Demographics

  • Carpool Karaoke: From Snackable Content to Viral Phenomenon

    … the demographics of ‘The Late Late Show’s’ audience helps us to understand why these specific singers rose to the top. ‘The Late Late Show’s’ online viewership is 55% male, with 26% of that 55% falling into the 18-24 year old age group. 16% of that 55% male viewership is 25-34 years old. The 45% female online viewership for ‘The Late Late Show’ skews…

    ReelSEOin Social Content YouTube- 14 readers -
  • Beauty on YouTube: Brands, Influencers and the Millennial Woman

    … As the world of influencer marketing continues to evolve, there has been an increasing need for brands and media companies to identify, target and grow their ideal audience, and one of the most sought-after demographics is the Millennial Woman. She is between the ages of 19 and 35, is independent, and knows what she wants, but what’s most…

    ReelSEOin Social YouTube- 26 readers -
  • How to Become a Social Media Marketing Superstar

    … Social media seems like an easy and appealing career, right? You usually work from home, and all you have to do is be yourself. Not so fast, buckaroo. Before you go charging off on your quest for social media fame, there are a few things you need to know. Social media professionals are in demand, but getting the really plum jobs can…

    Inside Facebookin Social How To's- 35 readers -
  • Infographic: How Boomers and Millennials Use UGC Differently

    … are forgotten again.) Boomers like branded content that focuses on the product, while millennials like branded content that focuses on experiences. Both demographics like photos, but boomers are more likely to prefer written content or video. And when boomers share content online, they’re going to Facebook instead of Instagram. Take a look at the full infographic below to see if you’re more like a boomer or a millennial. The post Infographic: How Boomers and Millennials Use UGC Differently appeared first on The Content Strategist. …

    Nicole Dieker/ The Content Strategistin How To's- 38 readers -
  • 7 Ways to Effectively Brand and Advertise Your Online Course

    … and developing reports on demographics, conversion rates, bounce rates, etc. This will help improve your approach moving forward. Maximize your online courses with compelling branding: There’s no such “if you build it, they will come” sales strategy for small brands. Until you’re on the same level as brands like Apple, Coca-Cola and Nike, you won’t…

    AllTwitterin Social Facebook Twitter YouTube- 29 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … to move to digital, marketers need to be able to measure efficacy beyond last-click measurement. Major players like Google and Facebook need to demonstrate how non-direct-response formats like video drive business results, and that inherently means better attribution. Predictive analytics: Gavin believes analytics will help bring about predictive…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • 5 Signs of a Weak Social Media Campaign

    …. This means you will end up whittling your focus to a narrow but ideal number of leads. These leads should be qualified by some of the following criteria: Demographics: Use factors like income bracket, age group, educational qualifications, job role and location to determine this. A perfect tool is Facebook Audience Insights. Psychographics: While…

    AllFacebookin Social Facebook- 28 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.” A good candidate for that list is linear TV. Have you ever had…

    AllFacebookin Social Twitter YouTube- 25 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm…

    AllFacebookin Google Facebook- 29 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … You probably heard the opening shots of what’s sure to be a grueling war between social media titans Instagram and Snapchat. In August, Instagram debuted Stories, a feature that allows users to take and post photos and videos that disappear in 24 hours. Users can add text, draw and insert emojis into their pics. If that sounds familiar…

    AllTwitterin Social- 22 readers -
  • Facebook Beefs Up Analytics for Apps

    …. Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights. Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language…

    David Cohen/ AllTwitterin Facebook- 27 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … communications “to a segment of one.” It’s the perfect description. Using predictive marketing and the massive array of information available, marketers today can predict with eerie accuracy exactly what I want. Not people in my general demographics group or people who live in my area, or even people who work the same job or have similar hobbies…

    AllFacebook- 37 readers -
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