Derek Halpern

  • 3 Essential Content Marketing Skills

    … To Improve Your Content Marketing Skills Order or download Ann Handley’s highly readable, Everyone Writes. It’s not your elementary school teacher barking dry grammar at you. [ Free—Download Ann’s 10 Tips for a Better Blog Post. ] Schedule time to write everyday. Julia Cameron calls this morning pages. Ideally you should do this by hand. (FYI: I do…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Missed 2016 Content Marketing Opportunities

    … that human attention spans have diminished to that of goldfish. (Note: I’m not sure how you measure a goldfish’s attention span.) Follow Social Triggers’ Derek Halpern’s Rule: Spend 20% of your time creating content and 80% of your time promoting it. To this end, schedule your initial content distribution. Even better include some test versions…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • The Essential Blog Success Factor No One Tells You

    … Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like…

    Heidi Cohen/ Heidi Cohenin Blogging- 16 readers -
  • 5 Ways Social Media Boosts Your Content Marketing Results

    … relevant to the specific social media platform where you’re sharing it. Consider your commentary, images and hashtags. As Social Triggers’ Derek Halpern preaches with the 80/20 rule of content: “Spend 80% of your time promoting your content and 20% of your time creating it.” From March 2011 to April 2012, Halpern averaged 2.54 blog posts per month…

    Heidi Cohen/ Heidi Cohenin Social Content- 19 readers -
  • Expert Content Marketing Advice: 13 Tactics To Improve Your Results

    …; Johnson persuaded doctors to buy their bandages. In 1888, Johnson & Johnson published Modern Methods of Antiseptic Wound Treatment. [Note: Social Triggers’ Derek Halpern was the first to point out this finding!] Like Johnson & Johnson, you need to develop content marketing that: Stands out Attracts attention Helps your core audience…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • Content Marketing Performance Checklist: 1H2015

    … more about your readers. It can help you create additional content. Hat tip to Derek Halpern of Social Triggers. Promote your email list on social media. This is another Noah Kagan tip. 5. Offer regular servings of useful information. Like many college professors, you have to publish or perish. In the constant stream of content, you need to keep…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • 50 (Almost) Free Ways To Repromote Content

    … World. Get a social media buddy. Don’t do social media alone. Work with someone else at your level and promote each other’s stuff. Support older content on social media with advertising. Laser target ads and content to appropriate micro-segments. 3. Repromote content on third party media to republish content Syndicate published content to other…

    Heidi Cohen/ Heidi Cohenin Social Content- 11 readers -
  • 31 Advanced Blogging Tricks

    … business blog’s measurable results. (If you’re first starting a blog, check out our newbie blogging guide.) Regardless of how long you’ve been blogging, you may need some help. Here’s why: Over 50% of businesses who’ve blogged for 5+ years don’t leverage the full power of their blogs to generate measurable success according to Curata. [Note: Curata…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 23 readers -
  • 10 Content Marketing World 2014 Lessons

    … audience to the best of the information on the web. (And by the way, it saves your audience time.) Content curation is at the heart of influencer marketing. By pointing to others and asking them to contribute to your content, you expand your circle of friends and spotlight them. Odden has perfected the formula for the pre-conference eBook. Actionable…

    Heidi Cohen/ Heidi Cohenin Social Content Twitter- 21 readers -
  • 3 Secrets To Massive Content Curation Distribution

    …, “The medium is the message.” As a content curator, consider the location of your content placement. It should have a relationship with the information you’re aiming to distribute. Employ a mix of owned, social media and third party media entities. Maximize your reach through the use of different platforms and audiences. Follow the Derek…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • 360 Degree Social Media Marketing – 37 Tactics

    …How You Can Leverage Social Media Across Your Business Do you developed separate plans for each social media effort and platform as they evolve and proliferate? If so, you probably have redundant activity that’s not contributing incrementally to your bottom line. Instead you need a 360 degree social media marketing approach to plan your social…

    Heidi Cohen/ Heidi Cohenin Social- 11 readers -
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