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The holiday shopping season can make or break a retailer’s year, and a successful email campaign can tip the scales in the right direction. There are several components to a successful campaign, but to hit the target, you need to know how your customers are interacting with your emails, and in what context, so you can optimize and contextualize your emails.
… for Q3 2015. The data reveals lots of useful information, but one trend stood out in particular: while email open rates have hit a plateau from Q2, more people are accessing their email on smartphones (51.72%, up from 48.51% last year) instead of tablets (14.98%, down from 17.47% last year). Even the percentage of email opens on tablets has…