Devil'S Advocate

In common parlance, a devil's advocate is someone who, given a certain argument, takes a position they do not necessarily agree with (or simply an alternative position from the accepted norm), for the sake of debate or to explore the thought further. In taking this position, the individual taking on the devil's advocate role seeks to engage others in an argumentative discussion process. The purpose of such a process is typically to test the quality of the original argument and identify weaknesses in its structure, and to use such information to either improve or abandon the original, opposing position.
Posts about Devil'S Advocate
  • 7 Things to Consider When Budgeting Your PR Dollars

    ….” – W. Chan Kim and Renée Mauborgne If you’ve ever driven through South Dakota, you’ve probably see signs for Wall Drug. In fact, that may be all that you see for miles on the freeways leading into Wall, South Dakota. The effect of seeing all of these billboards is powerful: the desire to visit their store crescendos to the point that you almost…

    Jim Dougherty/ Vocus Blogin Paid Search SEO Facebook- 16 readers -
  • Data Alone Won’t Guarantee Better Marketing Decisions

    If we have the data we need, why is it that it can’t lead to better business decisions? I was often asked this question in the business intelligence (BI) course I taught for a doctorate program—especially by those candidates with a marketing or finance background. The concept of “better-informed” decisions is distinctly different than the concept of “better” decisions in business.

    Kaan Turnali/ iAcquire- 16 readers -
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