Derek Halpern

  • Content Marketing Audience: Do You Know Your Readers?

    … How To Talk To Your 3 Core Content Marketing Audiences As a content creator you must know your audience as well as you know your best friend. If you don’t, how can you create content that talks to your readers’ key wants and needs? If you don’t, how can your articles and blog posts make your readers including your mother care enough to read…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … on research, brainstorming blog post ideas works best when (Hat tip: Jay Acunza): Set parameters: Keeps team members focused. Brainstorm ideas independently: Allows everyone to list their ideas without fear of other people’s opinions. Vet them in a group: Selects the best ideas. Restrict your thinking in these 2 ways: Subject. Your blog posts must focus…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • 2017 Content Marketing Resolutions

    … and where appropriate. 5. Measure content return Content marketing is a long-term strategy. It takes 12 to 18 months to reap rewards according to Joe Pulizzi. The key to content marketing success is continual tracking, testing and adjustment. As Hubspot showed, the firms that try to measure ROI yield 17X better results. BUT, there’s content metrics…

    Heidi Cohen/ Heidi Cohenin Content- 48 readers -
  • 3 Essential Content Marketing Skills

    … & Johnson created the first content marketing. During the Civil War, the company published a handbook for field medics. Ryan Holiday tracks his reading with physical note cards, called marginalia. It’s helps you track quotes and information you want to remember. Some people, notably Michael Hyatt, uses Evernote to handle this function. Even…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • Missed 2016 Content Marketing Opportunities

    … success! Even better it’ll save your content marketing budget. Take a deep breath. Think: I can do this. You still have time to be a 2016 content marketing star! (BTW, here are our 2016 Content Marketing Trends including relevant charts.) BUT you have to act NOW! 5 Missed 2016 Content Marketing Opportunities Examine these 5 missed 2016, content…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • The Essential Blog Success Factor No One Tells You

    … was right. Maybe I was afraid to discover the answer. Maybe I didn’t want to know what inner forces I, like many writers and authors before me, had to overcome to become a successful blogger. Social Triggers’ Derek Halpern notes that blogging success requires showing up. Don’t give up after a month, 3 months, 6 months. He’s right. Moz’s Rand…

    Heidi Cohen/ Heidi Cohenin Blogging- 33 readers -
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