Design & Dev

  • How An Effective Logo Design Can Elevate Your Brand

    … to the brand. In essence, logo designs are the foundation of a company’s brand and an integral part of visual identity. Some of the best logo designs can effectively launch a brand into global stardom. The Siren Example Take, for example, the wildly successful Starbucks siren. Originally selected for the company’s seafaring roots—the name Starbuck hails…

    ROI Factor Blogin How To's- 18 readers -
  • What’s New In The World Of Web Development: Trends To Pay Attention To

    … Staying afloat in today’s digital marketplace requires your website to make good use of technology and design trends. But you can’t consider design trends without development. Website development—the coding and the programming behind the design—is what brings a site’s design elements to life. And in 2017, it’s equally as important that your team…

    ROI Factor Blog- 15 readers -
  • Top UX Web Design Trends Your Business Should Focus On

    … The user experience is critical for your website design. It provides the cognitive framework for the visual elements of design. It’s what ensures that all elements of the site not only appeal to, but also work well for the user. What is the process of discovery that users go through on the site? What is the sequence of actions they take…

    ROI Factor Blog- 17 readers -
  • 10 Logo Designs To Inspire Your Rebranding

    … Establishing a strong logo design is key to building a visual identity for your company and developing your brand. But in today’s ever-changing and increasingly connected global marketplace, making sure that your logo works on a multitude of platforms is essential. This means taking a hard look at mobile app and web design elements to ensure…

    ROI Factor Blog- 22 readers -
  • 5 Examples of Great Homepage Messaging For Your Website

    … Slack is the team communication and collaboration tool everyone who’s everyone is using these days. The main messaging on their homepage works because it puts all the emphasis on users, specifically on what Slack can do to make those users’ lives better. The language is clear and simple, and it resists resorting to buzzy corporate lingo like…

    ROI Factor Blog- 15 readers -
  • Wholesome Sweeteners Collaborates With Blue Fountain Media To Redesign Website

    … through an incredibly user-friendly design, while creating a platform that effectively conveys the brand’s core messaging to the right audience and allowing users to purchase at different touch points.” With the rebuild of Wholesome Sweeteners product catalog and website, we’ve made the shopping experience a lot easier. Plus, by integrating with high…

    ROI Factor Blog- 22 readers -
  • The Best and Worst Web Design Trends We’ve Seen This Year

    … over from last year. Long and infinite-scroll is still popular for content-heavy sites, and grid layouts are going strong. Some design trends are more appealing than others, though, and there are certainly some trends we would be fine parting with this year. Here is a short list of some of the best and worst of the design trends we’ve seen in 2017…

    ROI Factor Blog- 19 readers -
  • Compelling UX Design: Who’s Doing it Right

    … Every website is unique in that it exists to serve a specific audience of users. If it’s been created thoughtfully, it will be designed around meeting the needs of those users and helping them accomplish their tasks or goals with ease. Still, there’s much to be learned from the UX innovations of other companies. Seeing someone else create…

    ROI Factor Blog- 22 readers -
  • Desktop vs. Mobile: Three Key Website Design Differences

    … designed with desktop users in mind. In the early days of mobile web design, when our phones were less sophisticated and we were less comfortable using them to carry out more complex activities, it was common to strip out much or most of a website’s content and launch a mobile site with the barebones of what it seemed like a mobile user would want…

    ROI Factor Blog- 24 readers -
  • The Road To Conversion: Defining User Pathways In The Education Space

    … As part of our digital strategy process, we always spend time developing user personas. User personas -- essentially profiles of the different types of users who will engage with a website -- help us determine how to organize content and how to speak to key benefits and differentiating factors of services or products. There are few instances…

    ROI Factor Blog- 20 readers -
  • Education Web Design: 7 Elements that Influence Conversions

    … The road to conversion for an educational institution is a long one. There are countless factors that will influence whether someone takes an action on the site -- and, depending on which user type we’re talking about, there are likely countless different actions you might want them to take. For the most part this post will focus on what…

    ROI Factor Blog- 33 readers -
  • Real Estate Design: The 5 Best Websites and Mobile Apps

    …. Engel & Volkers New York City The Engel & Volkers New York City website features a clean, modern design with a straightforward value proposition highlighted prominently on the homepage. The large rollover main navigation menu has clear, easy to read text and lots of visuals to spark the interest of users. Property listing pages have…

    ROI Factor Blog- 34 readers -
  • User Interface: Adding the Human Component to Website Design

    … be reduced, even eliminated if we need to account for the human component if the interface understanding behavioral and sensorial aspects of human beings. Bypassing the human component will only alienate the user and make them abandon the interface.. The human component consists of the following key elements to building an interface which should…

    ROI Factor Blog- 22 readers -
  • Mobile App Designs: Integrating Smartphone Hardware Part 2

    … When looking to design and develop a mobile app for your brand, it can be beneficial to look beyond the standard functionality options. You want your mobile app to serve a purpose for your audience, and provide them with a tool that they can't find anywhere else offline. That requires building a unique mobile experience that is actually enjoyable…

    ROI Factor Blog- 24 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … cycle. Lean UX is constantly validating UX designers’ assumptions in order to build a user-friendly website that provides information, or highlights a product or service. Everything about user experience begins with research and strategy. Prior to creating any wireframes to determine the features of a site or application, we need learn about user…

    ROI Factor Blog- 37 readers -
Get the top posts daily into your mailbox!
More from around the web