Device Usage

  • How’s Your A/B Testing Going… Post-Mobilegeddon?

    … on a mobile and not every signup takes place on a computer but I’d argue that the above are true in the majority of cases. Ignoring device type causes problems Once a split test has been set up, most marketers will spend a lot of time (perhaps more than they’d like to admit) looking at a screen that looks something like this: Once a statistically…

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