- Our Blog
The following article is a guest blog post by Helen Cartwright. Helen Cartwright is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-writes for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com.
… obvious when you start to dissect it – “of course we notice things that are different” – but that doesn’t mean that it isn’t an important principle to understand and use in email marketing. That’s because, as Nora Landis-Shack writes at Customer.io, “People are more likely to take notice of words or images that contrast with their background, making…