Device-Level Targeting

  • Facebook Beefs Up Its App Install Ads for the Holiday Shopping Season

    … The holiday shopping season often means new devices in the hands of users, and Facebook took steps to help developers get their applications onto those new devices with improvements to its mobile app ads in the areas of buying, creative and targeting options. The enhancements to mobile app ads announced by Facebook Tuesday were: The social…

    David Cohen/ AllFacebookin Social- 17 readers -
  • Facebook Adds Device-Level Targeting to Mobile App Ads

    …, you could only target iOS or Android, minimum OS version and Wi-Fi-only users. Greater return on investment: You will be able to reach the most relevant users and optimize your bids by bidding separately per device. App Insights at the device level: You can identify which devices are working best for your app with App Insights and target those…

    David Cohen/ AllFacebookin Social- 11 readers -