Devaraj Southworth

  • Street Culture: Thirstie Holds Focus on Engagement and Slow Growth

    … a purchase on your first visit [to the app], but more that you engage and tell people about it,” said Devaraj Southworth, Thirstie’s co-founder and CEO. “We take the editorial portion of the business very seriously, and that led to a 50% repeat usage rate and people spending six minutes at a time on the site. Average order size went from $30 to $80 after we…

    Street Fight- 7 readers -
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