Device-Level Reporting

  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … consistent with the rest of Facebook ads. Specifically, this means Mobile Measurement Partners will no longer be able to provide device-level reporting for Facebook mobile app ads. MMPs will be able to report down to the ad level for Facebook mobile app ads, in line with how we report performance for all other Facebook ads. Beginning May 20, new…

    David Cohen/ Inside Facebookin Social Facebook- 18 readers -