Derek Halpern

  • Content Marketing Audience: Do You Know Your Readers?

    … and promoters. Think “the more the merrier!” If you don’t know your content marketing audience, don’t guess. Just ask—“What the biggest problem you’re facing now?” (BTW—I borrowed this idea from Social Triggers’ Derek Halpern. I put the question in my signup email confirmation.) Alternatively, if you have a retail presence or customer service function…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … content.) 1. Foundational content These blog posts establishes thought leadership and attract inbound links. While most of this content is written when you first start your blog, it’s useful to have at least one blog post per year. With planning you should be able to get some quality blog posts. Annual research. Take a page from Content Marketing…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • 2017 Content Marketing Resolutions

    …. Priceonomics and Contently amplify their content to get attention from people who sway others to read it. This causes your ideas to bubble up to a broader reach. They use a variety of approaches and platforms other content marketers overlook. First optimize your content for 5 different audiences. Otherwise, the best distribution will fall flat. Readers…

    Heidi Cohen/ Heidi Cohenin Content- 45 readers -
  • 3 Essential Content Marketing Skills

    … & Johnson created the first content marketing. During the Civil War, the company published a handbook for field medics. Ryan Holiday tracks his reading with physical note cards, called marginalia. It’s helps you track quotes and information you want to remember. Some people, notably Michael Hyatt, uses Evernote to handle this function. Even…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Missed 2016 Content Marketing Opportunities

    … that human attention spans have diminished to that of goldfish. (Note: I’m not sure how you measure a goldfish’s attention span.) Follow Social Triggers’ Derek Halpern’s Rule: Spend 20% of your time creating content and 80% of your time promoting it. To this end, schedule your initial content distribution. Even better include some test versions…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • The Essential Blog Success Factor No One Tells You

    … Guide in 2010, I had a one-on-one conversation with Chris Brogan. We were at a soiree on the terrace of a fancy hotel in San Francisco for the launch of his book, Trust Agents. I told him, “I thought that I was too late to the blogosphere in 2006 so I waited until 2010.” At the time I was writing ClickZ’s Actionable Analysis, column. I had a large…

    Heidi Cohen/ Heidi Cohenin Blogging- 33 readers -
  • The State Of Blogging 2014 [Research - Charts]

    Blogging Fame: 5 Easy Fixes Do you ever look at the top 25 blogs and wonder whether you’re doing something wrong? They make blogging look easy. Without seeming to work very hard, their blog posts acquire tons of social activity and comments. You wonder how they do it. You read all you can about blogging and employ the recommendations, yet your results are less than stellar.

    Heidi Cohen/ Heidi Cohen- 36 readers -
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