Derek Halpern

  • Content Marketing Audience: Do You Know Your Readers?

    … Andy Crestodina believes that a partner in content creation is a partner in content distribution. Do the heavy lifting for promoter distribution support. Don’t whine! Instead thank the people who helped you create the content. Then give them a heads up that the content is going to be published. Both Social Media Examiner’s Lisa Jenkins and Content…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … relevant industry conferences and company events. Lee Odden and his team, notably Ashley Zeckman, are the live blogging experts. Ashley Zeckman Live Blogging At MarketingProfs B2B Conference Every business has blog post ideas waiting to be written. They need these 5 types of core content. (Here’s help to better understand how to plan blog post…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 32 readers -
  • 2017 Content Marketing Resolutions

    … their content. No surprise, it’s the sexy part of content marketing. But the reality is your work starts when you publish your content. Social Triggers’s Derek Halpern spends 80% of his content effort on promotion. Distribute, distribute, distribute. To maximize your content investment, you must continually distribute each piece of content…

    Heidi Cohen/ Heidi Cohenin Content- 39 readers -
  • 3 Essential Content Marketing Skills

    … a free sample chapter!) Build your reading muscles. Don’t curb your choices. Reading helps you to internalize the author’s writing style to improve yours. Ask’s Ryan Levesque learned copywriting by physically writing every word of a master’s letter collection. Social Triggers’s Derek Halpern reads voraciously. It’s how he discovered that Johnson…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Missed 2016 Content Marketing Opportunities

    … from LinkedIn’s Jason Miller. He created LinkedIn’s The Sophisticated Marketer’s Guide to Content Marketing with the help of Lee Odden and his Top Rank Marketing team. Since it’s first iteration, Miller has rewritten much of the content to support 2 different content marketing goals. The guide has expanded to over 100 pages! 2016 Edition…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • The Essential Blog Success Factor No One Tells You

    … Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like…

    Heidi Cohen/ Heidi Cohenin Blogging- 25 readers -
  • 5 Ways Social Media Boosts Your Content Marketing Results

    … relevant to the specific social media platform where you’re sharing it. Consider your commentary, images and hashtags. As Social Triggers’ Derek Halpern preaches with the 80/20 rule of content: “Spend 80% of your time promoting your content and 20% of your time creating it.” From March 2011 to April 2012, Halpern averaged 2.54 blog posts per month…

    Heidi Cohen/ Heidi Cohenin Social Content- 23 readers -
  • Expert Content Marketing Advice: 13 Tactics To Improve Your Results

    …: @MktgWithMeaning) Erin Monday of Lenovo (Twitter handle: @ErinMonday) Lee Odden of TopRank Online Marketing (Twitter handle: @LeeOdden) Matthew Patrick of Theorist Inc (Twitter handle: @MatPatGT) Joe Pulizzi of Content Marketing Institute (Twitter handle: @JoePulizzi) Robert Rose of Content Marketing Institute (Twitter handle: @RobertRose) Q: What is your…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • Content Marketing Performance Checklist: 1H2015

    … that you’ve added relevant keywords to your images. Write amazing titles. It’s your one chance to make a good impression or your content is lost in the stream. Check out Jon Morrow’s 52 Headline Hacks. Facilitate readability. Skip the long paragraphs of dense text. Use outlining and easy words. 9. Reuse your content In Content Rules, Ann Handley and CC…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • 50 (Almost) Free Ways To Repromote Content

    … How To Give Your Content New Life Get New Readers and Leads What if you could get more readers and leads from each piece of quality content so that you can look good to your boss and get yourself off of the content production treadmill? While you know in your heart this is possible, and would even improve your content since you’d have more time…

    Heidi Cohen/ Heidi Cohenin Social Content- 16 readers -
  • 31 Advanced Blogging Tricks

    … As with any content, it’s critical to understand the people you’re trying to reach so that your posts resonate with them and keep them returning for more. To this end create a targeted persona for your blog. Ask new subscribers for input regarding their pain points. I borrowed this tip from Derek Halpern. If someone registered, they’ll love you’re…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 26 readers -
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