• Openings and New Hires at Shopkick, OpenTable, WebsPlanet

    … of Worldwide Sales and Operations. CFO Hire At DialogTech Bob Burns has joined DialogTech as Chief Financial Officer. Prior to DialogTech, Burns was VP of Finance & Control at HERE. Before HERE, Burns was in several positions over eight years at NAVTEQ. Senior Leadership Hire At PulsePoint PulsePoint has hired Chris Neuner as SVP & GM of Digital…

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  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … advertising mistakes is a good start, but as with other digital channels, true success on Facebook requires continual testing and optimization. Don’t restrict yourself to the same tactics you’ve always used with desktop ads: Take advantage of the wide variety of targeting and conversion options Facebook and smartphones offer, accurately measure results and keep optimizing for what’s really working. Blair Symes is director of content marketing at call-attribution platform DialogTech. Image courtesy of Shutterstock. …

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  • 6 Call Tracking Platforms for SMBs

    …. Businesses can provision phone numbers in real-time, and block incoming calls from telemarketers. They can also connect Marchex to the platforms they use for search, analytics, CRM, and marketing automation. 6. CallFire: Get a holistic view of advertising performance. Small and mid-size businesses can purchase local, toll free, and international…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 12 readers -
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