Design & Dev

    • 10 Logo Designs To Inspire Your Rebranding

      Establishing a strong logo design is key to building a visual identity for your company and developing your brand. But in today’s ever-changing and increasingly connected global marketplace, making sure that your logo works on a multitude of platforms is essential. This means taking a hard look at mobile app and web design elements to ensure that your brand is honing in on new interfaces—i.e.

      ROI Factor Blog- 16 readers -
    • 5 Examples of Great Homepage Messaging For Your Website

      If you want to captivate a website visitor who comes to your site knowing little or nothing about your brand, nothing is more important than nailing your homepage messaging. You have just seconds to convince the user not to abandon your site. The main message is one of the most prominent elements on the homepage, and if it doesn’t appeal to users within those precious few secon ...

      ROI Factor Blog- 12 readers -
  • Wholesome Sweeteners Collaborates With Blue Fountain Media To Redesign Website

    … Wholesome Sweeteners, the nation’s leader in fair trade, organic, and non-GMO sweeteners recently teamed up with our team here at Blue Fountain Media to redesign and relaunch their website. The website offers an innovative ecommerce experience, and a user-friendly interface, making it simple for customers to browse content and navigate the site…

    ROI Factor Blog- 18 readers -
  • The Best and Worst Web Design Trends We’ve Seen This Year

    … Design trends come and go, and every year has its defining trends. A few years ago it was parallax scroll. Before that, rotating homepage banners were a must have for every website, regardless of whether or not they were helpful in communicating the brand’s message. There are a handful of trends we’ve seen taking root in 2017 or being carried…

    ROI Factor Blog- 17 readers -
  • Compelling UX Design: Who’s Doing it Right

    … an engaging or exceptionally functional experience on their site can inspire ideas about how to improve the experience on your own site. Here are a few examples of sites with truly impressive UX. 1. Duo Lingo Duo lingo is an absolute joy to use. If ever a platform could claim to “make learning fun”, Duo Lingo is it. The service helps users learn a new…

    ROI Factor Blog- 20 readers -
  • Desktop vs. Mobile: Three Key Website Design Differences

    … designed with desktop users in mind. In the early days of mobile web design, when our phones were less sophisticated and we were less comfortable using them to carry out more complex activities, it was common to strip out much or most of a website’s content and launch a mobile site with the barebones of what it seemed like a mobile user would want…

    ROI Factor Blog- 23 readers -
  • The Road To Conversion: Defining User Pathways In The Education Space

    … As part of our digital strategy process, we always spend time developing user personas. User personas -- essentially profiles of the different types of users who will engage with a website -- help us determine how to organize content and how to speak to key benefits and differentiating factors of services or products. There are few instances…

    ROI Factor Blog- 18 readers -
  • Education Web Design: 7 Elements that Influence Conversions

    … what is the one thing you want them to remember about you when they leave? There are many things that make your institution unique and appealing, so it can be difficult to focus on a single aspect of who you are, but it’s better to make a bold statement than to dilute your message with a glut of information. New School’s Open Campus defines itself…

    ROI Factor Blog- 30 readers -
  • Real Estate Design: The 5 Best Websites and Mobile Apps

    …. Engel & Volkers New York City The Engel & Volkers New York City website features a clean, modern design with a straightforward value proposition highlighted prominently on the homepage. The large rollover main navigation menu has clear, easy to read text and lots of visuals to spark the interest of users. Property listing pages have…

    ROI Factor Blog- 30 readers -
  • User Interface: Adding the Human Component to Website Design

    … An interface will always be something between us as humans, and our final goal. We are not free of the "man in the middle." Depending on how the interface of a website is built, it can considerably delay the completion of the desired task, and ultimately frustrate the person using it. The good news is that this negative aspect of interfaces can…

    ROI Factor Blog- 22 readers -
  • Mobile App Designs: Integrating Smartphone Hardware Part 2

    … When looking to design and develop a mobile app for your brand, it can be beneficial to look beyond the standard functionality options. You want your mobile app to serve a purpose for your audience, and provide them with a tool that they can't find anywhere else offline. That requires building a unique mobile experience that is actually enjoyable…

    ROI Factor Blog- 24 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … When we discuss the creation of an optimal online user experience (UX), there are a number of ways to approach the process. The Lean UX method transforms traditional user experience design to a more efficient process by reducing unnecessary steps to a lightweight process, while focusing on an agile process of building → measuring → learning rapid…

    ROI Factor Blog- 34 readers -
  • Website Redesigns: Questions to Ask Before Getting Started

    … As businesses continue to grow, it’s important for their website and online presence to evolve along with them. Trends change over time, and in order for your company to remain ahead of the curve, your website design requires regular updates to maintain that modernity. However, often websites require full redesigns. Your design may not only…

    ROI Factor Blog- 13 readers -
  • B2C Logo Redesigns: Another Look at Company Rebranding

    … design for the symbol that represents your brand is one of the core elements of a rebranding. In a recent post, our talented team of designers highlighted some of their favorite logo redesigns to help readers better understand what goes into something like that and the deeper meaning that these symbols have for each respective brand. Today, our…

    ROI Factor Blog- 9 readers -
  • Information Architecture: Designing for Search Patterns

    … tool within a website that will help us achieve these goals, and one that facilitates what we know about user behavior? To help answer this, we turn to search patterns. Search patterns are website design patterns for user behavior that facilitate findability and discoverability. Deciding which search pattern to implement into your information…

    ROI Factor Blog- 20 readers -
  • Mobile App Designs: How to Integrate Smartphone Hardware

    … that is intuitive and enjoyable for individuals to use. One way that companies have been able to stand out is by taking tools, hardware, and features that already exist within a smartphone, and integrating those capabilities into the design and functionality of their mobile app. Leveraging the existing technology that a smartphone is already capable of presents…

    ROI Factor Blog- 32 readers -
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    …, they created a black and white version of the logo so that it can be readapted and customized to match the coloring of each individual team within the league itself. Therefore each team can rebrand the logo to match THEIR specific branding. This design was done with a 360 degree approach, with careful consideration of who and what the new logo would impact…

    ROI Factor Blog- 26 readers -
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