Dentsu

Dentsu Inc. (株式会社電通, Kabushiki-gaisha Dentsū) is a Japanese advertising and public relations company whose headquarters are located in the Dentsu Building in the Shiodome district of Minato, Tokyo.Dentsu's sales are more than double its nearest competitor, Hakuhodo or ADK, in the Japanese market, thanks to the company's origins as a media representative during the early part of the 20th century, producing the first newspaper advertisements as well as the first television commercials in Japan.
Posts about Dentsu
  • Facebook’s Audience Network: 80% of Impressions Now Native

    … more engaging than banner ads, and Audience Network publishers know it: 80 percent of Audience Network impressions are now native. The social network also highlighted two companies’ success stories with Audience Network: Dentsu digital marketing agency iProspect and music-streaming app Spotify. Facebook said iProspect has seen its revenue per…

    David Cohen/ AllTwitterin Social Facebook- 25 readers -
  • 5 things we learned about agencies in 2014

    … an Accenture or Deloitte would. At the same time, this year, more agencies decided to start backing early-stage startups, continuing a trend from last year. In 2013, IPG invested in mobile startup Kiip; WPP invested in social marketing company Buddy Media (later sold to Salesforce) and also put Tom Bedecarre of AKQA in charge of WPP Ventures; and MDC…

    Shareen Pathak/ Digiday- 19 readers -
  • Dentsu Aegis Aquires Fetch To Bolster Mobile Capabilities

    Global marketing holding company, Denstu Aegis Network, has acquired the London-based mobile agency, Fetch, to infuse mobile capabilities throughout its businesses. “With consumers increasingly engaging with brands through mobile devices, mobile media has become a critical part of the communication ecosystem and a key driver for business outcomes,” Said Robert Horler, Chief ...

    Ginny Marvin/ Marketing Land- 5 readers -
  • Dentsu Aegis Network To Acquire Covario’s Content Marketing & Search Agency

    Dentsu Aegis Network, the London-based global network of media and digital marketing organizations — announced today it has signed an agreement to acquire Covario’s content marketing and search agency business. Once the acquisition is complete, the San-Diego based search and content marketing firm will operate as iProspect, Dentsu Aegis Network’s global digital performance agency.

    Amy Gesenhues/ Marketing Land- 17 readers -
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