Demographics

  • Carpool Karaoke: From Snackable Content to Viral Phenomenon

    … the demographics of ‘The Late Late Show’s’ audience helps us to understand why these specific singers rose to the top. ‘The Late Late Show’s’ online viewership is 55% male, with 26% of that 55% falling into the 18-24 year old age group. 16% of that 55% male viewership is 25-34 years old. The 45% female online viewership for ‘The Late Late Show’ skews…

    ReelSEOin Social Content YouTube- 16 readers -
  • Beauty on YouTube: Brands, Influencers and the Millennial Woman

    … As the world of influencer marketing continues to evolve, there has been an increasing need for brands and media companies to identify, target and grow their ideal audience, and one of the most sought-after demographics is the Millennial Woman. She is between the ages of 19 and 35, is independent, and knows what she wants, but what’s most…

    ReelSEOin Social YouTube- 26 readers -
  • How to Become a Social Media Marketing Superstar

    …? It’s a job a lot of people would love to do, so competition can really be fierce. To land your dream job, make sure you stand out from everyone else. Sherry Gray is a freelance content writer from Key West, Fla., currently suffering in the suburbs of Orlando. She is a science geek, a social media junkie and an unapologetic fan of all things bacon. Follow her on Twitter: @SheriSaid. Images courtesy of Unsplash, Neil Moralee. …

    Inside Facebookin Social How To's- 35 readers -
  • Infographic: How Boomers and Millennials Use UGC Differently

    … are forgotten again.) Boomers like branded content that focuses on the product, while millennials like branded content that focuses on experiences. Both demographics like photos, but boomers are more likely to prefer written content or video. And when boomers share content online, they’re going to Facebook instead of Instagram. Take a look at the full infographic below to see if you’re more like a boomer or a millennial. The post Infographic: How Boomers and Millennials Use UGC Differently appeared first on The Content Strategist. …

    Nicole Dieker/ The Content Strategistin How To's- 38 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    …; it will become a must-have to understand and retain users. According to Xomad CEO Rob Perry, 2017 will bring about a re-evaluation of traditional qualitative metrics and analytics: Cost-per-engagement models instead of potential impressions will provide more accurate pricing and greater return on investment for influencer strategies. New standards…

    AllTwitterin Google Facebook Twitter- 51 readers -
  • 5 Signs of a Weak Social Media Campaign

    …. This means you will end up whittling your focus to a narrow but ideal number of leads. These leads should be qualified by some of the following criteria: Demographics: Use factors like income bracket, age group, educational qualifications, job role and location to determine this. A perfect tool is Facebook Audience Insights. Psychographics: While…

    AllFacebookin Social Facebook- 28 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.” A good candidate for that list is linear TV. Have you ever had…

    AllFacebookin Social Twitter YouTube- 25 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … and digital advertising be much smarter because it’s not just what devices people own, but who they are (demographics), what they do (interests) and where they do things (location). Where cross-device is going Cross-device identity has already changed the way marketers think about and plan their digital budgets and how they approach targeting…

    AllFacebookin Google Facebook- 29 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … Discover feature. Instagram’s demographics skew older It’s no secret that Snapchat is a hit among millennials. It’s the third-most-popular social network among the demographic and, according to Variety, about 44 percent of users age 13 through 24 who use Live Stories and/or Discover report doing so daily. In a relatively short time, the application has…

    AllTwitterin Social- 22 readers -
  • Facebook Beefs Up Analytics for Apps

    …. Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights. Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language…

    David Cohen/ AllTwitterin Facebook- 27 readers -
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