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… to continue offering valuable services for free. To play devil’s advocate, without advertising we wouldn’t have free services like Google, Facebook, YouTube, or many of the publications you read for free on the web. There’s no real answer to who’s right and who’s wrong in this debate, but it’s interesting to see the issue debated amongst the CEOs of two of the world’s most powerful companies. Which side are you on in this debate? You Might Also Like …
….” – W. Chan Kim and Renée Mauborgne If you’ve ever driven through South Dakota, you’ve probably see signs for Wall Drug. In fact, that may be all that you see for miles on the freeways leading into Wall, South Dakota. The effect of seeing all of these billboards is powerful: the desire to visit their store crescendos to the point that you almost…
If we have the data we need, why is it that it can’t lead to better business decisions? I was often asked this question in the business intelligence (BI) course I taught for a doctorate program—especially by those candidates with a marketing or finance background. The concept of “better-informed” decisions is distinctly different than the concept of “better” decisions in business.