Design & Dev

    • Compelling UX Design: Who’s Doing it Right

      Every website is unique in that it exists to serve a specific audience of users. If it’s been created thoughtfully, it will be designed around meeting the needs of those users and helping them accomplish their tasks or goals with ease. Still, there’s much to be learned from the UX innovations of other companies.

      ROI Factor Blog- 12 readers -
  • Desktop vs. Mobile: Three Key Website Design Differences

    … designed with desktop users in mind. In the early days of mobile web design, when our phones were less sophisticated and we were less comfortable using them to carry out more complex activities, it was common to strip out much or most of a website’s content and launch a mobile site with the barebones of what it seemed like a mobile user would want…

    ROI Factor Blog- 15 readers -
  • The Road To Conversion: Defining User Pathways In The Education Space

    … As part of our digital strategy process, we always spend time developing user personas. User personas -- essentially profiles of the different types of users who will engage with a website -- help us determine how to organize content and how to speak to key benefits and differentiating factors of services or products. There are few instances…

    ROI Factor Blog- 16 readers -
  • Education Web Design: 7 Elements that Influence Conversions

    … The road to conversion for an educational institution is a long one. There are countless factors that will influence whether someone takes an action on the site -- and, depending on which user type we’re talking about, there are likely countless different actions you might want them to take. For the most part this post will focus on what…

    ROI Factor Blog- 23 readers -
  • Real Estate Design: The 5 Best Websites and Mobile Apps

    …. Engel & Volkers New York City The Engel & Volkers New York City website features a clean, modern design with a straightforward value proposition highlighted prominently on the homepage. The large rollover main navigation menu has clear, easy to read text and lots of visuals to spark the interest of users. Property listing pages have…

    ROI Factor Blog- 17 readers -
  • User Interface: Adding the Human Component to Website Design

    … be reduced, even eliminated if we need to account for the human component if the interface understanding behavioral and sensorial aspects of human beings. Bypassing the human component will only alienate the user and make them abandon the interface.. The human component consists of the following key elements to building an interface which should…

    ROI Factor Blog- 16 readers -
  • Mobile App Designs: Integrating Smartphone Hardware Part 2

    … When looking to design and develop a mobile app for your brand, it can be beneficial to look beyond the standard functionality options. You want your mobile app to serve a purpose for your audience, and provide them with a tool that they can't find anywhere else offline. That requires building a unique mobile experience that is actually enjoyable…

    ROI Factor Blog- 18 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … cycle. Lean UX is constantly validating UX designers’ assumptions in order to build a user-friendly website that provides information, or highlights a product or service. Everything about user experience begins with research and strategy. Prior to creating any wireframes to determine the features of a site or application, we need learn about user…

    ROI Factor Blog- 26 readers -
  • Website Redesigns: Questions to Ask Before Getting Started

    … As businesses continue to grow, it’s important for their website and online presence to evolve along with them. Trends change over time, and in order for your company to remain ahead of the curve, your website design requires regular updates to maintain that modernity. However, often websites require full redesigns. Your design may not only…

    ROI Factor Blog- 11 readers -
  • B2C Logo Redesigns: Another Look at Company Rebranding

    … design for the symbol that represents your brand is one of the core elements of a rebranding. In a recent post, our talented team of designers highlighted some of their favorite logo redesigns to help readers better understand what goes into something like that and the deeper meaning that these symbols have for each respective brand. Today, our…

    ROI Factor Blog- 7 readers -
  • Information Architecture: Designing for Search Patterns

    … Each day we are often presented with an enormous, sometimes overwhelming amount of information online. How do we narrow it down to what we are actually interested in, and what is useful to us? Search can help us do exactly this – to figure out what to do, determine where to go and how to find exactly what we want. So how do we design a search…

    ROI Factor Blog- 17 readers -
  • Mobile App Designs: How to Integrate Smartphone Hardware

    … that is intuitive and enjoyable for individuals to use. One way that companies have been able to stand out is by taking tools, hardware, and features that already exist within a smartphone, and integrating those capabilities into the design and functionality of their mobile app. Leveraging the existing technology that a smartphone is already capable of presents…

    ROI Factor Blog- 25 readers -
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    … When companies are creating a new brand identity, an modern and updated logo design is usually a top priority. Our team of talented designers took a deeper look at some companies that have gone through recent rebrands and changed their logos with creative new looks. Together, we've analyzed what encouraged these companies to switch up their looks…

    ROI Factor Blog- 18 readers -
  • UX Design Trends: How to Create A Website That Performs

    At the start of any website design project, it should come as no surprise that focusing on usability and the user-experience should be at the forefront of your focus. A website can only achieve its objectives and be considered a success if it’s used by customers in a way that fulfils their needs. For that very reason, it’s critical that you think about your audience when you’re ...

    ROI Factor Blog- 24 readers -
  • Long Live You: A Non-Profit Omni-channel Marketing Campaign

    … When it comes to digital marketing campaigns, it’s important to determine what channels will best reach your target audience, and what strategies should be used to most effectively tap into those demographics. Blue Fountain Media continues to emphasize the importance of omni-channel digital marketing campaigns by highlighting our recent…

    ROI Factor Blog- 25 readers -
  • Information Architecture Process: How to Create the Best UX

    … Information architecture is arguably one of the most valuable and necessary aspects of your website, and a task often shared between designers, developers, and content strategists. Information architecture involves the creation and structure of a website, app, or other type of digital project allowing users to understand where they are, and where…

    ROI Factor Blog- 12 readers -
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