Development

    • What is HTTP/2 and how does it benefit SEO?

      The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the Internet have changed dramatically in the past decade.

      Search Engine Watchin SEO How To's- 10 readers -
  • Should I move my WordPress website to HTTPS?

    … Whether you’re a website owner or a website visitor, everyone wants a fast loading website which can carry out sensitive exchanges of information securely. In 2014, Google announced that it was beginning to use HTTPS as a ranking signal, signalling an increased emphasis on secure connections from the world’s biggest search engine. Then, last…

    Search Engine Watchin Blogging- 12 readers -
  • What may be slowing your site down (and how to fix it)

    … A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. You have to be able to load a page quickly to pull that off. Back in 2012, there was a study that found it takes under 3 seconds for people to decide whether or not your site…

    Ann Smarty/ Search Engine Watchin How To's- 17 readers -
  • Google Search Console: What the latest updates mean for marketers

    … will now be able to share ticket items with various team members within the platform. Given how many people are typically involved in identifying and rectifying technical SEO issues, often based in different teams or even territories, this change should have a direct and positive impact on SEO work streams. Historically, these workflows have existed…

    Search Engine Watchin Google- 18 readers -
  • 5 SEO features to make sure your ecommerce platform supports

    … When choosing an ecommerce platform to power your online store, it’s important to consider search engine optimization (SEO) features in your decision-making process. No matter how experienced you are with SEO, when you put the power into a platform’s hands, you may or may not end up with ability to control elements of your site that are essential…

    Ann Smarty/ Search Engine Watch- 16 readers -
  • Yoast SEO supports Advanced Custom Fields (ACF)

    … Analysis for Yoast SEO. As of today, two existing ACF glue plugins will come together in one official plugin. Here, we’ll shine a light on the open source driven development of this new ACF plugin. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » Buy now » Info Why use Advanced Custom Fields? Like the name…

    Yoastin SEO- 19 readers -
    Earlier about the same topic:
  • Why site speed is as important as ever on the visual web

    … In 2017 there has been a lot of focus around the impending mobile-first index and serving content through HTTPS. But there have also been two other important unfashionable topics lingering in the shadows: cybersecurity and site speed. Since 2010, Google have publicly acknowledged that they take into account page load speed and site speed…

    Search Engine Watch- 18 readers -
  • Switching to HTTPS: Is it really worth it?

    … Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle. There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch. The apprehension is understandable…

    Search Engine Watch- 12 readers -
  • Does it matter what department your SEO team is in?

    … and specific. Strategy department The strategy department, when present in a company or agency, is responsible for driving customer persona development and business insight research, and then turning those data points into actionable initiatives that will drive the business forward. Having the SEO team under this department can be a symbiotic…

    Search Engine Watchin Paid Search SEO- 14 readers -
  • 4 Ways To Take Advantage of the Tech Takeover

    … so. So, don’t fret about the tech takeover – embrace it. Get on board with the latest developments and embrace all the opportunities that will come your way. The post 4 Ways To Take Advantage of the Tech Takeover appeared first on GrowMap. …

    Chris Thompson/ Growmap- 15 readers -
  • How to tell if your website is due a redesign

    … Designing a functional website doesn’t happen overnight. It takes time and energy (and sometimes, a lot of money) to get your site in working order. Like any other technology, the internet changes at a rapid rate. Users are utilizing various devices to view websites. For your users to maneuver through your website, you need to constantly update…

    Amanda Disilvestro/ Search Engine Watch- 13 readers -
  • Marketing 101: What is a hamburger menu?

    …… Mobile Marketing: How Voices.com involved its customers in a responsive design campaign B2B Marketing: How a website redesign and content audit influenced team relationships and increased average session time 34% Testing and Optimization: Radical website redesign program improves lead gen 89% Six Places to Focus to Make your Website a Revenue…

    MarketingSherpa Blog- 21 readers -
  • How to scale web design to improve page loading speed

    … milliseconds improvement to their website speed while Walmart, also found that every 1-second increase in page speed resulted in a 2% increase in conversions. Source The speed of your website additionally impacts your organic search rankings because Google, since 2010, has included site speed as a signal in its ranking algorithm. Basically, your web…

    Search Engine Watchin How To's- 25 readers -
  • What will the future of Google search results pages look like?

    … Recently, we took a nostalgic, infographic-based look back at the history of Google search results pages. In the past 20 years, Google has gone from a university project called Backrub to a global powerhouse that continues to shape how we search for, and discover, new information. And yet, these are still early days for Google. In fact, the rate…

    Search Engine Watchin Google- 16 readers -
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