Derek Willis

  • Television’s Dynamic Evolution Continues

    … spending on commercials in the Super Bowl from 1967 through 2016 (and adjusted for inflation) was $5.9 billion. Super Bowl 50’s estimated share of 2016 U.S. broadcast network TV ad spending was a record 2.4%, double the level in 2010 (1.2%), four times the level in 1995 (0.6%), and six times the level in 1990 (0.4%). The big game followed…

    Marketing Technology Blogin Paid Search- 24 readers -