Device Fingerprinting

A device fingerprint or machine fingerprint or browser fingerprint is information collected about a remote computing device for the purpose of identification. Fingerprints can be used to fully or partially identify individual users or devices even when cookies are turned off.Basic web browser configuration information has long been collected by web analytics services in an effort to accurately measure real human web traffic and discount various forms of click fraud. With the assistance of client-side scripting languages, collection of much more esoteric parameters is possible. Assimilation of such information into a single string comprises a device fingerprint.
Posts about Device Fingerprinting
  • EU: Device Fingerprinting Should Be Regulated Like Cookies

    … Device fingerprinting is the latest target in the EU’s effort to protect user privacy online. The pan-European Article 29 Working Group has adopted an opinion calling for consent requirements for device fingerprinting in line with requirements when cookies are used. “This Opinion expands upon the earlier Opinion 04/2012 on Cookie Consent…

    Ginny Marvin/ Marketing Landin Display- 6 readers -
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