Derek Halpern

    • 2017 Content Marketing Resolutions

      5 Tactics To Stay Ahead Of The Content Marketing Pack As a marketer your 2017 content resolutions need to focus on a strategically aligned content marketing plan to produce quality content on a consistent basis. Don’t take my word for it! Walk down a commercial street near you. You’ll see we live in a world plastered with advertising.

      Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • 3 Essential Content Marketing Skills

    … To Improve Your Content Marketing Skills Order or download Ann Handley’s highly readable, Everyone Writes. It’s not your elementary school teacher barking dry grammar at you. [ Free—Download Ann’s 10 Tips for a Better Blog Post. ] Schedule time to write everyday. Julia Cameron calls this morning pages. Ideally you should do this by hand. (FYI: I do…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Missed 2016 Content Marketing Opportunities

    … from LinkedIn’s Jason Miller. He created LinkedIn’s The Sophisticated Marketer’s Guide to Content Marketing with the help of Lee Odden and his Top Rank Marketing team. Since it’s first iteration, Miller has rewritten much of the content to support 2 different content marketing goals. The guide has expanded to over 100 pages! 2016 Edition…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • The Essential Blog Success Factor No One Tells You

    … Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like…

    Heidi Cohen/ Heidi Cohenin Blogging- 16 readers -
  • 5 Ways Social Media Boosts Your Content Marketing Results

    … relevant to the specific social media platform where you’re sharing it. Consider your commentary, images and hashtags. As Social Triggers’ Derek Halpern preaches with the 80/20 rule of content: “Spend 80% of your time promoting your content and 20% of your time creating it.” From March 2011 to April 2012, Halpern averaged 2.54 blog posts per month…

    Heidi Cohen/ Heidi Cohenin Social Content- 21 readers -
  • Expert Content Marketing Advice: 13 Tactics To Improve Your Results

    …: @MktgWithMeaning) Erin Monday of Lenovo (Twitter handle: @ErinMonday) Lee Odden of TopRank Online Marketing (Twitter handle: @LeeOdden) Matthew Patrick of Theorist Inc (Twitter handle: @MatPatGT) Joe Pulizzi of Content Marketing Institute (Twitter handle: @JoePulizzi) Robert Rose of Content Marketing Institute (Twitter handle: @RobertRose) Q: What is your…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Content Marketing Performance Checklist: 1H2015

    … you have. Neil Patel is a whiz at this. He regularly writes extremely high quality stuff for top blogs and media entities. He provides useful content that’s search optimized with useful images tailored for their audience. For example, check out 5 Mistakes that Hold Back Your Content Marketing on Content Marketing Institute. Check whether the blog…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • 50 (Almost) Free Ways To Repromote Content

    … How To Give Your Content New Life Get New Readers and Leads What if you could get more readers and leads from each piece of quality content so that you can look good to your boss and get yourself off of the content production treadmill? While you know in your heart this is possible, and would even improve your content since you’d have more time…

    Heidi Cohen/ Heidi Cohenin Social Content- 13 readers -
  • 31 Advanced Blogging Tricks

    …Are You Taking Full Advantage of These Blogging Tactics? It’s Halloween. While it’s easy to become a witch just by wearing a big hat and black clothes, it’s not so easy to create a unique look like Wicked’s green-skinned Elphaba. Unlike Halloween, blogging doesn’t have to be scary and we’ve got 31 advanced blogging tricks to maximize your…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 23 readers -
  • 10 Content Marketing World 2014 Lessons

    … audience to the best of the information on the web. (And by the way, it saves your audience time.) Content curation is at the heart of influencer marketing. By pointing to others and asking them to contribute to your content, you expand your circle of friends and spotlight them. Odden has perfected the formula for the pre-conference eBook. Actionable…

    Heidi Cohen/ Heidi Cohenin Social Content Twitter- 23 readers -
  • 3 Secrets To Massive Content Curation Distribution

    …, “The medium is the message.” As a content curator, consider the location of your content placement. It should have a relationship with the information you’re aiming to distribute. Employ a mix of owned, social media and third party media entities. Maximize your reach through the use of different platforms and audiences. Follow the Derek…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • 360 Degree Social Media Marketing – 37 Tactics

    … of content to ensure that it shines contextually on each platform. 2. Distribute all marketing and communication messaging via social media While creating amazing original content marketing is important, it’s useless without strong distribution. As Derek Halpern and Peg Fitzpatrick say, you have to spend at least half of your time promoting your…

    Heidi Cohen/ Heidi Cohenin Social- 12 readers -
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