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What’s the value of a logo? Ask a company like Nike and you might say millions of dollars – but the truth is that, in 1971, Nike paid $35 for their logo. These days, the going rate for professional logo design can be anywhere between $150 and $50,000. We recently worked with a client that spent $16,000 on a logo design only to find it when they did a Google Image Search for th ...
… well, looks good in gray scales, is unique and attractive, and works well to develop a web site around. Your logo isn’t your brand, it’s a representation of the brand you wish to present to the public. If your company hasn’t developed a branding guide or a brand marketing strategy, contact a branding agency that can help you. This often includes…