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… The holiday shopping season often means new devices in the hands of users, and Facebook took steps to help developers get their applications onto those new devices with improvements to its mobile app ads in the areas of buying, creative and targeting options. The enhancements to mobile app ads announced by Facebook Tuesday were: The social…
Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions. The social network said in a post on its developer blog that device-level targeting should be available "in the next few days," with Software Engineer Jun Li detailing the new ...