• The Most Important Thing in Marketing Isn’t VR or AI

      In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm of cross-device, with Google focus ...

      AllFacebookin Google Facebook- 13 readers -
    • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

      There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.” A good candidate for that list is linear TV.

      AllFacebookin Social Twitter YouTube- 6 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … Discover feature. Instagram’s demographics skew older It’s no secret that Snapchat is a hit among millennials. It’s the third-most-popular social network among the demographic and, according to Variety, about 44 percent of users age 13 through 24 who use Live Stories and/or Discover report doing so daily. In a relatively short time, the application has…

    AllTwitterin Social- 12 readers -
  • Facebook Beefs Up Analytics for Apps

    … your app without requiring you to implement Facebook Login. With more than 1.5 billion people on Facebook, you’ll be able to see powerful audience insights that you can’t get anywhere else including page likes, education, device usage, purchase preferences and much more. Push and in-app notifications (beta) help you reach your customers…

    David Cohen/ AllTwitterin Facebook- 6 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … communications “to a segment of one.” It’s the perfect description. Using predictive marketing and the massive array of information available, marketers today can predict with eerie accuracy exactly what I want. Not people in my general demographics group or people who live in my area, or even people who work the same job or have similar hobbies…

    AllFacebook- 17 readers -
  • Why Marketers Should Use Twitter (Infographic)

    … It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users, most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX examines the impact of marketing on Twitter…

    Inside Facebookin Social Twitter- 11 readers -
  • Twitter Gives Advertisers More Klout

    … 2.0 allows brands and agencies to: Rank influencers based on Klout data to evaluate potential follow-up for promotional, endorsement or sponsorship opportunities. Analyze the conversation about your products or brand to determine affinity groups. Segment users based on matching influence or interest topics for further demographic analysis. Evaluate…

    David Cohen/ Inside Facebookin Social Twitter- 6 readers -
  • How to Boost Your Brand With Instagram for Business

    … is a contact button that, when tapped, pulls up the options to call, send an email or get directions to the business. By selecting the Get Directions button, your business location shows up on a map, so the consumer can navigate to your business or find its proximity to them. Categories have also been added to the business profiles. Categorization…

    AllFacebookin Social Facebook How To's- 10 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … to improve its email databases to promote one of its bestselling authors, it opted to use a sweepstakes, so two offers were created for A/B testing. After the images, headlines and audience were settled on, the promotion dropped, and the Facebook ad generated 60,000 emails–37 percent more than expected. What’s more, that list can also be used to improve…

    AllFacebookin Facebook Twitter- 11 readers -
  • Brand Newsroom 98: Traditional demographic assumptions are dead. RIP.

    … View Larger Image Brand Newsroom 98: Traditional demographic assumptions are dead. RIP. Audiences aren’t what they used to be — and nor are demographics. This week one of Australia’s major banks, the Commonwealth, released a report showing just how different the Australian population looks today compared to the past. It tells us…

    Lush Digital- 9 readers -
  • What’s New in Facebook Graph API v2.7?

    … and zoos. More Page Insights: We’re introducing a new page metric, allowing you to see daily follow/unfollow counts. You’ll be able to access breakdowns by organic/paid, source, time and lifetime breakdown by user demographics. Ad placements update: We’ve improved our design of ads placements so that advertisers can more easily identify and select…

    David Cohen/ AllTwitterin Facebook- 8 readers -
  • Twitter Engage: Twitter’s Answer to Facebook Mentions

    … Celebrities, public figures and journalists have Facebook Mentions from Facebook, and starting Tuesday, they also have Twitter Engage from Twitter. Senior product manager Matt Dennebaum announced the launch of the new application in a blog post Tuesday, saying that at launch, it is only available for iOS users in the U.S. Much like Facebook…

    David Cohen/ AllTwitterin Social Twitter- 9 readers -
  • Instagram Introduces Business Profiles, Analytics, Promoted Posts

    …. By learning more about the behavior and demographics of your audience, you are more apt to create relevant and timely content. Instagram Business Profiles Launch: Insights from SocialTimes on Vimeo. The ability to promote lets you turn well-performing posts into ads right within the app—helping you connect with even more customers. You can pick a post…

    David Cohen/ AllFacebook- 17 readers -
  • Ecommerce in France – What You Need To Know Right Now

    Estimated reading time: 4 minutes, 26 seconds Understanding intent, not just queries, is critical to the success of e-commerce. It is all the more critical in informing the evolution of search experiences. After all, we are developing search engines for searchers, not for keywords strings. Bing commissioned a market research from French institute Ifop to dig into the lates ...

    State of Digital- 9 readers -
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