Design & Dev

  • Compelling UX Design: Who’s Doing it Right

    … Every website is unique in that it exists to serve a specific audience of users. If it’s been created thoughtfully, it will be designed around meeting the needs of those users and helping them accomplish their tasks or goals with ease. Still, there’s much to be learned from the UX innovations of other companies. Seeing someone else create…

    ROI Factor Blog- 17 readers -
  • Desktop vs. Mobile: Three Key Website Design Differences

    … designed with desktop users in mind. In the early days of mobile web design, when our phones were less sophisticated and we were less comfortable using them to carry out more complex activities, it was common to strip out much or most of a website’s content and launch a mobile site with the barebones of what it seemed like a mobile user would want…

    ROI Factor Blog- 18 readers -
  • The Road To Conversion: Defining User Pathways In The Education Space

    … As part of our digital strategy process, we always spend time developing user personas. User personas -- essentially profiles of the different types of users who will engage with a website -- help us determine how to organize content and how to speak to key benefits and differentiating factors of services or products. There are few instances…

    ROI Factor Blog- 17 readers -
  • Education Web Design: 7 Elements that Influence Conversions

    … is usually the most important user group an education website needs to satisfy -- prospective students and parents. Of course, an educational institution’s website serves many purposes and users (alumni, current students, and faculty, for example) but those users are already part of your institution and thus are not necessarily considered in the same way…

    ROI Factor Blog- 27 readers -
  • Real Estate Design: The 5 Best Websites and Mobile Apps

    …. Engel & Volkers New York City The Engel & Volkers New York City website features a clean, modern design with a straightforward value proposition highlighted prominently on the homepage. The large rollover main navigation menu has clear, easy to read text and lots of visuals to spark the interest of users. Property listing pages have…

    ROI Factor Blog- 22 readers -
  • User Interface: Adding the Human Component to Website Design

    … An interface will always be something between us as humans, and our final goal. We are not free of the "man in the middle." Depending on how the interface of a website is built, it can considerably delay the completion of the desired task, and ultimately frustrate the person using it. The good news is that this negative aspect of interfaces can…

    ROI Factor Blog- 18 readers -
  • Mobile App Designs: Integrating Smartphone Hardware Part 2

    … When looking to design and develop a mobile app for your brand, it can be beneficial to look beyond the standard functionality options. You want your mobile app to serve a purpose for your audience, and provide them with a tool that they can't find anywhere else offline. That requires building a unique mobile experience that is actually enjoyable…

    ROI Factor Blog- 23 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … When we discuss the creation of an optimal online user experience (UX), there are a number of ways to approach the process. The Lean UX method transforms traditional user experience design to a more efficient process by reducing unnecessary steps to a lightweight process, while focusing on an agile process of building → measuring → learning rapid…

    ROI Factor Blog- 30 readers -
  • Website Redesigns: Questions to Ask Before Getting Started

    … As businesses continue to grow, it’s important for their website and online presence to evolve along with them. Trends change over time, and in order for your company to remain ahead of the curve, your website design requires regular updates to maintain that modernity. However, often websites require full redesigns. Your design may not only…

    ROI Factor Blog- 12 readers -
  • B2C Logo Redesigns: Another Look at Company Rebranding

    … design for the symbol that represents your brand is one of the core elements of a rebranding. In a recent post, our talented team of designers highlighted some of their favorite logo redesigns to help readers better understand what goes into something like that and the deeper meaning that these symbols have for each respective brand. Today, our…

    ROI Factor Blog- 7 readers -
  • Information Architecture: Designing for Search Patterns

    … with stemming algorithm support reducing the results to a base or stemmed form. The search engine is able to index variants (such as plurals, prefixes, and suffixes) of the word and retrieve them, rather than the user needing to enter all variants themselves. Faceted Search Faceted search allows users to navigate and refine a collection…

    ROI Factor Blog- 20 readers -
  • Mobile App Designs: How to Integrate Smartphone Hardware

    … that is intuitive and enjoyable for individuals to use. One way that companies have been able to stand out is by taking tools, hardware, and features that already exist within a smartphone, and integrating those capabilities into the design and functionality of their mobile app. Leveraging the existing technology that a smartphone is already capable of presents…

    ROI Factor Blog- 29 readers -
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    … When companies are creating a new brand identity, an modern and updated logo design is usually a top priority. Our team of talented designers took a deeper look at some companies that have gone through recent rebrands and changed their logos with creative new looks. Together, we've analyzed what encouraged these companies to switch up their looks…

    ROI Factor Blog- 25 readers -
  • UX Design Trends: How to Create A Website That Performs

    … about your audience when you’re beginning the design process. Listen to their needs and design specifically for your demographic so that those important stakeholders have what they need in order to connect with your brand in a meaningful way. Our Favorite UX Design Trends In terms of UX design trends—they’re constantly changing and evolving…

    ROI Factor Blogin How To's- 29 readers -
  • Long Live You: A Non-Profit Omni-channel Marketing Campaign

    … collaboration with LiveOnNY, a non-profit organ procurement organization focused on the greater New York metropolitan area. Blue Fountain Media and LiveOnNY partnered to design and execute the “Long Live New Yorkers” campaign. The online project highlights the stories of two individuals, Matilda and Dashia, who have first-hand experience with organ…

    ROI Factor Blog- 27 readers -
Get the top posts daily into your mailbox!
More from around the web