Dentsu Aegis Network

  • Twitter and TV Superfans (Study)

    … for the upcoming show or watching sneak peeks before the episode airs, seeing what the actors or other fans are saying or following memes and hashtags after the show.” 72 percent of superfans said Twitter and similar platforms play roles in their TV viewing. 61 percent use Twitter and other platforms to share thoughts after shows air, while 60 percent use…

    David Cohen/ AllTwitterin Social Twitter- 40 readers -
  • Twitter Video Ads Deliver Recall, Receptivity (Study)

    … Twitter delivers its users a steady stream of information in real-time, but video ads on the social network are still managing to capture their attention, according to a recent study, albeit one in which Twitter was involved. Twitter teamed up with Dentsu Aegis Network and MediaScience, a consumer neuro research firm, to study users’ recall…

    David Cohen/ AllFacebookin Twitter- 10 readers -