Demographics

    • Beauty on YouTube: Brands, Influencers and the Millennial Woman

      As the world of influencer marketing continues to evolve, there has been an increasing need for brands and media companies to identify, target and grow their ideal audience, and one of the most sought-after demographics is the Millennial Woman. She is between the ages of 19 and 35, is independent, and knows what she wants, but what’s most appealing is that she has an incredib ...

      ReelSEOin Social YouTube- 11 readers -
  • Infographic: How Boomers and Millennials Use UGC Differently

    … are forgotten again.) Boomers like branded content that focuses on the product, while millennials like branded content that focuses on experiences. Both demographics like photos, but boomers are more likely to prefer written content or video. And when boomers share content online, they’re going to Facebook instead of Instagram. Take a look at the full infographic below to see if you’re more like a boomer or a millennial. The post Infographic: How Boomers and Millennials Use UGC Differently appeared first on The Content Strategist. …

    Nicole Dieker/ The Content Strategistin How To's- 29 readers -
  • 7 Ways to Effectively Brand and Advertise Your Online Course

    … on social media “Your social media presence is an integral part of your brand image,” Pappas wrote for TalentLMS. “This is particularly true in this day-and-age, when millions of people are using social networks daily. All of your eLearning course materials should display your social media contacts, including Twitter, Facebook, LinkedIn, Instagram…

    AllTwitterin Social Facebook Twitter YouTube- 13 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … experiences will draw from travel history, price trends, seasonality and more, with smarter travel apps tailoring each and every piece of your trip. And Perry says marketing tech will combine influencer authenticity with target precision: With improvements in influencer marketing tech, agencies will be able to hit precise target demographics, verticals…

    AllTwitterin Google Facebook Twitter- 27 readers -
  • 5 Signs of a Weak Social Media Campaign

    … this is not often mentioned in social media marketing circles, basing your targeting on such factors as taste, aspirations and values of your audience can help your content formation process. This will result in you creating content that truly hits home with your leads on social media. Pain points: Your social media marketing is instantly rendered weak…

    AllFacebookin Social Facebook- 14 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … Periscope broadcasts, “giving fans an immersive experience before, during and after games,” according to the NFL. When the NFL tested the idea last year by streaming a game on Yahoo, that game drew 15 million viewers. While those numbers are significantly greater than the 2.2 million garnered for the second Thursday Night Football game, they can grow…

    AllFacebookin Social Twitter YouTube- 16 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … have largely been solved, TV is stuck in the past. Panels and surveys are the de facto measurement tactics: Did you know that Nielsen Families still exist and, at least in some cases, still uses paper journals? (Side note: Can you imagine if digital measurement worked the way TV does? Where a random selection of consumers had to self-report…

    AllFacebookin Google Facebook- 20 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    …? That could be a tougher sell. Bottom line With Stories, Instagram made it clear that it is trying to cut down Snapchat by imitating its features. However, because of Stories’ questionable advertising potential, Instagram’s shifting demographics and Instagram’s reputation as a curated platform, Instagram may find that it will have to get more creative to compete. Patrick Kirby is vice president of accounts and sales at video advertising company GlassView. …

    AllTwitterin Social- 16 readers -
  • Facebook Beefs Up Analytics for Apps

    …, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface, and he provided further details on all of the new features: People insights is a new section that provides rich, aggregated and anonymized demographic information for the people using…

    David Cohen/ AllTwitterin Facebook- 18 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … much I had to borrow it. In the post, Lucy Fisher quotes Ben Kay, a senior consultant in analytics at IBM: “We’re moving from reactive social listening to looking at the ‘why’ behind it,” he says, claiming that effective analysis of social data can uncover personality traits, which, from a marketing perspective, can enable brands to tailor…

    AllFacebook- 29 readers -
  • Why Marketers Should Use Twitter (Infographic)

    … It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users, most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX examines the impact of marketing on Twitter…

    Inside Facebookin Social Twitter- 13 readers -
  • Twitter Gives Advertisers More Klout

    … By David Cohen on Aug. 4, 2016 - 3:00 PM Twitter provided more details on the Klout enrichment that it discussed in its announcement earlier this week that the updated (2.0) versions of its Gnip application-programming interfaces were generally available. Gnip product manager Greg Lyon said in a blog post that Twitter’s Klout enrichment…

    David Cohen/ Inside Facebookin Social Twitter- 11 readers -
  • How to Boost Your Brand With Instagram for Business

    … of a button. Insights The account insights, or analytics, offered by Instagram are similar to Facebook insights. They report critical information about post engagement and follower demographics so that businesses can develop more applicable posts for their audiences. Business profiles include follower demographic analytics, which track the location…

    AllFacebookin Social Facebook How To's- 15 readers -
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