Device-Level Targeting

  • Facebook Beefs Up Its App Install Ads for the Holiday Shopping Season

    … are realizing the value of video at every stage of the buying cycle, from awareness to conversion. This holiday season and moving forward, when eligible, video mobile app ads will play automatically in News Feed. Additionally, advertisers are now able to purchase mobile app ads with video creative through Power Editor. Finally, device targeting…

    David Cohen/ AllFacebookin Social- 24 readers -
  • Facebook Adds Device-Level Targeting to Mobile App Ads

    … Engineer Jun Li detailing the new options: App developers have seen a lot of success with Facebook's mobile app ads, largely because of Facebook's precise targeting abilities for mobile app ads. In order to get high-quality installs or engagement within an app, it is very important to reach the right people with the most relevant message…

    David Cohen/ AllFacebookin Social- 12 readers -
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