Diana Gonimah

  • Connecting With Gen Z: A Playbook for Digital Marketers

    … with video ads than with photo ads. At similar levels of spend, video ads on Facebook drove up to 21 times higher engagement rates than photo ads at a cost-per-engagement 95 percent more efficient. Diana Gonimah is an analyst at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

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