Demographics

    • Carpool Karaoke: From Snackable Content to Viral Phenomenon

      ‘The Late Late Show with James Corden’ has become massively successful in the three years since it premiered, due in a large part to its online audience. Considering the most-viewed ‘Late Late Show’ video has received a whopping 161 million views just over a year since it was first uploaded, one can assume most people have heard of the show segment called ‘Carpool Karaoke’ (a ...

      ReelSEOin Social Content YouTube- 12 readers -
  • Beauty on YouTube: Brands, Influencers and the Millennial Woman

    … As the world of influencer marketing continues to evolve, there has been an increasing need for brands and media companies to identify, target and grow their ideal audience, and one of the most sought-after demographics is the Millennial Woman. She is between the ages of 19 and 35, is independent, and knows what she wants, but what’s most…

    ReelSEOin Social YouTube- 24 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … experiences will draw from travel history, price trends, seasonality and more, with smarter travel apps tailoring each and every piece of your trip. And Perry says marketing tech will combine influencer authenticity with target precision: With improvements in influencer marketing tech, agencies will be able to hit precise target demographics, verticals…

    AllTwitterin Google Facebook Twitter- 47 readers -
  • 5 Signs of a Weak Social Media Campaign

    …. This means you will end up whittling your focus to a narrow but ideal number of leads. These leads should be qualified by some of the following criteria: Demographics: Use factors like income bracket, age group, educational qualifications, job role and location to determine this. A perfect tool is Facebook Audience Insights. Psychographics: While…

    AllFacebookin Social Facebook- 22 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … the games to livestreaming means that marketers can make use of the same types of behavioral and preference-based targeting that are available on digital and mobile. Twitter is hoping to make up to $50 million on NFL advertising, including in-game ads, pre-roll ads and Periscope streams. Twitter’s options for ad targeting include customer interests…

    AllFacebookin Social Twitter YouTube- 24 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm…

    AllFacebookin Google Facebook- 26 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … You probably heard the opening shots of what’s sure to be a grueling war between social media titans Instagram and Snapchat. In August, Instagram debuted Stories, a feature that allows users to take and post photos and videos that disappear in 24 hours. Users can add text, draw and insert emojis into their pics. If that sounds familiar…

    AllTwitterin Social- 21 readers -
  • Facebook Beefs Up Analytics for Apps

    …. Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights. Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language…

    David Cohen/ AllTwitterin Facebook- 22 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    …. The overwhelming amount of data available today makes it possible to consider every angle to tailor offers with terrifying accuracy, and that’s not a bad thing. Predictive analytics can look at buying habits of one customer and all customers, day of the week and time of day when people like your customer are likely to buy and the buying habits of a specific…

    AllFacebook- 31 readers -
  • Why Marketers Should Use Twitter (Infographic)

    … It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users, most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX examines the impact of marketing on Twitter…

    Inside Facebookin Social Twitter- 14 readers -
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