Demographics

  • Carpool Karaoke: From Snackable Content to Viral Phenomenon

    … the demographics of ‘The Late Late Show’s’ audience helps us to understand why these specific singers rose to the top. ‘The Late Late Show’s’ online viewership is 55% male, with 26% of that 55% falling into the 18-24 year old age group. 16% of that 55% male viewership is 25-34 years old. The 45% female online viewership for ‘The Late Late Show’ skews…

    ReelSEOin Social Content YouTube- 13 readers -
  • Beauty on YouTube: Brands, Influencers and the Millennial Woman

    … As the world of influencer marketing continues to evolve, there has been an increasing need for brands and media companies to identify, target and grow their ideal audience, and one of the most sought-after demographics is the Millennial Woman. She is between the ages of 19 and 35, is independent, and knows what she wants, but what’s most…

    ReelSEOin Social YouTube- 25 readers -
  • 7 Ways to Effectively Brand and Advertise Your Online Course

    … in the future? It’s smart to consider questions like these on the front end. Offer a hook “Ultimately, all learners want a glimpse of what the eLearning course is going to involve,” expert Christopher Pappas says. “Paying money to enroll in an eLearning course that holds a variety of unknowns just isn’t appealing, because your learners cannot be sure…

    AllTwitterin Social Facebook Twitter YouTube- 27 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • 5 Signs of a Weak Social Media Campaign

    …. This means you will end up whittling your focus to a narrow but ideal number of leads. These leads should be qualified by some of the following criteria: Demographics: Use factors like income bracket, age group, educational qualifications, job role and location to determine this. A perfect tool is Facebook Audience Insights. Psychographics: While…

    AllFacebookin Social Facebook- 27 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.” A good candidate for that list is linear TV. Have you ever had…

    AllFacebookin Social Twitter YouTube- 25 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … and measurement. And while digital is a large part of overall advertising plans, there’s another large piece of the pie that’s still largely ignored, even by Facebook’s and Google’s new offerings. eMarketer predicts that 2016 will be the year that spending on digital ads overtakes TV spend in the U.S. But while digital and cross-device measurement…

    AllFacebookin Google Facebook- 29 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … effectively capitalized on a generation enamored with spontaneity. To Instagram’s credit, the app is the second-most-popular social network among millennials, but that’s not its fastest-growing demographic. According to entrepreneur, investor and digital agency founder Gary Vaynerchuk, that would be adults aged 40 through 60. Chasing a competitor’s…

    AllTwitterin Social- 22 readers -
  • Facebook Beefs Up Analytics for Apps

    …. Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights. Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language…

    David Cohen/ AllTwitterin Facebook- 27 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … communications “to a segment of one.” It’s the perfect description. Using predictive marketing and the massive array of information available, marketers today can predict with eerie accuracy exactly what I want. Not people in my general demographics group or people who live in my area, or even people who work the same job or have similar hobbies…

    AllFacebook- 37 readers -
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