Dentsu Aegis Network

  • Twitter and TV Superfans (Study)

    … for the upcoming show or watching sneak peeks before the episode airs, seeing what the actors or other fans are saying or following memes and hashtags after the show.” 72 percent of superfans said Twitter and similar platforms play roles in their TV viewing. 61 percent use Twitter and other platforms to share thoughts after shows air, while 60 percent use…

    David Cohen/ AllTwitterin Social Twitter- 40 readers -
  • Twitter Video Ads Deliver Recall, Receptivity (Study)

    …” on Twitter, and the social network also performed strongly in other key brand metrics such as favorability, purchase intent and recommendation. Users absorb content more quickly on mobile than on desktop, with high levels of retention. Users who saw video ads on Twitter were 12 percent more likely to recommend those brands to friends and family than…

    David Cohen/ AllFacebookin Twitter- 10 readers -
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