Dentsu

Dentsu Inc. (株式会社電通, Kabushiki-gaisha Dentsū) is a Japanese advertising and public relations company whose headquarters are located in the Dentsu Building in the Shiodome district of Minato, Tokyo.Dentsu's sales are more than double its nearest competitor, Hakuhodo or ADK, in the Japanese market, thanks to the company's origins as a media representative during the early part of the 20th century, producing the first newspaper advertisements as well as the first television commercials in Japan.
Posts about Dentsu
  • Facebook’s Audience Network: 80% of Impressions Now Native

    … more engaging than banner ads, and Audience Network publishers know it: 80 percent of Audience Network impressions are now native. The social network also highlighted two companies’ success stories with Audience Network: Dentsu digital marketing agency iProspect and music-streaming app Spotify. Facebook said iProspect has seen its revenue per…

    David Cohen/ AllTwitterin Social Facebook- 20 readers -
  • 5 things we learned about agencies in 2014

    … world in 2014. Talent is an agency’s biggest headache. It was an ongoing story throughout the year. For those wishing to enter the agency world, salaries are the biggest sticking point. An attitudinal hangover from the recession around trimming costs and cutting essential talent management functions has created what executives call “laughably low…

    Shareen Pathak/ Digiday- 17 readers -