Device Segmentation

  • Should You Be Creating Device Specific Campaigns?

    …, and so no segmentation would be needed at the campaign-level. If these results showed that the CTR on mobile devices is dramatically higher when a mobile-specific ad was shown, then you would have to consider setting up a mobile-specific campaign in order to write the mobile ads within the expanded ad copy. Will The Extra Build Outs Help Or Hurt My…

    Jacob Brown/ PPC Heroin Mobile- 6 readers -