Derek Halpern

  • Content Marketing Audience: Do You Know Your Readers?

    … and promoters. Think “the more the merrier!” If you don’t know your content marketing audience, don’t guess. Just ask—“What the biggest problem you’re facing now?” (BTW—I borrowed this idea from Social Triggers’ Derek Halpern. I put the question in my signup email confirmation.) Alternatively, if you have a retail presence or customer service function…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … content.) 1. Foundational content These blog posts establishes thought leadership and attract inbound links. While most of this content is written when you first start your blog, it’s useful to have at least one blog post per year. With planning you should be able to get some quality blog posts. Annual research. Take a page from Content Marketing…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • 2017 Content Marketing Resolutions

    … and where appropriate. 5. Measure content return Content marketing is a long-term strategy. It takes 12 to 18 months to reap rewards according to Joe Pulizzi. The key to content marketing success is continual tracking, testing and adjustment. As Hubspot showed, the firms that try to measure ROI yield 17X better results. BUT, there’s content metrics…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • 3 Essential Content Marketing Skills

    … & Johnson created the first content marketing. During the Civil War, the company published a handbook for field medics. Ryan Holiday tracks his reading with physical note cards, called marginalia. It’s helps you track quotes and information you want to remember. Some people, notably Michael Hyatt, uses Evernote to handle this function. Even…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Missed 2016 Content Marketing Opportunities

    … with sufficient iterations to cause them to take action. Rand Fishkin found that a Moz promotion takes 7-8 impressions before a potential prospect is willing to sign up for a test. We’re so focused on the new and evolving technologies that we forget the established notion of message repetition. It’s Mad Men school advertising. Add to this the fact…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • The Essential Blog Success Factor No One Tells You

    … was right. Maybe I was afraid to discover the answer. Maybe I didn’t want to know what inner forces I, like many writers and authors before me, had to overcome to become a successful blogger. Social Triggers’ Derek Halpern notes that blogging success requires showing up. Don’t give up after a month, 3 months, 6 months. He’s right. Moz’s Rand…

    Heidi Cohen/ Heidi Cohenin Blogging- 20 readers -
  • 5 Ways Social Media Boosts Your Content Marketing Results

    … relevant to the specific social media platform where you’re sharing it. Consider your commentary, images and hashtags. As Social Triggers’ Derek Halpern preaches with the 80/20 rule of content: “Spend 80% of your time promoting your content and 20% of your time creating it.” From March 2011 to April 2012, Halpern averaged 2.54 blog posts per month…

    Heidi Cohen/ Heidi Cohenin Social Content- 21 readers -
  • Expert Content Marketing Advice: 13 Tactics To Improve Your Results

    …; Johnson persuaded doctors to buy their bandages. In 1888, Johnson & Johnson published Modern Methods of Antiseptic Wound Treatment. [Note: Social Triggers’ Derek Halpern was the first to point out this finding!] Like Johnson & Johnson, you need to develop content marketing that: Stands out Attracts attention Helps your core audience…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Content Marketing Performance Checklist: 1H2015

    … more about your readers. It can help you create additional content. Hat tip to Derek Halpern of Social Triggers. Promote your email list on social media. This is another Noah Kagan tip. 5. Offer regular servings of useful information. Like many college professors, you have to publish or perish. In the constant stream of content, you need to keep…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • 50 (Almost) Free Ways To Repromote Content

    … time to focus your creative energies on higher quality content. But you feel helpless to change the process since once you finish one piece, you’ve an endless list of more content requests. Don’t worry; you’re in good company. 75% of marketers use a piece of content ONLY one time according to Kapost research. What a waste, especially since…

    Heidi Cohen/ Heidi Cohenin Social Content- 14 readers -
  • 31 Advanced Blogging Tricks

    …. Offer your audience content in a variety of formats to expand your reach and build new segments of your audience. Start a podcast to provide audio. Mike Stelzner is the poster child for podcasting. It’s the Friday feature of Social Media Examiner’s blog. BTW: Social Media Examiner 2014 research highlighted the podcasting opportunity to get…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 23 readers -
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