Dialogtech

  • Openings and New Hires at Shopkick, OpenTable, WebsPlanet

    … and its established client base which includes P&G, Unilever, Mondelez, Colgate, Revlon, Disney, Levi’s and HP. New SVP of People and Culture at OpenTable Scott Day, the former Head of Talent Strategy & Operations at Airbnb, will lead OpenTable’s people strategy globally as SVP of People and Culture. Prior to OpenTable and Airbnb, Day…

    Geoff Michener/ Street Fight- 23 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … advertising mistakes is a good start, but as with other digital channels, true success on Facebook requires continual testing and optimization. Don’t restrict yourself to the same tactics you’ve always used with desktop ads: Take advantage of the wide variety of targeting and conversion options Facebook and smartphones offer, accurately measure results and keep optimizing for what’s really working. Blair Symes is director of content marketing at call-attribution platform DialogTech. Image courtesy of Shutterstock. …

    Inside Facebookin Facebook Retargeting- 30 readers -
  • 6 Call Tracking Platforms for SMBs

    Of all the Key Performance Indicators that small business owners monitor while tracking the success of local advertising campaigns, none is more important than the number of incoming telephone calls. According to a 2015 survey by BrightLocal, a local search marketing agency, nearly half (48%) of local business owners rank phone calls as the most important KPI, ahead of indicat ...

    Stephanie Miles/ Street Fight- 18 readers -
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