Design & Dev

    • The Road To Conversion: Defining User Pathways In The Education Space

      As part of our digital strategy process, we always spend time developing user personas. User personas -- essentially profiles of the different types of users who will engage with a website -- help us determine how to organize content and how to speak to key benefits and differentiating factors of services or products.

      ROI Factor Blog- 15 readers -
    • Desktop vs. Mobile: Three Key Website Design Differences

      By now most of us know that the experience of browsing a website on mobile is very different from the experience of browsing a website on desktop. Screen orientations are different, we’re using thumbs instead of a mouse or trackpad, and certain tasks are a lot more difficult or cumbersome. That’s why designing a website experience to meet the needs of mobile users is so important.

      ROI Factor Blog- 15 readers -
  • Education Web Design: 7 Elements that Influence Conversions

    … The road to conversion for an educational institution is a long one. There are countless factors that will influence whether someone takes an action on the site -- and, depending on which user type we’re talking about, there are likely countless different actions you might want them to take. For the most part this post will focus on what…

    ROI Factor Blog- 23 readers -
  • User Interface: Adding the Human Component to Website Design

    … be reduced, even eliminated if we need to account for the human component if the interface understanding behavioral and sensorial aspects of human beings. Bypassing the human component will only alienate the user and make them abandon the interface.. The human component consists of the following key elements to building an interface which should…

    ROI Factor Blog- 15 readers -
  • Mobile App Designs: Integrating Smartphone Hardware Part 2

    … When looking to design and develop a mobile app for your brand, it can be beneficial to look beyond the standard functionality options. You want your mobile app to serve a purpose for your audience, and provide them with a tool that they can't find anywhere else offline. That requires building a unique mobile experience that is actually enjoyable…

    ROI Factor Blog- 18 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … When we discuss the creation of an optimal online user experience (UX), there are a number of ways to approach the process. The Lean UX method transforms traditional user experience design to a more efficient process by reducing unnecessary steps to a lightweight process, while focusing on an agile process of building → measuring → learning rapid…

    ROI Factor Blog- 23 readers -
  • Website Redesigns: Questions to Ask Before Getting Started

    … As businesses continue to grow, it’s important for their website and online presence to evolve along with them. Trends change over time, and in order for your company to remain ahead of the curve, your website design requires regular updates to maintain that modernity. However, often websites require full redesigns. Your design may not only…

    ROI Factor Blog- 11 readers -
  • B2C Logo Redesigns: Another Look at Company Rebranding

    … design for the symbol that represents your brand is one of the core elements of a rebranding. In a recent post, our talented team of designers highlighted some of their favorite logo redesigns to help readers better understand what goes into something like that and the deeper meaning that these symbols have for each respective brand. Today, our…

    ROI Factor Blog- 7 readers -
  • Information Architecture: Designing for Search Patterns

    … tool within a website that will help us achieve these goals, and one that facilitates what we know about user behavior? To help answer this, we turn to search patterns. Search patterns are website design patterns for user behavior that facilitate findability and discoverability. Deciding which search pattern to implement into your information…

    ROI Factor Blog- 17 readers -
  • Mobile App Designs: How to Integrate Smartphone Hardware

    … that is intuitive and enjoyable for individuals to use. One way that companies have been able to stand out is by taking tools, hardware, and features that already exist within a smartphone, and integrating those capabilities into the design and functionality of their mobile app. Leveraging the existing technology that a smartphone is already capable of presents…

    ROI Factor Blog- 23 readers -
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    … When companies are creating a new brand identity, an modern and updated logo design is usually a top priority. Our team of talented designers took a deeper look at some companies that have gone through recent rebrands and changed their logos with creative new looks. Together, we've analyzed what encouraged these companies to switch up their looks…

    ROI Factor Blog- 16 readers -
  • UX Design Trends: How to Create A Website That Performs

    … At the start of any website design project, it should come as no surprise that focusing on usability and the user-experience should be at the forefront of your focus. A website can only achieve its objectives and be considered a success if it’s used by customers in a way that fulfils their needs. For that very reason, it’s critical that you think…

    ROI Factor Blogin How To's- 19 readers -
  • Long Live You: A Non-Profit Omni-channel Marketing Campaign

    … When it comes to digital marketing campaigns, it’s important to determine what channels will best reach your target audience, and what strategies should be used to most effectively tap into those demographics. Blue Fountain Media continues to emphasize the importance of omni-channel digital marketing campaigns by highlighting our recent…

    ROI Factor Blog- 23 readers -
  • Information Architecture Process: How to Create the Best UX

    … Information architecture is arguably one of the most valuable and necessary aspects of your website, and a task often shared between designers, developers, and content strategists. Information architecture involves the creation and structure of a website, app, or other type of digital project allowing users to understand where they are, and where…

    ROI Factor Blog- 10 readers -
  • Best Design Websites: Where Our Team Looks for Inspiration

    … Designers and artists pull in inspiration from the world around them. For our designers, that means the digital world, and pulling in ideas from websites that help bring their projects to life. Here we have compiled a list of some of the most helpful websites our designers use on a regular basis. They provide inspiration, as well as helpful tools…

    ROI Factor Blog- 13 readers -
  • Best Website Design Tools: Our Design Team’s 9 Favorites

    … so. It provides a seamless form of communication between designers and both their clients and the developers who have to build out their designs. With Invision you can show what scrolling and hover effects, drop down menus, and specific interactions will look like on a live site. This tool helps to illustrate design intentions to developers…

    ROI Factor Blog- 10 readers -
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