• How Physical Retailers Can Improve Conversion Rates on Black Friday

      Sales forecasts for this upcoming holiday season haven’t been as optimistic as many hoped, but there are some highlights that retailers shouldn’t ignore. Spending is still expected to increase 3.6% overall, with department stores and e-commerce seeing the greatest gains. Seventy-three percent of consumers say they will look at sales or price discounts when deciding where to ...

      Stephanie Miles/ Street Fightin How To's- 14 readers -
    • Openings and New Hires at Shopkick, OpenTable, WebsPlanet

      Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Shopkick Hires CMO Kristy Stromberg has left her post at Simply Hired to join Shopkick as Chief Marketing Officer.

      Geoff Michener/ Street Fight- 11 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … conversions from your Facebook ads to accurately measure cost per lead and prove (and improve) return on investment. Mistake No. 3: Failing to offer the right incentives Facebook advertising is different than search advertising. People seeing your ads in their Facebook News Feeds aren’t actually searching for your products or services. It’s…

    Inside Facebookin Facebook Retargeting- 19 readers -
  • 6 Call Tracking Platforms for SMBs

    … are using right now. 1. DialogTech: Call attribution and conversion for businesses. DialogTech offers call attribution and conversions services to help data-driven marketers optimize their performance. DialogTech says it works with any phone system, device or call center. Businesses can link phone calls to specific ads, keyword searches, websites…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 11 readers -
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