• Openings and New Hires at Shopkick, OpenTable, WebsPlanet

    … Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Shopkick Hires CMO Kristy Stromberg has left her post at Simply Hired to join Shopkick as Chief…

    Geoff Michener/ Street Fight- 21 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … advertising mistakes is a good start, but as with other digital channels, true success on Facebook requires continual testing and optimization. Don’t restrict yourself to the same tactics you’ve always used with desktop ads: Take advantage of the wide variety of targeting and conversion options Facebook and smartphones offer, accurately measure results and keep optimizing for what’s really working. Blair Symes is director of content marketing at call-attribution platform DialogTech. Image courtesy of Shutterstock. …

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  • 6 Call Tracking Platforms for SMBs

    … are using right now. 1. DialogTech: Call attribution and conversion for businesses. DialogTech offers call attribution and conversions services to help data-driven marketers optimize their performance. DialogTech says it works with any phone system, device or call center. Businesses can link phone calls to specific ads, keyword searches, websites…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 18 readers -
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