• 4 Tips for Marketing to Baby Boomers in the Digital Age

    … mentioned how Depends uses actors in their 40s and 50s to target consumers who are typically in their 60s and beyond. “Now, Depends are sold as underwear. If you have a ‘problem product,’ then you just have to market it differently. It’s a different type of underwear. Some people wear Spanx, some people Depends.” (Check out the young celebs who…

    Aliza Gans/ The Content Strategistin Content- 27 readers -
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