Demographics

    • January Month In Numbers

      This month we are breaking down the things that peaked our attention and made us take notice in January. From changing Chinese consumerism, to free demographics data and the rise of live video. Read on for our January insights. 16th The 16 February 2018 sees the celebration of Chinese new year. While we may be entering a new era in the Chinese zodiac, we are also witnessing a s ...

      Attacat of Edinburghin SEO- 4 readers -
  • Carpool Karaoke: From Snackable Content to Viral Phenomenon

    … and that online audience eventually becomes responsible for the TV show becoming a hit. Jimmy Kimmel and Jimmy Fallon began with television audiences and then added to those audiences via viral content, but Corden started his show on CBS as a relative unknown in the US and a huge number of people are now tuning in because they saw ‘Carpool Karaoke…

    ReelSEOin Social Content YouTube- 16 readers -
  • Beauty on YouTube: Brands, Influencers and the Millennial Woman

    … appealing is that she has an incredible amount of influence when it comes to consuming content, especially when it comes to beauty on YouTube. Tubular Labs's took a deep dive into the behaviors and habits of this highly targeted group on YouTube to better understand what they consume and who they are most likely to consume it from. We found Millennial…

    ReelSEOin Social YouTube- 26 readers -
  • How to Become a Social Media Marketing Superstar

    … minding what groups you join, who you interact with and what photos you’re tagged in. Potential employers really don’t need to know about that drunken college weekend in Cabo. Plenty of people lose their jobs for doing something horrible on social media or when a video ends up online (not safe for work– bad language). Include customer-service…

    Inside Facebookin Social How To's- 35 readers -
  • Infographic: How Boomers and Millennials Use UGC Differently

    … are forgotten again.) Boomers like branded content that focuses on the product, while millennials like branded content that focuses on experiences. Both demographics like photos, but boomers are more likely to prefer written content or video. And when boomers share content online, they’re going to Facebook instead of Instagram. Take a look at the full infographic below to see if you’re more like a boomer or a millennial. The post Infographic: How Boomers and Millennials Use UGC Differently appeared first on The Content Strategist. …

    Nicole Dieker/ The Content Strategistin How To's- 39 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … or risk getting left behind. AdRoll CMO and president Adam Berke says marketing technology will bring even more democratization for video: Advances in marketing tech that have made tools cheaper, more effective and more accurate give small and midsized marketers access to sophisticated, powerful technology without requiring the budget…

    AllTwitterin Google Facebook Twitter- 53 readers -
  • 5 Signs of a Weak Social Media Campaign

    …. This means you will end up whittling your focus to a narrow but ideal number of leads. These leads should be qualified by some of the following criteria: Demographics: Use factors like income bracket, age group, educational qualifications, job role and location to determine this. A perfect tool is Facebook Audience Insights. Psychographics: While…

    AllFacebookin Social Facebook- 28 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.” A good candidate for that list is linear TV. Have you ever had…

    AllFacebookin Social Twitter YouTube- 25 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm…

    AllFacebookin Google Facebook- 29 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … Discover feature. Instagram’s demographics skew older It’s no secret that Snapchat is a hit among millennials. It’s the third-most-popular social network among the demographic and, according to Variety, about 44 percent of users age 13 through 24 who use Live Stories and/or Discover report doing so daily. In a relatively short time, the application has…

    AllTwitterin Social- 22 readers -
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