Design, Usability & Conversion Column

  • Achieve big testing wins by analyzing results by device type

    … and implement hybrid solutions utilizing the best results for each experience. The results may surprise you! Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Abraham Nord is a Conversion Improvement Designer at SmartSearch Marketing…

    Marketing Land- 18 readers -
  • Put your value proposition to the test

    … to do so. A lot of designers fancy having your web pages contain a bold image at the top of the page, or the “hero shot.” This technique is used in a knee-jerk way, but it has roots in direct mail marketing. Direct marketer Frank Johnson was able to increase response rates by adding a box at the top of a mailer — now called the Johnson Box…

    Brian Massey/ Marketing Land- 19 readers -
  • How to ask survey questions of liars and pretenders

    … or narrow down your design options. One way to do this is to ask some people to pretend they’re you’re customers and get their feedback. Bring in the liars and the pretenders Using surveys and focus groups to inform decisions is a time-honored tradition for advertisers and product developers. Traditionally, these were time-consuming and expensive…

    Brian Massey/ Marketing Landin How To's- 13 readers -
  • How to inject urgency into your product pages

    … There are many powerful ways to influence your customers and heighten your conversions, but one of the most effective methods is instilling urgency. If you can successfully inject urgency into your sales-oriented content, including your product pages, you’ll have a much greater chance of increasing your conversion rates. Urgency and its cousin…

    Ben Jacobson/ Marketing Landin How To's- 27 readers -
  • Questions are the center of great websites

    … time. Do 15 minutes of meditation or a half-hour of yoga, and then ponder your “I wonder” questions before jumping to “I think.” For example, the conversion optimization industry is maturing, and at one point, we thought it might be time for a more corporate (i.e., boring) approach for our website. Our “quirky” website performed well for several…

    Brian Massey/ Marketing Land- 21 readers -
  • 5 pragmatic — and powerful — places to improve CX right now

    …. It makes sense — we advocate because we’re highly attuned to the needs of our customers, and we notice all too clearly when we see something that’s not quite right in the design and flow of our apps. That empathy is a major strength of companies that create value from long-lasting customer relationships. But if the goal of a great experience turns…

    Marketing Land- 22 readers -
  • 4 ways you can improve your website conversion rate with SEO

    … Efforts to drive more traffic and rank better on search engines sometimes seem to be in conflict with those for increasing conversion rates for your website. But, as improved user experience becomes a stronger criterion for search engines, search engine optimization and conversion rate optimization are becoming a complementary, multistep…

    Marketing Landin SEO- 22 readers -
  • Yes, I want to take care of your spam problem for you

    … It’s rare to find an easy way to significantly increase your conversion rate with a simple change. But today, I have just such a thing for you. Before I do, please click on the image below for me, so I can be sure you’re a human. Hmmm. You did that a little fast. Let’s make sure you’re really not a robot. Nope. Let’s try this: Good job…

    Brian Massey/ Marketing Land- 21 readers -