Design, Usability & Conversion Column

We could not find enough posts and extended the time frame to look at.
  • Machine learning is marketing’s future

    … accessible tomorrow — just look at the GPS system, or drones. We’re seeing this now with marketing technologies. Machine learning has made it so that marketing automation platforms can be predictive — able to learn, think and act without explicit instructions. The result: more precise, efficient marketing that adapts to the journeys customers travel…

    Marketing Land- 43 readers -
  • 6 UX principles marketers can’t afford to overlook

    … In the past, user experience and marketing have been two separate fields of study. User experience (UX) is rooted in often-unclear concepts of software design, whereas marketing has always been about hard data. Bad news for marketers: If you treat the user badly, you’re going to get punished. Our limited attention span and frustration…

    Marketing Land- 33 readers -
  • What distinguishes conversion optimization from good design?

    … Good design, the thinking goes, will naturally increase conversion rates. Will it? This is the “best practices” approach to optimization. It’s a practice that we stopped doing five years ago. A/B testing humbled us, demonstrating that what worked for one website often hurt another. Is conversion optimization necessary as a stand-alone industry…

    Brian Massey/ Marketing Land- 28 readers -
  • How to inject urgency into your product pages

    … There are many powerful ways to influence your customers and heighten your conversions, but one of the most effective methods is instilling urgency. If you can successfully inject urgency into your sales-oriented content, including your product pages, you’ll have a much greater chance of increasing your conversion rates. Urgency and its cousin…

    Ben Jacobson/ Marketing Landin How To's- 27 readers -
  • 9 studies for landing pages that work

    … I believe that cheap behavioral data will fundamentally change the way we do online marketing. How would this look for something as straightforward as developing a landing page? Below I’ve outlined nine studies — all of which can be done from your own computer and usually for a few hundred dollars or less — that will help you successfully…

    Brian Massey/ Marketing Land- 26 readers -
  • 4 ways you can improve your website conversion rate with SEO

    … Efforts to drive more traffic and rank better on search engines sometimes seem to be in conflict with those for increasing conversion rates for your website. But, as improved user experience becomes a stronger criterion for search engines, search engine optimization and conversion rate optimization are becoming a complementary, multistep…

    Marketing Landin SEO- 23 readers -
  • 5 pragmatic — and powerful — places to improve CX right now

    …. It makes sense — we advocate because we’re highly attuned to the needs of our customers, and we notice all too clearly when we see something that’s not quite right in the design and flow of our apps. That empathy is a major strength of companies that create value from long-lasting customer relationships. But if the goal of a great experience turns…

    Marketing Land- 23 readers -
  • A 9-step guide to increase your landing page conversion rate

    … and cofounder of Invesp, a leading provider of conversion optimization software and services. In 2016, he is gearing up to launch his technology startup Figpii, a one-stop platform for everything related to conversion rate optimization. A recognized expert of marketing strategy, he has presented at marketing conferences across the globe. Khalid has been a frequent guest in key media .outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. …

    Marketing Land- 22 readers -
  • Questions are the center of great websites

    … time. Do 15 minutes of meditation or a half-hour of yoga, and then ponder your “I wonder” questions before jumping to “I think.” For example, the conversion optimization industry is maturing, and at one point, we thought it might be time for a more corporate (i.e., boring) approach for our website. Our “quirky” website performed well for several…

    Brian Massey/ Marketing Land- 21 readers -
  • Yes, I want to take care of your spam problem for you

    … It’s rare to find an easy way to significantly increase your conversion rate with a simple change. But today, I have just such a thing for you. Before I do, please click on the image below for me, so I can be sure you’re a human. Hmmm. You did that a little fast. Let’s make sure you’re really not a robot. Nope. Let’s try this: Good job…

    Brian Massey/ Marketing Land- 21 readers -
  • Put your value proposition to the test

    … to do so. A lot of designers fancy having your web pages contain a bold image at the top of the page, or the “hero shot.” This technique is used in a knee-jerk way, but it has roots in direct mail marketing. Direct marketer Frank Johnson was able to increase response rates by adding a box at the top of a mailer — now called the Johnson Box…

    Brian Massey/ Marketing Land- 19 readers -
  • Achieve big testing wins by analyzing results by device type

    …, the user experience for a website can be radically different for each of these devices. Running a test without considering and analyzing results specific to each device type can lead to erroneous conclusions, resulting in poor decisions that could have a potentially disastrous impact on conversion rates. Understand test results by device type Many…

    Marketing Land- 18 readers -