• Openings and New Hires at Shopkick, OpenTable, WebsPlanet

    … served as a senior HR business partner at companies such as PayPal, StubHub and Yahoo. The company was acquired by Priceline ($66.4b market cap) in 2014 for $2.6b. Verve CEO Replaced By Founder Nada Stirratt has left her post as CEO of Verve. Founder and Chief Innovation Officer Tom Kenney will assume the role in the near-term. Stirratt took…

    Geoff Michener/ Street Fight- 23 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … advertising mistakes is a good start, but as with other digital channels, true success on Facebook requires continual testing and optimization. Don’t restrict yourself to the same tactics you’ve always used with desktop ads: Take advantage of the wide variety of targeting and conversion options Facebook and smartphones offer, accurately measure results and keep optimizing for what’s really working. Blair Symes is director of content marketing at call-attribution platform DialogTech. Image courtesy of Shutterstock. …

    Inside Facebookin Facebook Retargeting- 30 readers -
  • 6 Call Tracking Platforms for SMBs

    … then use to determine which of their ads, media channels, lead sources, or keywords are driving the greatest number of qualified leads. In addition to tracking the sheer volume of inbound calls across each number, Telmetrics also offers a “Call Block” feature to monitor numbers and reduce nuisance calls. 3. Convirza: Optimize calls just like clicks…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 18 readers -
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