Dentsu

Dentsu Inc. (株式会社電通, Kabushiki-gaisha Dentsū) is a Japanese advertising and public relations company whose headquarters are located in the Dentsu Building in the Shiodome district of Minato, Tokyo.Dentsu's sales are more than double its nearest competitor, Hakuhodo or ADK, in the Japanese market, thanks to the company's origins as a media representative during the early part of the 20th century, producing the first newspaper advertisements as well as the first television commercials in Japan.
Posts about Dentsu
  • Facebook’s Audience Network: 80% of Impressions Now Native

    … Facebook offered another rare peek into the performance of its Audience Network, saying that 6 percent of all time spent on mobile applications is spent on apps running Audience Network. The social network also said in a Facebook for Business post that advertisers using Facebook’s Audience Network have scaled their ad impressions by 6 percent…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • 5 things we learned about agencies in 2014

    … world in 2014. Talent is an agency’s biggest headache. It was an ongoing story throughout the year. For those wishing to enter the agency world, salaries are the biggest sticking point. An attitudinal hangover from the recession around trimming costs and cutting essential talent management functions has created what executives call “laughably low…

    Shareen Pathak/ Digiday- 16 readers -
  • Dentsu Aegis Network To Acquire Covario’s Content Marketing & Search Agency

    Dentsu Aegis Network, the London-based global network of media and digital marketing organizations — announced today it has signed an agreement to acquire Covario’s content marketing and search agency business. Once the acquisition is complete, the San-Diego based search and content marketing firm will operate as iProspect, Dentsu Aegis Network’s global digital performance agency.

    Amy Gesenhues/ Marketing Land- 15 readers -
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