Derek Willis

  • Television’s Dynamic Evolution Continues

    … (respectively). According to the New York Times’ Derek Willis, nothing will displace television as the centerpiece of presidential campaign media strategy in 2016. Television-watching adults spent an average of 7.5 hours a day in front of the set during the first three months of [2015]…far more time than people spend on their personal computers…

    Marketing Technology Blogin Paid Search- 24 readers -