Dentsu Aegis Network

  • Twitter and TV Superfans (Study)

    … of superfans by providing exclusive content to their core audience of fans to increase the reach of their messaging. Media and entertainment brands can use Twitter to drive tune-in by releasing clips and trailers, leveraging unique formats such as retweet to remind and targeting the right audience. By targeting like-minded fans of The Bachelorette with a creative campaign, the Bad Moms movie drove box-office success. Readers: Are you a superfan of any TV shows? …

    David Cohen/ AllTwitterin Social Twitter- 40 readers -
  • Twitter Video Ads Deliver Recall, Receptivity (Study)

    … Twitter delivers its users a steady stream of information in real-time, but video ads on the social network are still managing to capture their attention, according to a recent study, albeit one in which Twitter was involved. Twitter teamed up with Dentsu Aegis Network and MediaScience, a consumer neuro research firm, to study users’ recall…

    David Cohen/ AllFacebookin Twitter- 10 readers -
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