Devil'S Advocate

In common parlance, a devil's advocate is someone who, given a certain argument, takes a position they do not necessarily agree with (or simply an alternative position from the accepted norm), for the sake of debate or to explore the thought further. In taking this position, the individual taking on the devil's advocate role seeks to engage others in an argumentative discussion process. The purpose of such a process is typically to test the quality of the original argument and identify weaknesses in its structure, and to use such information to either improve or abandon the original, opposing position.
Posts about Devil'S Advocate
  • 7 Things to Consider When Budgeting Your PR Dollars

    … chain led me down an interesting rabbit hole: how often do we allot budget to “shiny objects” that are incongruent with our overall PR plan? Or how often do we invest in these “shiny objects” only to find that we could have achieved far more utilizing different tactics? I experienced this phenomenon often in my career, but one instance…

    Jim Dougherty/ Vocus Blogin Paid Search SEO Facebook- 9 readers -
  • Data Alone Won’t Guarantee Better Marketing Decisions

    … becomes the guiding light for our decisions enhanced by data. In the absence of it—when we are left to decide by ourselves—we seek wisdom in our own experiences to fill the void where we can’t find or rely on data. Where do you see the biggest challenge in making better-informed marketing decisions? Connect with me on Twitter (@KaanTurnali) and LinkedIn. …

    Kaan Turnali/ iAcquirein Twitter- 10 readers -
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