Design Thinking

  • 5 Ways Design Thinking Can Help You Create a Killer Content Strategy

    …, co-founder of IDEO, an innovation consultancy known for producing a parade of groundbreaking inventions, such as the portable heart defibrillator. Companies from Airbnb to Pfizer use design thinking to discover and address customer needs through five simple steps: empathize, define, ideate, prototype, and test. The approach focuses on the end…

    The Content Strategistin Content- 26 readers -