Derek Halpern

  • Content Marketing Audience: Do You Know Your Readers?

    …, think beyond the c-suite. YIKES! CEOs have a 37% credibility rating according to 2017 Edelman Trust Barometer (Slide 41). Instead be inclusive and have a diverse set of voices to represent your firm in your content marketing. Here’s what your audience wants to hear: 51% of respondents want personal stories over data. 57% of respondents want…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … relevant industry conferences and company events. Lee Odden and his team, notably Ashley Zeckman, are the live blogging experts. Ashley Zeckman Live Blogging At MarketingProfs B2B Conference Every business has blog post ideas waiting to be written. They need these 5 types of core content. (Here’s help to better understand how to plan blog post…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • 2017 Content Marketing Resolutions

    …. Priceonomics and Contently amplify their content to get attention from people who sway others to read it. This causes your ideas to bubble up to a broader reach. They use a variety of approaches and platforms other content marketers overlook. First optimize your content for 5 different audiences. Otherwise, the best distribution will fall flat. Readers…

    Heidi Cohen/ Heidi Cohenin Content- 46 readers -
  • 3 Essential Content Marketing Skills

    … & Johnson created the first content marketing. During the Civil War, the company published a handbook for field medics. Ryan Holiday tracks his reading with physical note cards, called marginalia. It’s helps you track quotes and information you want to remember. Some people, notably Michael Hyatt, uses Evernote to handle this function. Even…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • Missed 2016 Content Marketing Opportunities

    … that human attention spans have diminished to that of goldfish. (Note: I’m not sure how you measure a goldfish’s attention span.) Follow Social Triggers’ Derek Halpern’s Rule: Spend 20% of your time creating content and 80% of your time promoting it. To this end, schedule your initial content distribution. Even better include some test versions…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • The Essential Blog Success Factor No One Tells You

    … Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like…

    Heidi Cohen/ Heidi Cohenin Blogging- 33 readers -
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