Design & Dev

    • Education Web Design: 7 Elements that Influence Conversions

      The road to conversion for an educational institution is a long one. There are countless factors that will influence whether someone takes an action on the site -- and, depending on which user type we’re talking about, there are likely countless different actions you might want them to take. For the most part this post will focus on what is usually the most important user group ...

      ROI Factor Blog- 18 readers -
  • Real Estate Design: The 5 Best Websites and Mobile Apps

    …. Engel & Volkers New York City The Engel & Volkers New York City website features a clean, modern design with a straightforward value proposition highlighted prominently on the homepage. The large rollover main navigation menu has clear, easy to read text and lots of visuals to spark the interest of users. Property listing pages have…

    ROI Factor Blog- 14 readers -
  • User Interface: Adding the Human Component to Website Design

    … An interface will always be something between us as humans, and our final goal. We are not free of the "man in the middle." Depending on how the interface of a website is built, it can considerably delay the completion of the desired task, and ultimately frustrate the person using it. The good news is that this negative aspect of interfaces can…

    ROI Factor Blog- 14 readers -
  • Mobile App Designs: Integrating Smartphone Hardware Part 2

    … When looking to design and develop a mobile app for your brand, it can be beneficial to look beyond the standard functionality options. You want your mobile app to serve a purpose for your audience, and provide them with a tool that they can't find anywhere else offline. That requires building a unique mobile experience that is actually enjoyable…

    ROI Factor Blog- 16 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … When we discuss the creation of an optimal online user experience (UX), there are a number of ways to approach the process. The Lean UX method transforms traditional user experience design to a more efficient process by reducing unnecessary steps to a lightweight process, while focusing on an agile process of building → measuring → learning rapid…

    ROI Factor Blog- 20 readers -
  • Website Redesigns: Questions to Ask Before Getting Started

    … As businesses continue to grow, it’s important for their website and online presence to evolve along with them. Trends change over time, and in order for your company to remain ahead of the curve, your website design requires regular updates to maintain that modernity. However, often websites require full redesigns. Your design may not only…

    ROI Factor Blog- 10 readers -
  • B2C Logo Redesigns: Another Look at Company Rebranding

    … design for the symbol that represents your brand is one of the core elements of a rebranding. In a recent post, our talented team of designers highlighted some of their favorite logo redesigns to help readers better understand what goes into something like that and the deeper meaning that these symbols have for each respective brand. Today, our…

    ROI Factor Blog- 7 readers -
  • Information Architecture: Designing for Search Patterns

    … Each day we are often presented with an enormous, sometimes overwhelming amount of information online. How do we narrow it down to what we are actually interested in, and what is useful to us? Search can help us do exactly this – to figure out what to do, determine where to go and how to find exactly what we want. So how do we design a search…

    ROI Factor Blog- 17 readers -
  • Mobile App Designs: How to Integrate Smartphone Hardware

    … that is intuitive and enjoyable for individuals to use. One way that companies have been able to stand out is by taking tools, hardware, and features that already exist within a smartphone, and integrating those capabilities into the design and functionality of their mobile app. Leveraging the existing technology that a smartphone is already capable of presents…

    ROI Factor Blog- 22 readers -
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    …, they created a black and white version of the logo so that it can be readapted and customized to match the coloring of each individual team within the league itself. Therefore each team can rebrand the logo to match THEIR specific branding. This design was done with a 360 degree approach, with careful consideration of who and what the new logo would impact…

    ROI Factor Blog- 16 readers -
  • UX Design Trends: How to Create A Website That Performs

    …. That being said, some of these trends stick around for a while because of the universal appeal that they have for any business. Creating a website that performs takes diligent effort and close attention to user-experience from start to finish. Consider some of our favorite UX guidelines when you’re getting ready to launch your next web design project…

    ROI Factor Blogin How To's- 18 readers -
  • Long Live You: A Non-Profit Omni-channel Marketing Campaign

    … When it comes to digital marketing campaigns, it’s important to determine what channels will best reach your target audience, and what strategies should be used to most effectively tap into those demographics. Blue Fountain Media continues to emphasize the importance of omni-channel digital marketing campaigns by highlighting our recent…

    ROI Factor Blog- 23 readers -
  • Information Architecture Process: How to Create the Best UX

    … Information architecture is arguably one of the most valuable and necessary aspects of your website, and a task often shared between designers, developers, and content strategists. Information architecture involves the creation and structure of a website, app, or other type of digital project allowing users to understand where they are, and where…

    ROI Factor Blog- 9 readers -
  • Best Design Websites: Where Our Team Looks for Inspiration

    … Designers and artists pull in inspiration from the world around them. For our designers, that means the digital world, and pulling in ideas from websites that help bring their projects to life. Here we have compiled a list of some of the most helpful websites our designers use on a regular basis. They provide inspiration, as well as helpful tools…

    ROI Factor Blog- 13 readers -
  • Best Website Design Tools: Our Design Team’s 9 Favorites

    … When it comes to designing websites for clients at an agency, there is more to work with than simply Photoshop. With all that the digital world has to offer today, our talented designers have compiled some of their favorite tools to use when they are seeking inspiration, drafting up ideas, or designing beautiful websites. 53: Paper & Pencil…

    ROI Factor Blog- 10 readers -
  • Best Mobile App Designs: Our 10 Favorite User Interfaces

    … For most brands, the decision to invest in a mobile app requires a lot of thought. You want to make sure that you’re choosing the right option for your brand in terms of design and development, and you have to ensure that your budget will allow you to market the app as needed. Ultimately, your mobile app should be something that your audience…

    ROI Factor Blogin Social- 10 readers -
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