Designated Market Areas

A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content. They can coincide or overlap with 1 or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments.
Posts about Designated Market Areas
  • Why radio is not dead, in 5 charts

    … includes, for example, NFL football content, and The Rush Limbaugh Show, whereas local radio will play music, news and content specific to certain markets. “Network radio is the one place radio acts like television, so it’s a cool audience to look at because everyone in the U.S. is listening to similar content,” said a Nielsen analyst. Online radio…

    Shareen Pathak/ Digiday- 8 readers -