- Our Blog
With application marketing, the best way to go forward is to work backwards. Today’s app market is incredibly crowded. There are an overwhelming amount of options in every category, and building a great product is no longer enough to attract and retain users. At the same time, the stakes (and opportunities) have never been higher. One in five people in the world own smartphones.
… We’ve had several companies come to us that have built a mobile app and are struggling to get mass adoption. While I’ve kept track of the mobile application analytics tools and read quite a bit on promoting your mobile app, I hadn’t written a post about it because I frankly lacked the expertise. Enter Dennis Mink, VP of Marketing of Liftoff…