitter (Infographic)

    … after following them on Twitter, while 84 percent of users who interact with a brand share their positive experiences and 72 percent of brand followers are likely to purchase in the future. Brands that use Twitter for customer service see a 19 percent increase in customer satisfaction, and the use of promoted tweets boosts offline sales by up to 29…

    Inside Facebookin Social Twitter- 12 readers -
  • Twitter Gives Advertisers More Klout

    … By David Cohen on Aug. 4, 2016 - 3:00 PM Twitter provided more details on the Klout enrichment that it discussed in its announcement earlier this week that the updated (2.0) versions of its Gnip application-programming interfaces were generally available. Gnip product manager Greg Lyon said in a blog post that Twitter’s Klout enrichment 2.0…

    David Cohen/ Inside Facebookin Social Twitter- 9 readers -
  • How to Boost Your Brand With Instagram for Business

    … is a contact button that, when tapped, pulls up the options to call, send an email or get directions to the business. By selecting the Get Directions button, your business location shows up on a map, so the consumer can navigate to your business or find its proximity to them. Categories have also been added to the business profiles. Categorization…

    AllFacebookin Social Facebook How To's- 14 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96. Still, cultivating a healthy email list and reaching out to consumers is an essential…

    AllFacebookin Facebook Twitter- 18 readers -
  • Brand Newsroom 98: Traditional demographic assumptions are dead. RIP.

    … View Larger Image Brand Newsroom 98: Traditional demographic assumptions are dead. RIP. Audiences aren’t what they used to be — and nor are demographics. This week one of Australia’s major banks, the Commonwealth, released a report showing just how different the Australian population looks today compared to the past. It tells us…

    Lush Digital- 13 readers -
  • What’s New in Facebook Graph API v2.7?

    … to target live videos to only stream to certain ages, genders, languages or locations of viewers through the API, making live streaming more accurate and relevant. Continuous Live video: This addition to Facebook Live enables an unlimited live stream on Facebook. Some great use cases for continuous live include live feeds of aquariums, museums…

    David Cohen/ AllTwitterin Facebook- 13 readers -
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