Derek Halpern

    • Content Marketing Audience: Do You Know Your Readers?

      How To Talk To Your 3 Core Content Marketing Audiences As a content creator you must know your audience as well as you know your best friend. If you don’t, how can you create content that talks to your readers’ key wants and needs? If you don’t, how can your articles and blog posts make your readers including your mother care enough to read them? If you don’t, how will you ...

      Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … Collect the questions and answers from your sales and customer service personnel. Then edit them into quality content and add alluring visuals. Don’t avoid the tough questions including pricing. Marcus Sheridan made $2 million for his River Pools and Spas by answering this question without you knowing how much it’ll cost. Also include a “Who’s…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 21 readers -
  • 2017 Content Marketing Resolutions

    … their content. No surprise, it’s the sexy part of content marketing. But the reality is your work starts when you publish your content. Social Triggers’s Derek Halpern spends 80% of his content effort on promotion. Distribute, distribute, distribute. To maximize your content investment, you must continually distribute each piece of content…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • 3 Essential Content Marketing Skills

    … a free sample chapter!) Build your reading muscles. Don’t curb your choices. Reading helps you to internalize the author’s writing style to improve yours. Ask’s Ryan Levesque learned copywriting by physically writing every word of a master’s letter collection. Social Triggers’s Derek Halpern reads voraciously. It’s how he discovered that Johnson…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Missed 2016 Content Marketing Opportunities

    … success! Even better it’ll save your content marketing budget. Take a deep breath. Think: I can do this. You still have time to be a 2016 content marketing star! (BTW, here are our 2016 Content Marketing Trends including relevant charts.) BUT you have to act NOW! 5 Missed 2016 Content Marketing Opportunities Examine these 5 missed 2016, content…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • The Essential Blog Success Factor No One Tells You

    … Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like…

    Heidi Cohen/ Heidi Cohenin Blogging- 17 readers -
  • 5 Ways Social Media Boosts Your Content Marketing Results

    … relevant to the specific social media platform where you’re sharing it. Consider your commentary, images and hashtags. As Social Triggers’ Derek Halpern preaches with the 80/20 rule of content: “Spend 80% of your time promoting your content and 20% of your time creating it.” From March 2011 to April 2012, Halpern averaged 2.54 blog posts per month…

    Heidi Cohen/ Heidi Cohenin Social Content- 21 readers -
  • Expert Content Marketing Advice: 13 Tactics To Improve Your Results

    …: @MktgWithMeaning) Erin Monday of Lenovo (Twitter handle: @ErinMonday) Lee Odden of TopRank Online Marketing (Twitter handle: @LeeOdden) Matthew Patrick of Theorist Inc (Twitter handle: @MatPatGT) Joe Pulizzi of Content Marketing Institute (Twitter handle: @JoePulizzi) Robert Rose of Content Marketing Institute (Twitter handle: @RobertRose) Q: What is your…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Content Marketing Performance Checklist: 1H2015

    … that you’ve added relevant keywords to your images. Write amazing titles. It’s your one chance to make a good impression or your content is lost in the stream. Check out Jon Morrow’s 52 Headline Hacks. Facilitate readability. Skip the long paragraphs of dense text. Use outlining and easy words. 9. Reuse your content In Content Rules, Ann Handley and CC…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • 50 (Almost) Free Ways To Repromote Content

    … to and styling information. Communicate with employees. Don’t assume they know about your content efforts. Spotlight existing content on website and/or blog Spotlight your best content. It can be a list or just one article. WP Beginner’s Syed Balkhi recommends choosing a less popular oldie but goodie since your top articles already get the lion’s…

    Heidi Cohen/ Heidi Cohenin Social Content- 13 readers -
  • 31 Advanced Blogging Tricks

    … business blog’s measurable results. (If you’re first starting a blog, check out our newbie blogging guide.) Regardless of how long you’ve been blogging, you may need some help. Here’s why: Over 50% of businesses who’ve blogged for 5+ years don’t leverage the full power of their blogs to generate measurable success according to Curata. [Note: Curata…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 23 readers -
  • 10 Content Marketing World 2014 Lessons

    … to the landing page and thank you page. 10. Associate your metrics with results. (Hat tip to Scott Stratton, Andy Crestodina and Julie Fleischer) I loved Scott Stratton’s example of his Nooooooooooooooo page that receives a ridiculous number of pageviews (Okay the number has lots of zeros in it.) But it’s just one page with a button. Kraft taps…

    Heidi Cohen/ Heidi Cohenin Social Content Twitter- 24 readers -
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