Device Fingerprinting

A device fingerprint or machine fingerprint or browser fingerprint is information collected about a remote computing device for the purpose of identification. Fingerprints can be used to fully or partially identify individual users or devices even when cookies are turned off.Basic web browser configuration information has long been collected by web analytics services in an effort to accurately measure real human web traffic and discount various forms of click fraud. With the assistance of client-side scripting languages, collection of much more esoteric parameters is possible. Assimilation of such information into a single string comprises a device fingerprint.
Posts about Device Fingerprinting
  • EU: Device Fingerprinting Should Be Regulated Like Cookies

    … as an alternative to cookies, in part because it had been understood that this method of tracking users and providing analytics fell outside the EU’s consent requirements for cookies. Device fingerprinting can be used across a range of internet connected devices, smartphone apps, smart TVs, gaming consoles, e-book readers, internet radio, in-car…

    Ginny Marvin/ Marketing Landin Display- 7 readers -
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