• 5 Deadly Myths About Influencer Marketing

      Admit it: It would be amazing to have a famous influencer–the kind with millions of followers–promote your application. Your app needs exposure. You want a huge amount of downloads. The usual strategies everyone uses–mobile ads, social media, content marketing–aren’t working as well as they used to. But influencer marketing is timeless.

      AllTwitterin Social Mobile Content- 17 readers -
  • Bring developers together for Hash Code 2017

    … and Africa with solving a real Google engineering problem. And we’re looking for developers to help bring the excitement to their own communities in February 2017. Are you up for the challenge? Last year, 17,000 students and professionals from more than 90 countries teamed up to optimize drone delivery schedules for Hash Code’s Online Qualification Round…

    The Official Google Blog- 5 readers -
  • Facebook Customizable Push Campaigns for Apps Are Out of Beta

    … notifications result in conversions. Ni wrote that apps that deploy push notifications see retention rise by up to 180 percent, adding that those notifications can be used for reminders, offers or sharing deep links within apps. He added that in-app notifications allow developers to include rich media cards that appear to users directly within their apps…

    David Cohen/ AllTwitterin Social Facebook- 8 readers -
  • F8 2017 Moves to San Jose, Set for April 18 and 19

    … The 2017 edition of Facebook’s F8 annual developer conference will take place April 18 and 19 at the McEnery Convention Center in San Jose, Calif. Facebook said in a blog post that interested developers should visit the F8 website for updates and details on when registration will open, adding: F8, Facebook’s annual developer conference…

    David Cohen/ Inside Facebookin Social Facebook- 5 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … percent of users surveyed were still using the app. The issue with this drop in users is that it’s costing app developers a lot of money. According to data provided by mobile marketing platform Fiksu, the average cost per install for an app is $2 to $3.34. Leanplum’s simplified example of an app with 500,000 installs and 19,000 daily active users…

    Inside Facebookin Mobile- 9 readers -
  • iOS 10 Apps Need Social Components

    … will be able to buy and share where they spend the most time on their phone. What’s more, apps in iMessage will be lightweight, relatively easy to build, quick to spread and easy to monetize (because of their distribution point). By adding a sticker store to iMessage, Apple is going head-to-head with Facebook Messenger, which has supported stickers since…

    Inside Facebook- 9 readers -
  • Here’s How to Use Stickers in iMessage on iOS 10

    … app. To get there, users can tap the App Store icon within iMessage, tap the menu button in the bottom-left corner of the screen and tap “Store.” From there, users can browse and download a variety of sticker packs to use in iMessage. For instance, Nintendo released a set of Super Mario Run stickers based on upcoming mobile game Super Mario Run…

    Inside Facebookin How To's- 11 readers -
  • Blizzard Entertainment Facebook Live API Integration Goes Live

    … By David Cohen on Aug. 26, 2016 - 5:20 PM Players of Blizzard Entertainment games can now livestream their gameplay directly to Facebook. The social network and the game developer announced in June that Blizzard would integrate Facebook Login and the Facebook Live application-programming interface into its games, with the Facebook Live API…

    David Cohen/ AllTwitterin Social Facebook- 23 readers -
  • Pinterest Acquires Instapaper; App to Continue On

    … Pinterest has clicked the save button on Instapaper, announcing its acquisition of the application, which will continue to operate as a separate app. Instapaper said in a blog post that its team will relocate from the New York offices of current owner Betaworks to Pinterest’s San Francisco headquarters, adding that its Instaparser developer…

    David Cohen/ AllTwitter- 6 readers -
  • Facebook: No SMS Charges for Account Kit Until August 2018

    … to login to their applications with their phone numbers or email addresses and to register for their applications without creating passwords, making the process simpler for users and hopefully boosting engagement for developers. Mak also said in the blog post that since its introduction in April, Account Kit has been implemented by developers in 26 countries, resulting in conversion rates of up to 90 percent. Developers: What have your experiences been like with Facebook’s Account Kit? …

    David Cohen/ AllTwitterin Facebook- 5 readers -
Get the top posts daily into your mailbox!
More from around the web