Devil'S Advocate

In common parlance, a devil's advocate is someone who, given a certain argument, takes a position they do not necessarily agree with (or simply an alternative position from the accepted norm), for the sake of debate or to explore the thought further. In taking this position, the individual taking on the devil's advocate role seeks to engage others in an argumentative discussion process. The purpose of such a process is typically to test the quality of the original argument and identify weaknesses in its structure, and to use such information to either improve or abandon the original, opposing position.
Posts about Devil'S Advocate
  • 7 Things to Consider When Budgeting Your PR Dollars

    … has this already, but many businesses build promo codes or referral questions into traditional PR campaigns. (Where did you hear about us? How much do you love us? Will you be our Facebook friend? Can we email you stuff? Etc.) Devil’s advocate says: If you don’t articulate your goals and their measure, you will appear and act like you don’t know…

    Jim Dougherty/ Vocus Blogin Paid Search SEO Facebook- 19 readers -
  • Data Alone Won’t Guarantee Better Marketing Decisions

    … flaws (supported by reliable data) in our initial assessment. We must be willing to play devil’s advocate. And maybe, we don’t blink but think twice when we can afford it. As the old saying goes, “measure twice and cut once.” It doesn’t matter how we get there, data alone will not suffice—we know that. All of these variables will inevitably shape…

    Kaan Turnali/ iAcquirein Twitter- 18 readers -
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