Designated Market Areas

A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content. They can coincide or overlap with 1 or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments.
Posts about Designated Market Areas
  • Why radio is not dead, in 5 charts

    … of 5 a.m. and midnight in an average week. 67 percent of males in that age group also heard it. Network radio isn’t just a good way to reach the top designated market areas, or DMAs. Nielsen found that a third of its audience is located outside those very populated cities. Nielsen’s top DMAs are New York and Los Angeles, but a third of the network…

    Shareen Pathak/ Digiday- 13 readers -