Depends

  • 4 Tips for Marketing to Baby Boomers in the Digital Age

    …. She looks to Sherwin Williams, which has enlarged the font on their paint cans. “When Baby Boomers come in to buy paint, they don’t have to squint,” she says. “Imagine trying to hold up a paint can while putting on your reading glasses.” Out with the old: In with the new: Fishman points out that these aesthetic tweaks don’t just benefit Baby…

    Aliza Gans/ The Content Strategistin Content- 14 readers -
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